Insights on branding and the impact it has on your business.
If your testimonials are not converting well, then read on to find how new social proof marketing trends are helping businesses win over potential customers online. With the overwhelming online competition, businesses today need to find ways on how to...
In manufacturer marketing your reputation is built one interaction at a time. A prospect might see a product listing on a marketplace, read a case study on your website, and then spot your booth at a trade event. When every...
Every business needs to have a logo, an easily recognizable identifier that customers come to associate with your services or products. Unfortunately, as critical as logos are, it’s not so easy to make a great one. A logo can easily...
Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and...
Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.
Many brands are using Facebook Ads for their product, whether it’s to obtain new leads, or spread brand awareness. There are many reasons to use social media advertising.
We live in a constantly evolving digital age. One where images play a critical role in content and engagement. I challenge you to remember the last time you went a whole day without being influenced by images that appeared on...
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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