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Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 5 of our blog articles.

Social Media Advertising to Increase Brand Awareness and Gain Ambassadors for B2C Manufacturers

Case Study How We Increased Brand Awareness For A Popular Gymnastics Product  A gymnastics equipment manufacturer came to us looking for some organic social media marketing help, along with digital advertising. Over the course of our partnership, Idea Marketing Group grew the company’s Facebook and Instagram following an extra 36.64% within just 8 months. Two of the best-performing ads are below, with some of the analytics from both Instagram and Facebook. The Objective Growing Sales For A Popular Gymnastics Protective Wear A gymnastics equipment manufacturer wanted to increase awareness and sales for a piece of protective wear as seen on...

How to Give Back Through Entrepreneurship with Caleb Benoit of Connect Roasters

On this episode of Pitcher This!, Darren Fox talks with the Founder of Connect Roasters, Caleb Benoit, all about starting a business in the coffee industry. They discuss the less glamorous parts of entrepreneurship, how Connect Roasters gives back, gaining experience in your field, and much more. Pour a cup of coffee and stay tuned!

Turning Your Passion into a Paycheck with Mattie Korneta

On this episode of Pitcher This!, Darren Fox talks with Digital Content Manager at Olympia Fields Country Club, Mattie Korneta, about how she turned a passion into a career. Mattie describes how she started marketing for a bar and a country club, the type of content she creates, and tips for setting up a great newsletter system.

Creating a New Concept for Wine with Marian Leitner-Waldman of Archer Roose

On this episode of Pitcher This!, Darren Fox talks with Marian Leitner-Waldman, Founder and CEO of Archer Roose, about how she made her dream of consumer friendly wine come to life. Marian describes the conversation that inspired Archer Roose, the story behind the can’s design, and her advice for anyone trying to break into the beverage industry.

What is a 301 Redirect?

Over time, the pages on your website build up data. This can include links from other websites or directories, often referred to as backlinks.

Networking and Success in the Brewing Industry with Milk Money Brewing

On this episode of Pitcher This!, Darren Fox talks with Head Brewer and Co-owner of Milk Money Brewing, Erik Pizer, about the brewing industry. They discuss creating a successful brewpub, networking in the beer space, handling criticism and praise for your product, and much more.

Merging CBD and the Beverage Industry with Rip N Sip

On this episode of Pitcher This!, Darren Fox has a conversation with Co-founders of Rip N Sip, Brad Martin and Joe Prior. They discuss the science behind CBD, successful distribution through e-commerce, effectively packaging CBD products, and much more.

Crafting a Successful Wine and Lifestyle Brand with Chrishon Lampley of Love Cork Screw

On this episode of Pitcher This!, Darren Fox has a conversation with the Founder of Love Cork Screw, Chrishon Lampley, all about her brand’s journey. They discuss the power of digital media, instilling confidence for brand owners, conveying your brand’s message through packaging, and much more. You won’t want to miss this jam-packed episode!

Marketing an Organic Beer Company with LaGrow Organic Beer Co.

In this episode of Pitcher This!, Darren Fox has a conversation with the Co-founder of LaGrow Organic Beer Company, Sam LaGrow, about organic brewing and marketing. They discuss logistics and distribution, the best marketing channels for the beverage space, what it’s like working with family, and much more.

Improving Your Website Design with Haley Langer

On this episode of Pitcher This!, Darren Fox talks with Front End Developer at Idea Marketing Group, Haley Langer, all about website design. They discuss tips for optimizing your website, staying up to date on design trends, why CAPTCHA and ADA matter, and much more.

Google Analytics 4: A Data Collection Strategy

With the increasing demand for user privacy, it has become more difficult to track online users of multiple devices across multiple platforms, sites, and apps. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics platform, assisting marketers with data collection strategies. GA4 Exploration gives more control over data visualization than was previously available in Universal Analytics.

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