Top 12 B2B Email Marketing Best Practices
Whether you are looking to improve your customer service or have a better ROI when it comes to turning leads into customers, here are some of our most effective B2B email marketing best practices to help take your business outcomes to the next level. What is B2B Email Marketing? B2B email marketing entails nurturing another business as a potential customer through a strategic email campaign. The major difference between B2B email marketing and B2C marketing is that B2B marketing is targeted toward other businesses, while B2C marketing is targeted toward individual customers. Because the needs of businesses and customers are...