Given that rapid technological innovation is overwhelming our ability to keep up with the latest marketing trends, the way manufacturers attract leads and operate is changing rapidly. Traditional manufacturing websites that are built without the user in mind no longer...
If you’re new to consumer packaged goods (CPG) brand marketing and aren’t sure about the difference between a landing page and a website, know that it’s a very common question we get from our clients. Essentially, the difference lies in...
Modern CPG brands share two important traits: they are customer-driven and digital-first. They prioritize clean design, strong storytelling, and creative messaging to succeed in a saturated market that is constantly looking for innovative ways to grab customer attention and hold...
Digital marketing is a necessary component of the advertising strategy for any industry—even those that aren’t B2C—because it affects brand visibility, provides opportunities to reach targeted audiences, and is more cost-effective than traditional advertising methods, like print and radio. Marketing...
Few industries are as crowded as Consumer Packaged Goods, with brands competing against not just other newcomers but established brands and private-label products. When margins are tight, it is a significant challenge for brands to take up digital market share...
Consumer packaged goods (CPG) marketing is unique, with a diverse customer base that purchases online through websites, social media, and in person from retailers. Navigating and understanding the customer’s journey is challenging for even the most seasoned marketers because the...
The consumer packaged goods (CPG) market is complex and can be challenging because there is often high competition and multiple brands selling similar products, multiple channels to reach customers, lack of control over the retail environment the product is sold...
If you’re a manufacturer with a monolingual website, you’re turning away business without even realizing it. Here’s why: 40% of consumers won’t buy from a site that isn’t in their native language. Even more surprising, 56% of online shoppers say...
Most enterprise web applications were built without usability in mind. Many of them started as back-office tools that grew into massive, unwieldy systems over time. Employees are stuck with slow interfaces, confusing navigation, and frustrating workflows that make their jobs...
Meta Ads has become one of the most effective tools for e-commerce brands looking to capture and retain the attention of online shoppers. Platforms such as Facebook, Instagram, and Messenger—key components of the Meta ecosystem—offer unparalleled opportunities to target the...
In today’s competitive digital landscape, capturing attention and driving conversions demands more than standard ads; it requires smart, adaptive strategies that engage users across all channels. Enter Google Ads AI—an advanced suite of tools designed to transform your advertising approach...
The manufacturing industry has long been known for its precision, efficiency, and attention to detail. However, when it comes to marketing, many manufacturers find it challenging to effectively communicate the value of their products and services to their target audience....
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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