Marketing Ideas

Businesses thrive when supported with key information that helps them understand and implement marketing best practices.

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10 Tips to Write Effective Blog Headlines That Drive Clicks

One of the best ways for your business to stand out from the crowd is to create content that your target audience will engage with. Content marketing strategies like topic-focused blogs are one of the more effective ways to do...

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What is Generosity Marketing and How Can It Grow Your Business?

Today, more than ever, generosity and authenticity are key to standing out in your business niche and attracting customers that are loyal and that will support your mission for years to come. According to reports, trust has declined for all...

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What is a Lead Magnet? (And How to Use It for Powerful Lead Generation)

If you run your business online, you most likely understand the power of effective copywriting, SEO, design, and user experience. But if you’d like to expand on your lead generation, you need to be asking yourself the question, “What is...

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Top 12 B2B Email Marketing Best Practices

Whether you are looking to improve your customer service or have a better ROI when it comes to turning leads into customers, here are some of our most effective B2B email marketing best practices to help take your business outcomes...

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3 Essential Marketing Funnel Stages That Delight and Convert Leads 

Marketing funnels are marketing stages that prospective leads enter as they interact with a business. It is the process of converting leads at different stages of their customer journey to customers. Depending on their intent and interest, leads either entertain...

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Boost Your Google Business Profile to Drive Leads in 2023

Google My Business (now known as Google Business Profile) is one of the greatest free SEO and analytics tools accessible to business owners. Whether you’re trying to generate leads for a brick-and-mortar storefront, or you strictly sell your goods and...

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6 Marketing Tips on How to Build a Solid Community of Advocates as a Business

If you’re wondering how to build a solid community of advocates to help your business and mission grow, you’re in the right place. These days, it is very hard to stand out as a business, especially online! The most effective...

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8 Factors to Grow Website Credibility and Trust Quickly

Trust is everything to the consumer, if the consumer doesn’t trust you, chances are they won’t buy from you. You need to establish trust through your website’s credibility, and do it fast in the digital space. Your website design only...

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What is Copywriting? (And How To Use It for Powerful Sales Conversions)

Every form of copywriting has its place in the sales-funnel pyramid – from website copy to blog writing, to email marketing, and ads. The intent is to use each format as a means to nurture leads through education, comparison to...

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What is an Infographic and What Makes for a Great One?

The purpose of infographics is to showcase a business’s knowledge and grow its leads and conversions by posting its infographics on various content platforms and encouraging them to be shared by users. When branded, they constitute a great way to...

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How to Use Google Image Search To Skyrocket Your Brand Awareness and Lead Generation

In the same way you use search engines to find information you’re looking for, you can also search images to find content that most relates to your search topic. If your image keyword fits the search intent of users, your...

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Essential Tools to Find Your Target Audience Online (and 3 important questions to ask!)

By understanding your target audience, you can better strategize your marketing plan to speak to the needs of those most needing the solutions that you’d like to offer. Without knowing your ideal customer base, it will be difficult to have...

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Founded in 2009. Idea Marketing Group is a digital marketing agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites.