In marketing, it is well-known that Content is King, but why is this so, you may ask? Foremost, content utilizes storytelling in order to create a connection between the writer and the reader, elevating the writer’s position in terms of...
The best internal linking strategy makes it easy to file pages according to categories and importance. It also provides search engine algorithms with “relationship” value. For example, a page that ranks well on search engines and includes internal links to...
The growing popularity of video content marketing in blogs and other content continues as more people watch and share videos online and on social media. Brands and web page owners can use video content marketing to get their message across,...
The best food website design takes into consideration the layout, messaging, content, and user experience in order to make your website into a memorable experience for your visitors as well as a marketing tool that can convert leads into customers.
Table of Contents What is a Content Marketing Strategy? 1. Images in Content Marketing Enhance Content 2. How to Use Images to Build a Connection with Your Target Audience 3. Increase Leads By Adding Images In Content Marketing 4. Help Readers...
If you are a consumer packaged goods business, you may be asking yourself what makes for an effective CPG website that is worth its return on investment. For one, an effective CPG website differentiates why your products are unique or...
When creating a new website, having a plan and creating a site map are key to engagement and conversion success. Think of your website as a roadmap that leads the user closer and closer to the treasure chest or your...
Content creators are all the buzz in the online business world, but you don’t have to be a content expert to offer value, knowledge, and memorable insights to your audience! The simple secret to how to create unique content that...
If you own a consumer packaged goods (CPG) brand in today’s world then you understand the importance of making customers choose your products when they are creating their favorite recipe. One of the best ways to do that is to...
Social media has traditionally been used to grow brand awareness, engagement, and revenue for many businesses. Each channel has a specific key user demographic and methods of audience engagement that is unique to its features and capabilities. Likewise, each offers...
In the world of content saturation, one key way to stand out is to understand your audience and deliver information that both search engines and your audience love. Writing content for algorithms and human beings is not easy – it...
Images help bring your content to life, and they need to be an important part of your content marketing strategy for your business. But how should you use images in your content? We cover 8 expert tips for image content...
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