Web Design + Marketing Blog

Episode recaps from our podcast and a behind the scenes look at Idea.

How a Non-Alcoholic Brewery is Revolutionizing the Beverage Industry

On this episode of Pitcher This!, Darren Fox talks with Brand Manager at WellBeing Brewing, Tom Halaska. Tom discusses the growing popularity of non-alcoholic craft beverages, selling online versus in retail locations, how craft beer can benefit mental health conversations, and much more.

Blending Beer and Music with Mikerphone Brewing

On this episode of Pitcher This!, Darren Fox talks with Charolette Converse, Manager of Marketing and Corporate Events at Mikerphone Brewing. Charolette discusses marketing tactics, her specialty beer for International Women’s Day, Mikerphone’s plans for 2021, and much more. Stay tuned!

How to Market Your Brand Through e-Commerce

On this exciting episode of Pitcher This!, Darren Fox talks with Director of Marketing at Speakeasy Co., Kim Nguyen. Kim discusses the pros and cons of different marketing platforms, how click costs can affect your strategy, her favorite parts of working at Speakeasy Co., and much more.

Benefits of Advertising Your Brand on YouTube

Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.

Manufacturing Workwear for Hospitality Brands

On this episode of Pitcher This!, Darren Fox talks with Founder and CEO of Stock Mfg. Co., Jim Snediker. Jim discusses the importance of setting expectations as a business owner, how he grew his company to make custom uniforms and workwear, how he beat his 2019 revenue from selling masks, and much more. Stay tuned!

Promoting Your Website Before, During, & After Launch

If you’re about to launch (or relaunch) a new website, then it’s already time to start promoting it. But, when we say promote, we mean reaching out before, during, and after the launch with specific reasons they would benefit from visiting the site.

Top 3 Things Beverage Brands Need To Do When Selling Online

3 Things Beverage Brands Need To Do When Selling Online One great thing about food and beverage brands is the universal appeal these products enjoy. Everyone has a list of favorites from both categories. ‌The bad news is the flip side of all that popularity. Your beverage brand might have the potential to become the next best thing since flavored seltzer, but it’s just going to sit in the warehouse if you aren’t able to generate some buzz when selling online. Here’s the encouraging news: If you can master just three basic techniques for getting your food or drink brand the attention...

How an Alcohol Delivery Service Grew 6,000% Through A Pandemic

On this episode of Pitcher This!, Darren Fox sits down with Corey Gerstner, Vice President of Business Development at Bottlecapps. Corey discusses how his company found a silver lining through the pandemic, the benefits of digital marketing, his favorite whiskeys, and much more. You won’t want to miss this exciting episode!

How a Hazy IPA is Starting a New Conversation Around Mental Health

On this episode of the Pitcher This! podcast, host Darren Fox sits down with Joel Frieders, Nicole Henzel, and Tom Halaska from Hope for the Day, a nonprofit aiming to remove the stigma around mental illness and promote proactive suicide prevention. Joel, Nicole, and Tom discuss their project “Things We Don’t Say: Craft Beer for Mental Health,” how they came together and got the project on its feet, the breweries that are involved, and much more.

Building The Bodega Brand: Arte Juice and Hecho Tequila Soda

Zack Lister is the Founder and CEO of Bodega Brands, a Canadian-based family of brands working together to provide best-in-class beverage products to the hospitality industry. Some of Bodega’s popular beverage brands include Arte, cold-pressed and fresh juice mixers, and Hecho, a canned tequila soda.

How to Set Up Facebook Ads for Your Brand

At Idea Marketing Group, we’ve worked with companies to execute their ads. From B2C eCommerce brands to B2B industrial building suppliers, we’ve seen success for our clients with Facebook Ads.  Facebook is a great platform to showcase your brand and promote it to a larger audience. The platform Ads Manager, owned by Facebook will help create, manage and analyze ads you run for your business. We have a strategic approach to successful advertising on social media platforms. Our digital marketing specialists will meet with you to discuss an objective for your ad, we’ll help you create the best content, define...

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Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.

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