Web Design + Marketing Blog

Helpful industry insights, episode recaps from our podcast and a behind the scenes look at Idea.

8 Reasons Video Content Marketing Greatly Improves Your Business

The growing popularity of video content marketing in blogs and other content continues as more people watch and share videos online and on social media. Brands and web page owners can use video content marketing to get their message across, increase traffic to their website, receive more quality leads, and optimize their conversion rate. Which results in a better return on investment on their advertising budget. Video content marketing has evolved, and digital marketers need to understand the important role it has in their content marketing strategy. To be successful in today’s competitive business place, you need to know how...

5 Tips for Best Food Website Design in Your CPG Business Niche

If you are a CPG business in the food industry, you must know that having a “delicious” website is paramount. From images to videos, your product is the main draw, and knowing how to present it in the best light is key when designing or redesigning your food website.  The best food website design takes into consideration the layout, messaging, content, and user experience in order to make your website into a memorable experience for your visitors as well as a marketing tool that can convert leads into customers.  What Should a Food Website Have? A food website is similar...

6 Reasons Why Experts Use Images in Content Marketing

Are you getting the most from your marketing? If you aren’t using images in your content marketing then you might not be. In this blog, we cover the 6 reasons why experts use images in content marketing. Did you know effective use of imagery in marketing can boost search engine ranking, get people to click or tap on your content, and increase overall user engagement? Photos, charts, graphs, memes, screenshots, clip art, animated GIFs, illustrations, stock images, and more are great ways to improve your content marketing strategy. There are many technical aspects of image content use in your SEO...

CPG Business Website Overhaul: How to Create the Perfect Website for Your Sales Goals

If you are a consumer packaged goods business, you may be asking yourself what makes for an effective CPG website that is worth its return on investment. For one, an effective CPG website differentiates why your products are unique or better than your competitors’, while at the same time showcasing your “why” and “how” that makes consumers more favorably aligned to your brand. Manufacturing web design must likewise display the products offered in a centralized and favorable light, making it easy for customers to understand what they’re buying and giving them an opportunity to find your products easily – be...

6 Essential Tips for Website Design and Layout (from our professional in-house web designers!)

“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” – Leland Dieno When creating a new website, having a plan and creating a site map are key to engagement and conversion success. Think of your website as a roadmap that leads the user closer and closer to the treasure chest or your end goal – which is converting leads to customers! If you don’t know your ideal customer avatar well and...

Industry Secrets on How to Create Unique Content That Ranks on Top and Stands Out From The Competition!

Did you know that according to Contently, 61% of consumers are more likely to purchase goods and services from a business that provides unique content?  Content creators are all the buzz in the online business world, but you don’t have to be a content expert to offer value, knowledge, and memorable insights to your audience! The simple secret to how to create unique content that both search engines and your audience love is to hone in on your unique perspective of the key topics and share points of interest that are rarely shared by your competitors. Do you have a...

How to Create the Best Recipe Page Design for Your CPG Brand

If you own a consumer packaged goods (CPG) brand in today’s world then you understand the importance of making customers choose your products when they are creating their favorite recipe. One of the best ways to do that is to promote quality recipe ideas on your very own CPG website. To do that, you need to understand how to create the best recipe page design for your CPG brand. It’s no secret that with the evolution of the internet and social media that the CPG industry has faced several challenges in the past few decades With these new challenges, there...

Quora vs Reddit: How to Use Quora and Reddit to Create a Winning Business Strategy

People do not buy goods or services. They buy relationships, stories, and magic. – Seth Godin Social media has traditionally been used to grow brand awareness, engagement, and revenue for many businesses. Each channel has a specific key user demographic and methods of audience engagement that is unique to its features and capabilities. Likewise, each offers a way for businesses to stand out and attract their target audience to see what they have to offer through engaging content. So, which platform wins the marketing advantage in the ubiquitous Quora vs Reddit comparison?  Although most businesses are familiar with traditional social...

7 Tips on How to Use Google Trends to Plan Content That Converts!

In the world of content saturation, one key way to stand out is to understand your audience and deliver information that both search engines and your audience love. Writing content for algorithms and human beings is not easy – it entails thorough research of the most desirable topics and Google Trends, as well as competitors to create content that individuals truly care about and reward with interaction, engagement, and shares. Further, it requires time and effort to optimize for SEO and truly deliver content that stands out from the rest. Whew, just talking about it seems intense, but thankfully there...

8 Expert Tips For Image Content Use in 2022

Images help bring your content to life, and they need to be an important part of your content marketing strategy for your business. But how should you use images in your content? We cover 8 expert tips for image content use in 2022. Did you know that 91% of people like visual content over written content? If it wasn’t obvious that you should be using image content in your marketing strategy, then it should be clear by now. We continue to move toward a world of marketing where there is more image content and even video-based content. To stay ahead...

SEO or Social Media: 5 Key Differences and How to Choose the Right Marketing Approach for Your Business

Both social media and SEO have their place when it comes to achieving business growth objectives. But how do you know if you should invest in SEO or social media marketing? Although both approaches to marketing can be powerful, they inevitably have very different objectives and can be successfully applied at different growth stages of a business.  SEO is inevitably concerned with achieving organic search rankings so a business can be more easily found by leads looking for what it has to offer. It is a long-term sales strategy that focuses on creating educational content that nurtures leads by providing...

Why Does SEO Take So Long?: 9 Essential Reasons Why (And What You Can Do to Shorten The Process)

“The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimisation. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time and in a timely manner.” — Dainius Runkevicius Ah, SEO – how we’d all love to reap its benefits quickly and grow our businesses organically while we’re sleeping. But everyone wants to know, why does SEO take so long? When thinking about investing in SEO, every business should be aware that SEO inevitably takes time simply because of its nature and the many...

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