Brand Managers often have to juggle many different responsibilities which makes it difficult to find the time to take a deeper look into the website, the analytics, what can be done to make improvements, or simply ensure all the parts are properly connected.
You don’t know what you don’t know (or have time for). And why should you?
Leverage people who are experienced and go through continuous training to perfect their craft.
Short answer, both. We like to refer to ourselves as a Web Agency. Meaning we work exclusively with websites. We work intimately with consumer goods and manufacturing brands to help them build, maintain, and market their websites. We focus on digital marketing, website development, website support, and security. All the really cool nerd stuff.
So we are not a full service marketing agency that dabbles in web development but instead, are 100% invested in websites. Then, we have a great network of referral partners that we can recommend for other things like social media, traditional marketing, PR, etc. Just ask.
100% Yes. It is pretty common for consumer goods and we know the different ways to implement it on your website. We can also build more custom maps for distributors.
The very first step is to better understand what elements are creating issues with load speed. We use a combination of methods for analysis between human testing and software to scan a page. Check out Google PageSpeed to run a quick check on your website. Mobile scores are always lower than Desktop but it is important to know how both perform.
It really boils down to how the website was developed. Some things can be done with existing websites to improve the ease while others are better off with a complete redesign. Forbes released a study in 2021 stating that the average lifespan of a website is 2 years and 7 months, staying true to the old rule of thumb recommending taking a deeper dive every 3 years.
First thing, don’t feel bad. We hear that all the time. Most likely, the website was not designed or developed to be ‘mobile first’. Meaning it was probably only built as a desktop website and then mobile was an afterthought. Mobile first is when the mobile version of the website has priority over the desktop version of the website. You design on mobile and then adapt the elements for desktop.
We are a content first agency and determine the development approach we take based on the data we see in your analytics. If your audience is 50% mobile traffic, then a mobile first approach should be applied to your project.
Maybe. We can’t give an accurate answer until we dig into the code and review the proper dashboards, most often, Google Tag Manager. We can usually see issues pretty quickly once we have access.
We love data and leverage it often in making recommendations to improve the overall user experience. We recommend looking at these key metrics within Google Analytics:
In addition to Google Analytics, we highly recommend using heat mapping software to analyze user behavior. Those insights help uncover pain points for users as well as opportunities for improvement within the website.
Founded in 2009. Idea Marketing Group is a digital marketing agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites.
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