What else should I be doing for my website?

Brand Managers often have to juggle many different responsibilities which makes it difficult to find the time to take a deeper look into the website, the analytics, what can be done to make improvements, or simply ensure all the parts are properly connected.

We become an extension of your marketing team, whether it is a team of one or many.

Brand Manager Support

Leverage an experienced team who go through continuous training to perfect the craft.

  • We will identify and make proactive recommendations on improvements
  • We will analyze your analytics and explain it in plain English
  • We will uncover and solve the weird issues that eat up hours of your day
  • Provide an unbiased, outside view in the shoes of your consumers
  • We’ll handle the routine website maintenance and updates

Digital Marketing Services

For over a decade, we’ve helped brands improve online experiences while prioritizing relationships. Our core services include:

  • Analytics & Analysis
  • SEO & Contenting Marketing
  • Google & LinkedIn Advertising
  • Website Design & Development
  • Website Support

Brand Manager FAQ

Frequently asked questions we hear from Brand Managers on the topics of digital marketing and website support.

Are you a Web Design Agency or a Marketing Agency?

Short answer, both. We like to refer to ourselves as a Web Agency. Meaning we work exclusively with websites. We work intimately with consumer goods and manufacturing brands to help them build, maintain, and market their websites. We focus on digital marketing, website development, website support, and security. All the really cool nerd stuff.

So we are not a full service marketing agency that dabbles in web development but instead, are 100% invested in websites. Then, we have a great network of referral partners that we can recommend for other things like social media, traditional marketing, PR, etc. Just ask.

Do you have experience working with Destini?

100% Yes. It is pretty common for consumer goods and we know the different ways to implement it on your website. We can also build more custom maps for distributors.

How can we improve the time it takes for our website to load?

The very first step is to better understand what elements are creating issues with load speed. We use a combination of methods for analysis between human testing and software to scan a page. Check out Google PageSpeed to run a quick check on your website. Mobile scores are always lower than Desktop but it is important to know how both perform.

How can we make the website easier to update?

It really boils down to how the website was developed. Some things can be done with existing websites to improve the ease while others are better off with a complete redesign. Forbes released a study in 2021 stating that the average lifespan of a website is 2 years and 7 months which is slightly less than the old rule of thumb for every 3 years. If you’re not ready for a full website redesign, this plan can help extend the life of your website however, all websites, eventually reach a point that patches and repairs are not enough.

The mobile version of our website sucks, what can we do to make it better?

First thing, don’t feel bad. We hear that all the time. Most likely, the website was not designed or developed to be ‘mobile first’. Meaning it was probably only built as a desktop website and then mobile was an afterthought. Mobile first is when the mobile version of the website has priority over the desktop version of the website. You design on mobile and then adapt the elements for desktop.

We are a content first agency and determine the development approach we take based on the data we see in your analytics. If your audience is 50% mobile traffic, then a mobile first approach should most likely be applied to your project but your goals and needs also have to be factored into the decision.

We have multiple advertising campaigns running, can they be tied into the website in a better way?

Maybe. We can’t give an accurate answer until we dig into the code and review the proper dashboards, most often, Google Tag Manager. We can usually see issues pretty quickly once we have access.

What are the key metrics we should be looking at with our analytics?

We love data and leverage it often in making recommendations to improve the overall user experience. We recommend looking at these key metrics within Google Analytics:

  • Audience
  • Users
  • Sessions
  • Pageviews
  • Pages per session
  • Average session duration
  • Top geographic areas
  • Acquisition
  • Top channels
  • Search queries
  • Website visitor search logs
  • Visited pages
  • Exit pages
  • Outbound clicks
  • Page speed

In addition to Google Analytics, we highly recommend using heat mapping software to analyze user behavior. Those insights help uncover pain points for users as well as opportunities for improvement within the website.

Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.