Web Design + Marketing Blog

Helpful industry insights, episode recaps from our podcast and a behind the scenes look at Idea.

Which Paid Advertising Type Is Best For Your Business?

The fastest way to get valuable traffic that’s ready to buy is using paid advertising (ppc ads) on the internet. With a minimum budget of $500, you can have buyers purchasing your products or services within mere hours. You only pay when a prospect clicks on your paid ad that can appear at the top of organic search results on Google, on websites, or on social media feeds. The vast display network of PPC ads ensures that no matter where your customers are on the web, your ads will find them at the right time. This article will help you...

How Long Is a Website’s Lifespan?

Everything and everyone ages faster than we want. That includes your car, your favorite pair of shoes, the article you wrote about social media trends — everything. You can add your website to that list. It’s often the time for a website redesign before you realize it. In this article, we discuss how long is a website’s lifespan, how to extend it, and when to get a redesign. A good rule of thumb is that you should overhaul your website every three years — but that’s a general and imprecise number. How can you decide when to redesign your website?...

Breathing New Life Into American Manufacturing With Jason Azevedo of MRCA

In this episode of the Pitcher This! Podcast, Darren Fox has a detailed conversation with Jason Azevedo, the CSO of the MRCA, to go over manufacturing in America and how they are revitalizing the industry. They talk about why Jason and his brother started the MRCA and the work they do in plants. They also discuss how they make their employees happy and ultimately help them be more productive.

Recommended Marketing Software That Can Make Your Business Successful

Is your business struggling to market itself like it used to? Marketing isn’t as simple as it once was. Gone are the days when an effective store sign or billboard was all you needed to stand out and reach your target audience. While these tactics may still be successful, to reach clients today your business will likely need to do more, like invest in marketing software. To compete in today’s digital landscape you’ll need the recommended marketing software that can make your business successful. There is a lot of marketing software available to help your manufacturing business, and it’s important...

Evaluate Your Business Performance Quickly with a SWOT Analysis

Have you wondered if you were missing out on ways to improve your business performance? How do you measure the success, and weakness, of your business? If you want to stay competitive then it’s important that you are consistently looking for ways how to evaluate your business performance. We worked with some digital marketing experts to put together a guide for how to use a SWOT analysis to quickly evaluate your business performance. While each business is unique, there are some fundamental concepts and strategies that you can compare to your current business activities. By evaluating your business performance consistently...

22 Marketing Terms Every Business Should Know in 2022

Marketing, like every industry, continues to evolve and each year brings new methods, software, and terminology to the industry. While it may be impossible to learn every marketing term being used, there are some critical digital marketing terms that every marketer and business should be familiar with. The experts at a leading digital marketing and custom web design agency in Chicago, Idea Marketing Group, have compiled a list of the key digital marketing terms that you need to know for 2022. Learn more about each of these marketing terms, and how you can leverage your knowledge of marketing terms to...

Using Video to Tell Your Business’ Story With Ian Garlic

In this episode of the Pitcher This! Podcast, Darren Fox has a conversation with Ian Garlic, the Founder of VideoCaseStory.com and CEO of authenticWEB, to discuss video and how it can be used to tell your company’s story. They go through the potential video has to boost your business, how to use it well, and the logistics behind your video’s successful execution. They also talk about retargeting your audience and getting traction through consistency. Stay tuned to hear all of this and much more!

The Secrets to Marketing on Amazon With Andrew Morgans of Marknology

In this episode of the Pitcher This! Podcast, Darren Fox talks with Andrew Morgans of Marknology to learn about Amazon and the keys to selling well on the platform. First, the two chat about what a full-service Amazon agency even does and how they can be resourceful to e-commerce businesses. They then go on to discuss the importance of branding, why advice from your peers is so valuable, and which strategies work best for Amazon.

How to Improve Your Manufacturing Website SEO with Backlinks

A part of a strong industrial marketing strategy is SEO optimization and improving the manufacturing website’s backlinks. If you are curious about how to improve your manufacturing website SEO with backlinks you’ve come to the right place. But if you’re not used to SEO marketing speak, you’ve probably never heard of backlinks. And even if you have, you may be confused about what they really are and how they can help you upgrade your manufacturing marketing strategy and help you grow your business organically. Read on to learn about the power of backlinks and how they can help you attract...

Helping Smaller Brands Find Their Shine With Liz Seelye of Starry-Eyed Strategy

Darren Fox invites Liz Seelye, the Founder of Starry-Eyed Strategy, to talk about innovative branding and how small companies can stand out from the crowd. The two go over the full process of branding, along with expectations for pricing and turnaround times. They then discuss topics such as marketing techniques, finding your unique edge, and where to draw inspiration. Hear the rest on this episode of the Pitcher This! Podcast.

5 Reasons Why Blogging is a Profitable Marketing Strategy for Your Business

It is no surprise that business owners are overwhelmed when thinking about marketing these days. They understand the importance of a website, social media, and paid ads, but most are confused about the function of blogging. Although they do understand that blogs help with branding and authority, they may not understand how blogging can help attract organic leads to their website. If you are one of these business owners, don’t fret! This article will spell out all the top 5 reasons why blogging is a profitable marketing strategy for your business that you should start today. Photo by Rawpixel.com from...

Are Custom WordPress Design or CMS Templates best for Your Manufacturing Website?

In today’s digital age modern businesses depend on their websites to interact with customers, generate revenue, and create brand awareness. A well-designed and functional manufacturing website will build trust with your clients, drive traffic and result in a higher conversion rate. selecting the right platform for your website is crucial for success On the other hand, websites that aren’t up to date, feature errors or operational issues, or suffer from other design issues are almost certainly leaving a negative impression on visitors and hurting their conversions rates. How can your business surpass its goals without having entire teams of developers,...

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