Web Design + Marketing Blog

Helpful industry insights, episode recaps from our podcast and a behind the scenes look at Idea.

What is an Infographic and What Makes for a Great One?

The big thing in life is to focus on providing more value to people than they expect. The rest comes then. –James Altucher What Is An Infographic?  An infographic is an informational image that takes a user on a visual journey of learning through essential statistics and a simple overview of a topic. Infographics are information graphics that many businesses use to showcase their knowledge and expertise on select topics. Overall, the purpose of infographics is to showcase a business’s knowledge and grow its leads and conversions by posting its infographics on various content platforms and encouraging them to be...

How to Use Google Image Search To Skyrocket Your Brand Awareness and Lead Generation

In the same way you use search engines to find information you’re looking for, you can also search images to find content that most relates to your search topic. If your image keyword fits the search intent of users, your image can be a tremendous source of website traffic if it is optimized properly, is original, and of high pixel quality. Since we process information more quickly in images and images have a more psychological power over our decision-making than words, ensuring that your images truly represent your brand in the best light is essential.  Now, let’s look into why...

Essential Tools to Find Your Target Audience Online (and 3 important questions to ask!)

What is a target audience?  A target audience is the ideal type of customers a business would like to have that is qualified due to its particular demographic traits, including age, lifestyle preferences, location, educational status, and economic background. It is a group of individuals that are most likely to purchase services and products from a business because they all share physical, socioeconomic, emotional, and internal pain points that drive them to seek solutions through specific products and services. By understanding your target audience, you can better strategize your marketing plan to speak to the needs of those most needing...

Creating the Best Recipe Page Design for Eagle Brand Foods

Today, most industry-leading consumer goods brands, like Eagle Brand, include a recipe section as part of their web design. A recipe section is critical for driving traffic to a packaged goods brand’s website and creating interest in its products. Without a recipe page design that meets best practices, a brand is losing out on valuable conversion opportunities. That’s why Eagle Brand came to Idea Marketing Group, experts in consumer goods web design, to seek help creating the best recipe page design. Eagle Brand is a well-known packaged goods brand that has been around for over 160 years. In 1865 Gail...

The 7 Worst SEO Mistakes to Avoid

Table of Contents What Is SEO? The Top 7 SEO Mistakes to Fix Right Now Why Keyword Stuffing Hurts SEO Use Key Phrases In Your H1 and H2’s Prioritize Keyword Research for SEO Optimization How do backlinks affect SEO? Slow Websites Affect SEO Optimize Images for SEO Content Length Requirements for SEO Ranking Improvement Let the Leading Chicago SEO Experts Optimize Your Website SEO Among the many websites that make up the internet, there is information on just about every subject. But let’s just say SEO is on your mind today. If you perform a broad search for SEO techniques, hundreds...

Is JPEG or PNG Better? A Complete Guide Plus 5 Frequently Asked Questions

Table of Contents Why Images are Incredibly Important in Content Marketing Is JPG or PNG Better to Use? What is a JPEG(JPG) Image? What is a PNG Image? The Main Difference Between JPG and PNG Files Which is Better: JPG vs PNG? When to Use JPEG Images? When to Use PNG Images? PNG and JPG: Frequently Asked Questions Choose The Chicago Web Design Experts That Will Use JPEG and PNG Files Correctly On Your Website A picture is worth a thousand words, and the type of picture file is worth a three thousand-word blog! Image files today are commonly stored...

What Causes High Bounce Rates and The Secret to Improve Them

Table of Contents What Are Bounce Rates? Why Are Boounce Rates Important? How Bounce Rates Affect SEO What Bounce Rates Should You Focus On? How to Identify Which Website Pages Have High Bounce Rates How to Compare Page Bounce Rates Using Google Analytics 10 Common Reasons For High Bounce Rates and How to Fix Them How Slow Website Load Speeds Increase Bounce Rates How Poor or Outdated Web Design Affects Bounce Rates How Broken Link Cause Users to Abandon Page Why You Should Avoid Using Links That Don’t Open in New Tabs Not Enough Content or Poor Content Quality Lack...

How to Create a Winning Content Marketing Plan for Your Manufacturing Website

In marketing, it is well-known that Content is King, but why is this so, you may ask? Foremost, content utilizes storytelling in order to create a connection between the writer and the reader, elevating the writer’s position in terms of trust, knowledge, and authority. Secondly, content elucidates what images cannot – it explains and clarifies one’s message and position.  Content is likewise able to showcase the features of your products and services in detail, persuade individuals to make up their minds about your brand, and take action to solidify their relationship with your business.  By understanding the power of content,...

The Best Internal Linking Strategy to Improve Your CPG Website SEO

What Are Internal Links and Why Are They So Important For Your Website? Technically speaking, an internal link is a link on one of your website pages that leads to another of your website pages. By being on one page, it signals to algorithm bots that the page that the internal link leads to is related to the original page. The best internal linking strategy makes it easy to file pages according to categories and importance. It also provides search engine algorithms with “relationship” value. For example, a page that ranks well on search engines and includes internal links to...

8 Reasons Video Content Marketing Greatly Improves Your Business

The growing popularity of video content marketing in blogs and other content continues as more people watch and share videos online and on social media. Brands and web page owners can use video content marketing to get their message across, increase traffic to their website, receive more quality leads, and optimize their conversion rate. Which results in a better return on investment on their advertising budget. Video content marketing has evolved, and digital marketers need to understand the important role it has in their content marketing strategy. To be successful in today’s competitive business place, you need to know how...

5 Tips for Best Food Website Design in Your CPG Business Niche

Table of Contents What Should a Food Website Have? Food Website Ideas That Will Help You Stand Out 5 Tips for Best Food Website Design How to Strategize Your Food Website Content Recipe Website Design Tips If you are a CPG business in the food industry, you must know that having a “delicious” website is paramount. From images to videos, your product is the main draw, and knowing how to present it in the best light is key when designing or redesigning your food website.  The best food website design takes into consideration the layout, messaging, content, and user experience...

6 Reasons Why Experts Use Images in Content Marketing

Table of Contents What is a Content Marketing Strategy? Images in Content Marketing Enhance Content How to Use Images to Build a Connection with Your Target Audience Increase Leads By Adding Images In Content Marketing Help Readers Retain Information With Imagery Content Imagery Can Be Easily Reused Find Free Images to Use in Your Content Marketing Develop Winning Content Marketing Strategies Are you getting the most from your marketing? If you aren’t using images in your content marketing then you might not be. In this blog, we cover the 6 reasons why experts use images in content marketing. Did you know...

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