Web Design + Marketing Blog

Helpful industry insights, episode recaps from our podcast and a behind the scenes look at Idea.

Top 12 B2B Email Marketing Best Practices

Whether you are looking to improve your customer service or have a better ROI when it comes to turning leads into customers, here are some of our most effective B2B email marketing best practices to help take your business outcomes to the next level. What is B2B Email Marketing? B2B email marketing entails nurturing another business as a potential customer through a strategic email campaign. The major difference between B2B email marketing and B2C marketing is that B2B marketing is targeted toward other businesses, while B2C marketing is targeted toward individual customers. Because the needs of businesses and customers are...

3 Essential Marketing Funnel Stages That Delight and Convert Leads 

What Are Marketing Funnels? Marketing funnels are marketing stages that prospective leads enter as they interact with a business. It is the process of converting leads at different stages of their customer journey to customers. Depending on their intent and interest, leads either entertain the curiosity stage, the interest stage (consideration stage), or the buyer stage.  Since prospects will have a different relationship with a business they encounter based on their needs and their trust level, a business can choose to strategize how it deals with these levels of interest by targeting leads at different stages of their customer journey. ...

Boost Your Google Business Profile to Drive Leads in 2023

Table of Contents What is a Google Business Profile? How A Google Business Profile Helps Establish Local SEO How to Set Up A Google Business Profile? How Do I Post To Google My Business? What Are The Different Types of Posts on Google My Business? Where Can I See My Google Business Profile Posts? How Often Should I Post on Google My Business? Recommended Google Business Profile Image Sizes Google My Business Profile Post & Updates Image Sizes What Are The Benefits of Optimizing Your Google Business Profile? Choose the Top Chicago Website Marketing Agency for Your Business Google My...

6 Marketing Tips on How to Build a Solid Community of Advocates as a Business

Three cardinal virtues of business: creativity, building community, practical realism. -Ted Malloch  If you’re wondering how to build a solid community of advocates to help your business and mission grow, you’re in the right place. These days, it is very hard to stand out as a business, especially online! The most effective approach to community building always entails patience and alignment with your ideal customers’ values and needs.  By personalizing your community-building approach to highlight your brand’s uniqueness and your services’ exceptionalism, your community of advocates will slowly build either through your strategic efforts or through word of mouth. What...

8 Factors to Grow Website Credibility and Trust Quickly

Table of Contents How to Increase Website Credibility and Trust Why an Up to Date Website is Important to Website Credibility Keep an Updated Blog Section How to Use Client Testimonials to Build Website Credibility/a> Implement a User First Design Why Page Load Speeds Are Important to Website Credibility Why Your Webstie Needs a Team Page How to Get Better Website Security Use High Quality Images to Build Website Credibility Custom Web Design That Inspires Credibility Contact the Top Chicago Web Design Agency Trust is everything to the consumer, if the consumer doesn’t trust you, chances are they won’t buy...

What is Copywriting? (And How To Use It for Powerful Sales Conversions)

What is Copywriting? Copywriting is the art of using words for persuasive, sales-oriented means. It is a part of content marketing efforts and entails writing through the lens of understanding who is a business’s ideal audience and what it is looking for in terms of meeting their needs through the business.  By relating to customers’ journey of problem-confusion-need of solution, a copywriter can entice leads to: Ease their resistance to taking action with the business Educate them why the business is the best solution for their problems Imagine themselves as a better version of themselves after interacting with the business...

What is an Infographic and What Makes for a Great One?

The big thing in life is to focus on providing more value to people than they expect. The rest comes then. –James Altucher What Is An Infographic?  An infographic is an informational image that takes a user on a visual journey of learning through essential statistics and a simple overview of a topic. Infographics are information graphics that many businesses use to showcase their knowledge and expertise on select topics. Overall, the purpose of infographics is to showcase a business’s knowledge and grow its leads and conversions by posting its infographics on various content platforms and encouraging them to be...

How to Use Google Image Search To Skyrocket Your Brand Awareness and Lead Generation

In the same way you use search engines to find information you’re looking for, you can also search images to find content that most relates to your search topic. If your image keyword fits the search intent of users, your image can be a tremendous source of website traffic if it is optimized properly, is original, and of high pixel quality. Since we process information more quickly in images and images have a more psychological power over our decision-making than words, ensuring that your images truly represent your brand in the best light is essential.  Now, let’s look into why...

Essential Tools to Find Your Target Audience Online (and 3 important questions to ask!)

What is a target audience?  A target audience is the ideal type of customers a business would like to have that is qualified due to its particular demographic traits, including age, lifestyle preferences, location, educational status, and economic background. It is a group of individuals that are most likely to purchase services and products from a business because they all share physical, socioeconomic, emotional, and internal pain points that drive them to seek solutions through specific products and services. By understanding your target audience, you can better strategize your marketing plan to speak to the needs of those most needing...

Creating the Best Recipe Page Design for Eagle Brand Foods

Today, most industry-leading consumer goods brands, like Eagle Brand, include a recipe section as part of their web design. A recipe section is critical for driving traffic to a packaged goods brand’s website and creating interest in its products. Without a recipe page design that meets best practices, a brand is losing out on valuable conversion opportunities. That’s why Eagle Brand came to Idea Marketing Group, experts in consumer goods web design, to seek help creating the best recipe page design. Eagle Brand is a well-known packaged goods brand that has been around for over 160 years. In 1865 Gail...

The 7 Worst SEO Mistakes to Avoid

Table of Contents What Is SEO? The Top 7 SEO Mistakes to Fix Right Now Why Keyword Stuffing Hurts SEO Use Key Phrases In Your H1 and H2’s Prioritize Keyword Research for SEO Optimization How do backlinks affect SEO? Slow Websites Affect SEO Optimize Images for SEO Content Length Requirements for SEO Ranking Improvement Let the Leading Chicago SEO Experts Optimize Your Website SEO Among the many websites that make up the internet, there is information on just about every subject. But let’s just say SEO is on your mind today. If you perform a broad search for SEO techniques, hundreds...

Is JPEG or PNG Better? A Complete Guide Plus 5 Frequently Asked Questions

Table of Contents Why Images are Incredibly Important in Content Marketing Is JPG or PNG Better to Use? What is a JPEG(JPG) Image? What is a PNG Image? The Main Difference Between JPG and PNG Files Which is Better: JPG vs PNG? When to Use JPEG Images? When to Use PNG Images? PNG and JPG: Frequently Asked Questions Choose The Chicago Web Design Experts That Will Use JPEG and PNG Files Correctly On Your Website A picture is worth a thousand words, and the type of picture file is worth a three thousand-word blog! Image files today are commonly stored...

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