Web Design + Marketing Blog

Helpful industry insights, episode recaps from our podcast and a behind the scenes look at Idea.

Marketing and Distribution for Canned Wine With Hilary Cocalis of Sipwell Wine Co.

Darren Fox sits down with Hilary Cocalis, the Founder of Sipwell Wine Co., to talk about distribution and marketing for her canned wine brand. The two go over her story and how she’s overcome the obstacles of starting her own beverage company. They also go into detail about the selection process for different types of wine and how she went in a different direction for carbonation. Hear the rest by checking out this episode of the Pitcher This! podcast.

How To Build an Authentic Booze Brand With Taylor Foxman of The Industry Collective

On this episode of Pitcher This!, Darren Fox speaks with Taylor Foxman, the Founder and CEO of The Industry Collective, to hear her perspective on building and growing an authentic beverage brand. They go over new trends in marketing, the crucial next steps for small companies, and supporting women in the industry. They also talk about Taylor’s career and she’s discovered her success. Stay tuned!

Unique Stories and Spirits With Pavlos Dafnis of Wolf Point Distilling

Darren Fox hosts Pavlos Dafnis, the Founder of Wolf Point Distilling, to discuss the brand and how they use stories to elevate their product. They go through the initial inspiration, the difficulties along the way, and how they have broken through to find success. They also touch on Pavlos’ approach to marketing and the tips he has for newcomers to the beverage space. Hear all of this and more on this episode of Pitcher This!

Making and Marketing Cocktails in a Can With CC and Reed DesRosiers of Troop Beverage Co.

Darren Fox hosts CC and Reed DesRosiers, the Co-founders of Troop Beverage Co., to talk about what makes their ready-to-drink cocktails special. They discuss their creative marketing, how they chose their flavors, and the unique challenges of running a company as a married couple. The two also reveal how they built their loyal following and share the key to turning customers into brand ambassadors. Check out this episode of the Pitcher This! podcastto hear it all for yourself.

Finding Your Niche As a Craft Brewery With Chris Knight and Michael Heldebrandt of The Blind Pig

Darren Fox sits down with Chris Knight and Michael Heldebrandt of The Blind Pig to talk about how they carved out a unique identity for their brewery. They discuss the origins of The Blind Pig, how they market the business, and the hurdles they’ve had to overcome along the way. They also talk about Michael’s experience delivering beer in a dinosaur costume and how it boosted the brand. Hear it all on this episode of Pitcher This!

7 Deadly Sins of Logo Design and How You Can Avoid Them

Your Business Logo is Your Marketplace Identifier Every business needs to have a logo, an easily recognizable identifier that customers come to associate with your products. Unfortunately, as critical as logos are, it’s not so easy to make a great one. A logo can make, or break, the way customers perceive your business. In fact, Finance Online reports that 60% of customers avoid a brand that have odd, attractive, or unappealing logos. We’ve all witnessed it before, a logo that is just, well scary. You know the kind, cluttered, complicated, cliche. Some may say it’s classical, but really it just...

Creating a Custom Website for the Experts in Leadership Solutions, Robinson Resource Group

RRG helps companies make, in their opinion, one of the most important investment decisions; the investment into their leadership team. They work diligently to understand an organization’s goals and weaknesses in order to make recommendations that will strengthen and create new business opportunities for their clients. Their team helps a business begin to write its next chapter.

Starting and Growing a Craft Brewery With Matt Riggs of Riggs Beer Company

In this episode of Pitcher This!, Darren Fox talks with Matt Riggs of Riggs Beer Company to hear his brewery’s story and how they approach their craft. The two talk about a host of topics including sustainability, how to put on a successful tour, and the best marketing strategies for your brewery. They also go through Matt’s own story and how it influenced his brewery. Stay tuned to hear all this and more!

Custom Web Solution for B2B Promotional Company, Show Your Logo

Show Your Logo has created a well established and trusted brand within a 20 billion dollar a year industry. They have accomplished this by providing quality products and customer service. In addition, they offer other services to complement their promotional logo business like free design pro help to improve your logo.

Why You Should Redesign Your Website When Preparing to Sell Your Business

As a business owner, you can choose to sell your business to get a quick inflow of cash or move on to newer prospects. One of the best times to sell your business is when it is profitable. Prospective buyers will be motivated to offer maximum value when your business shows signs of continued growth and profit. You can improve your business valuation through your website, which serves as your digital identity. Below we share why having a website redesign before selling a business helps generate a higher return on the sale.  Give Your Business a New Look One of...

The Best Way to Market Your Alcohol With Leah Keggi of Blue Ridge Spirits & Wine Marketing

Darren Fox sits down with Leah Keggi, the Marketing Director at Blue Ridge Spirits & Wine Marketing, to learn the right way to market your alcoholic beverage. They talk about the fundamental differences between traditional marketing and marketing for premium spirits. They also dive into specific topics such as international campaigns, the best channels for your brand, and the three-tier system. Hear it all on this episode of the Pitcher This! podcast!

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