Web Design + Marketing Blog

Helpful industry insights, episode recaps from our podcast and a behind the scenes look at Idea.

Jeron Electronic Systems Case Study

Case Study Nurse Call Technology Manufacturer Marketing Campaign A nurse call technology manufacturer came to us in November 2020, looking for help with running some ads on social media. The client wanted to run ads on both Facebook and LinkedIn, reaching users who were interested in nursing, healthcare IT and software, high-level employees at healthcare facilities, and more. On Facebook/Instagram and LinkedIn, our digital ads specialist ran about 20 different ads for the manufacturer for about five months. Most of the ads were videos showing their provider technology center and nurse call systems. Most of the videos included individuals from...

Creating an Off The Grid Brewery With Anna Schweig of Big Thorn Farm & Brewery

In this episode of the Pitcher This! Podcast, Darren Fox sits down with Anna Schweig, Co-founder of Big Thorn Farm & Brewery, to talk about her unique approach to brewing and how she and her husband created a distinct experience. They go over her early days of homebrewing and how they used their background in the industry to start their venture. They then touch on topics such as marketing, product experience, and how they choose their food and drinks.

Marketing for an Overnight Success with Will Hench of NIPYATA!

Darren Fox takes the time to interview Will Hench, the CEO and Co-founder of NIPYATA!, to hear how they’ve marketed their product and met the increased demand. They go over the origin of the brand, how he applied his background in marketing to the business, and how they’ve maintained their success. They also go over the new products they’re rolling out in the future. Hear it all on this episode of the Pitcher This! podcast!

Using Augmented Reality for Wine Collections With Dr. Jeff and Josh Daiter of InVintory

Darren Fox hosts Dr. Jeff and Josh Daiter, the Co-founders of InVintory, to hear about their wine collecting platform and what it looks like in action. They talk through the software, the user experience, and the response they’ve had from real wine collectors. They then dive into the details of InVintory’s future and how they’ve been so successful so far. They also give advice for new entrepreneurs and the principles they can apply. Hear all this and more on this episode of Pitcher This!

Promoting Experimentation in Breweries With Jordan Radke of Pilot Project Brewing

In this episode of the Pitcher This! Podcast, Darren Fox has Jordan Radke, the Co-founder and COO of Pilot Project Brewing, to talk about the company and how they’ve been making local brands more accessible and centralized than ever. Together, they discuss Pilot Project’s origins, their rises and falls, and how they’ve gotten to where they are today. They also touch on their approach to marketing and how they’ve thrived in Chicago. Hear it all and more on this episode!

Manufacturing Marketing Strategy Guide

As a manufacturer, you need to use marketing strategies to convince other businesses to work with you. Business to business (B2B) or manufacturing marketing models are often more complex and have longer sales cycles than business to consumer (B2C) marketing approaches. The internet is an excellent way to reach potential customers. A robust digital strategy to increase your online presence is the best way to reach more businesses in this evolving marketplace through maximizing inbound lead generation. Here is an overview of a few inbound marketing strategies manufacturers can use. Optimizing Your Website Having an optimized website is one of...

Advantages and Disadvantages of In House Marketing Vs A Manufacturing Marketing Agency

What to do when it’s time for your business to revamp it’s manufacturing marketing strategy? Maybe you’re looking to expand your online presence and increase yearly sales for your business. Or, despite your best efforts online traffic to your website has slumped and you’re searching for ways to improve it. Perhaps form submissions and inbound leads are the lifeblood of your business and recently it’s begun to dry up. For these reasons and many others, your business may have realized it’s time to revamp your marketing efforts. In today’s evolving market landscape any successful manufacturing business knows they need to...

Marketing and Distribution for Canned Wine With Hilary Cocalis of Sipwell Wine Co.

Darren Fox sits down with Hilary Cocalis, the Founder of Sipwell Wine Co., to talk about distribution and marketing for her canned wine brand. The two go over her story and how she’s overcome the obstacles of starting her own beverage company. They also go into detail about the selection process for different types of wine and how she went in a different direction for carbonation. Hear the rest by checking out this episode of the Pitcher This! podcast.

How To Build an Authentic Booze Brand With Taylor Foxman of The Industry Collective

On this episode of Pitcher This!, Darren Fox speaks with Taylor Foxman, the Founder and CEO of The Industry Collective, to hear her perspective on building and growing an authentic beverage brand. They go over new trends in marketing, the crucial next steps for small companies, and supporting women in the industry. They also talk about Taylor’s career and she’s discovered her success. Stay tuned!

Unique Stories and Spirits With Pavlos Dafnis of Wolf Point Distilling

Darren Fox hosts Pavlos Dafnis, the Founder of Wolf Point Distilling, to discuss the brand and how they use stories to elevate their product. They go through the initial inspiration, the difficulties along the way, and how they have broken through to find success. They also touch on Pavlos’ approach to marketing and the tips he has for newcomers to the beverage space. Hear all of this and more on this episode of Pitcher This!

Making and Marketing Cocktails in a Can With CC and Reed DesRosiers of Troop Beverage Co.

Darren Fox hosts CC and Reed DesRosiers, the Co-founders of Troop Beverage Co., to talk about what makes their ready-to-drink cocktails special. They discuss their creative marketing, how they chose their flavors, and the unique challenges of running a company as a married couple. The two also reveal how they built their loyal following and share the key to turning customers into brand ambassadors. Check out this episode of the Pitcher This! podcastto hear it all for yourself.

Finding Your Niche As a Craft Brewery With Chris Knight and Michael Heldebrandt of The Blind Pig

Darren Fox sits down with Chris Knight and Michael Heldebrandt of The Blind Pig to talk about how they carved out a unique identity for their brewery. They discuss the origins of The Blind Pig, how they market the business, and the hurdles they’ve had to overcome along the way. They also talk about Michael’s experience delivering beer in a dinosaur costume and how it boosted the brand. Hear it all on this episode of Pitcher This!

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