Insights on branding and the impact it has on your business.

7 Deadly Sins of Logo Design and How You Can Avoid Them

Every business needs to have a logo, an easily recognizable identifier that customers come to associate with your services or products. Unfortunately, as critical as logos are, it’s not so easy to make a great one. A logo can easily...

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16 Must-Haves for Better Manufacturing Websites From Leading Marketing Agency CEOs

Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and...

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Benefits of Advertising Your Brand on YouTube

Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.

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How to Set Up Facebook Ads for Your Brand

Many brands are using Facebook Ads for their product, whether it’s to obtain new leads, or spread brand awareness. There are many reasons to use social media advertising.

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Graphic Designers Share Tips for Park Districts at IPRA Conference Chicago

Idea Marketing Group graphic designers, Erin Karper and Sean Moran were invited to judge submissions at the Illinois Parks and Recreation Association (IPRA) Conference in Chicago. Erin judged the Print Communication (Promotional) category and Sean judged the Logo Design category....

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How Professional Photography Can Boost Your Brand

We live in a constantly evolving digital age. One where images play a critical role in content and engagement. I challenge you to remember the last time you went a whole day without being influenced by images that appeared on...

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Founded in 2009. Idea Marketing Group is a digital marketing agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites.