SEO

Resources and tips on search engine optimization for your brand.

How to Use Google Image Search To Skyrocket Your Brand Awareness and Lead Generation

In the same way you use search engines to find information you’re looking for, you can also search images to find content that most relates to your search topic. If your image keyword fits the search intent of users, your...

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The 7 Worst SEO Mistakes to Avoid

Among the many websites that make up the internet, there is information on just about every subject. But let’s just say SEO is on your mind today. If you perform a broad search for SEO techniques, hundreds of articles and...

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The Best Internal Linking Strategy to Improve Your CPG Website SEO

The best internal linking strategy makes it easy to file pages according to categories and importance. It also provides search engine algorithms with “relationship” value. For example, a page that ranks well on search engines and includes internal links to...

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SEO or Social Media: 5 Key Differences and How to Choose the Right Marketing Approach for Your Business

Both social media and SEO have their place when it comes to achieving business growth objectives. But how do you know if you should invest in SEO or social media marketing? Although both approaches to marketing can be powerful, they...

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Why Does SEO Take So Long?: 9 Essential Reasons Why (And What You Can Do to Shorten The Process)

Ah, SEO – how we’d all love to reap its benefits quickly and grow our businesses organically while we’re sleeping. But everyone wants to know, why does SEO take so long? When thinking about investing in SEO, every business should...

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The 10 Most Common Misconceptions About SEO (and why SEO is worth it!)

SEO is undoubtedly one of the most misunderstood marketing strategies in the industry, given its lengthy process of strategy planning, execution, and traffic generation. Common misconceptions about SEO emerge because it utilizes many website optimization techniques to holistically see traffic...

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3 Tips on How to Improve Your Manufacturing Website SEO with Backlinks

A part of a strong industrial marketing strategy is SEO optimization and improving the manufacturing website’s backlinks. If you are curious about how to improve your manufacturing website SEO with backlinks you’ve come to the right place.

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5 Out-of-the-Box SEO Tactics That Work!

In the world of marketing, SEO is probably one of the most mystifying aspects of the practice that usually breeds confusion, uncertainty, and a sense of intangibility. However, it is also one of the most effective methods for generating organic...

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Optimize Instagram for SEO with Alt-text!

Alt-text is everywhere on the Internet, you might not see it, but it’s there, and now it’s on Instagram!

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Does Using Multiple Domains Help with SEO?

There are many factors that affect the SEO of your website and how well it will rank in search engines. Things like meta tags, valuable/relevant content, bounce rate, inbound/outbound links, page views, website usability, and loading speed all have some...

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How Can I Improve My Search Engine Ranking?

We often hear the question, “How can I improve our search engine rankings for phrases like…?” Don’t worry, we get it. More high-ranking phrases can lead to more traffic, but that content needs to first exist somewhere on your website...

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How to Strategize SEO for a New Website

It’s not uncommon for businesses in the market for a new website to look for a way to save a little money, and that may mean an attempt to cut corners. It is an understandable thought. Learn how to strategize...

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Founded in 2009. Idea Marketing Group is a digital marketing agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites.