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Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 3 of our blog articles.

Are Custom WordPress Design or CMS Templates best for Your Manufacturing Website?

In today’s digital age modern businesses depend on their websites to interact with customers, generate revenue, and create brand awareness. A well-designed and functional manufacturing website will build trust with your clients, drive traffic and result in a higher conversion rate. selecting the right platform for your website is crucial for success On the other hand, websites that aren’t up to date, feature errors or operational issues, or suffer from other design issues are almost certainly leaving a negative impression on visitors and hurting their conversions rates. How can your business surpass its goals without having entire teams of developers,...

Wyatt Meese

5 Tips to Improve Your Manufacturing Website Conversion Rate

Creating a website for your manufacturing business is about more than just having an online presence. It’s about getting eyes on your company’s products and services and obtaining returning customers. While it’s important for customers to know and recognize your brand, the most critical part of the manufacturing business is completing the sale, and that’s where your website conversion comes in. That’s why our experts have put together 5 tips to improve your manufacturing website conversion rate. One way to gain (or convert) customers is by having a successful conversion marketing strategy. That’s where having a strong conversion rate optimization...

Wyatt Meese

The 6 Most Common Website Mistakes for Businesses Looking to Build an Online Presence

Only 64% of small businesses in the United States have a website. If you’re reading this, it’s probably because you fall into the minority of businesses that currently don’t. But, you probably already know that having an online presence is going to play a critical role in growing your business and increasing your revenue.‌While professional web design is very important as you embark on your journey, so is knowing what to avoid. Here, we’ll be covering the 6 most common website mistakes that many businesses make and why they are too important to ignore. A website currently under development Mistake...

Wyatt Meese

8 Expert Tips to Increase Your Manufacturing Inbound Leads

Why Your Manufacturing Business Needs an Inbound Lead Marketing Strategy In today’s digital landscape your customers are constantly bombarded with ads and content meant to get their attention. It’s estimated that the average person in the United States is exposed to anywhere from 4,000 – 10,000 ads daily. With so many ads, it can be difficult, and costly, to make your ads stand out from the noise and attract the right audience. That’s why successful manufacturers know that one of the best strategies to increase sales is focusing on inbound marketing. By designing a manufacturing marketing strategy that focuses on...

Wyatt Meese

Case Study: Improving a Manufacturing Marketing Strategy with Social Media Ads

Case Study Social Media Ad Campaigns for Nurse Call Technology Manufacturer Jeron Electrical Systems A nurse call technology manufacturer came to us in November 2020, looking for help with running some ads on social media. The client wanted to run ads on both Facebook and LinkedIn, reaching users who were interested in nursing, healthcare IT and software, high-level employees at healthcare facilities, and more. On Facebook/Instagram and LinkedIn, our digital ads specialist ran about 20 different ads for the manufacturer for about five months. Most of the ads were videos showing their provider technology center and nurse call systems. Most...

Wyatt Meese

A Guide on How to Build a Successful Manufacturing Marketing Strategy

As a manufacturer, you need to use marketing strategies to convince other businesses to work with you. Business to business (B2B) or manufacturing marketing models are often more complex and have longer sales cycles than business to consumer (B2C) marketing approaches. The internet is an excellent way to reach potential customers. A robust digital strategy to increase your online presence is the best way to reach more businesses in this evolving marketplace through maximizing inbound lead generation. Here is an overview of a few inbound marketing strategies manufacturers can use. Optimizing Your Manufacturing Website Having an optimized website is one...

Wyatt Meese

Advantages and Disadvantages of In House Marketing Vs A Manufacturing Marketing Agency

What to do when it is time for your business to revamp its manufacturing marketing strategy? Maybe you’re looking to expand your online presence and increase yearly sales for your business. Or, despite your best efforts, online traffic to your website has slumped and you’re searching for ways to improve it. Perhaps form submissions and inbound leads are the lifeblood of your business and recently it’s begun to dry up. For these reasons and many others, your business may have realized it’s time to revamp your marketing efforts. In today’s evolving market landscape any successful manufacturing business knows they need...

Wyatt Meese

7 Deadly Sins of Logo Design and How You Can Avoid Them

Your Business Logo is Your Marketplace Identifier Every business needs to have a logo, an easily recognizable identifier that customers come to associate with your services or products. Unfortunately, as critical as logos are, it’s not so easy to make a great one. A logo can easily make or break the way customers perceive your business and how they view your professionalism. In fact, Finance Online reports that 60% of customers avoid a brand that has an odd, unattractive, or unappealing logo. We’ve all witnessed it before, a logo that is just, well scary. You know the kind – cluttered,...

Wyatt Meese

Growing business through custom web design and ERP integrations for an industry leader, Midwest Groundcovers

Midwest Groundcovers is an industry leader of just that, premium groundcovers. Their 700 acres facility grows and propagates hundreds of plant varieties to meet their customer needs. Founded in 1969 the company continues to uphold and produce the same high quality of plants and foliage.

Wyatt Meese

Creating a Custom Website for the Experts in Leadership Solutions, Robinson Resource Group

RRG helps companies make, in their opinion, one of the most important investment decisions; the investment into their leadership team. They work diligently to understand an organization’s goals and weaknesses in order to make recommendations that will strengthen and create new business opportunities for their clients. Their team helps a business begin to write its next chapter.

Wyatt Meese

Custom Web Solution for B2B Promotional Company, Show Your Logo

Show Your Logo has created a well established and trusted brand within a 20 billion dollar a year industry. They have accomplished this by providing quality products and customer service. In addition, they offer other services to complement their promotional logo business like free design pro help to improve your logo.

Wyatt Meese

Why You Should Redesign Your Website When Preparing to Sell Your Business

As a business owner, you can choose to sell your business to get a quick inflow of cash or move on to newer prospects. One of the best times to sell your business is when it is profitable. Prospective buyers will be motivated to offer maximum value when your business shows signs of continued growth and profit. You can improve your business valuation through your website, which serves as your digital identity. Below we share why having a website redesign before selling a business helps generate a higher return on the sale. Give Your Business a New Look One of...

Wyatt Meese

Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.

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