Business & Operations

Things to consider for optimal operations and business practices.

How Long Is a Website's Lifespan?

Everything and everyone ages faster than we want. That includes your car, your favorite pair of shoes, the article you wrote about social media trends — everything. You can add your website to that list. It’s often the time for...

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Evaluate Your Business Performance Quickly with a SWOT Analysis

Have you wondered if you were missing out on ways to improve your business performance? How do you measure the success, and weakness, of your business? If you want to stay competitive then it’s important that you are consistently looking...

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5 Reasons Why Blogging is a Profitable Marketing Strategy for Your Business

It is no surprise that business owners are overwhelmed when thinking about marketing these days. They understand the importance of a website, social media, and paid ads, but most are confused about the function of blogging. Although they do understand...

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5 Tips to Improve Your Manufacturing Website Conversion Rate

Creating a website for your manufacturing business is about more than just having an online presence. It’s about getting eyes on your company’s products and services and obtaining returning customers. While it’s important for customers to know and recognize your...

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8 Expert Tips to Increase Your Manufacturing Inbound Leads

It’s critical for your manufacturing business to evaluate how you’re currently acquiring clients and determine a strategy to increase your inbound leads. As experts in manufacturing marketing strategy and inbound lead generation, we’ve compiled some of the best tips to...

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Manufacturing Marketing Agency Vs In House Marketing Team Advantages and Disadvantages

Maybe you’re looking to expand your online presence and increase yearly sales for your business. Or, despite your best efforts, online traffic to your website has slumped and you’re searching for ways to improve it. Perhaps form submissions and inbound...

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Why You Should Get a Website Redesign When Preparing to Sell Your Business

As a business owner, you can choose to sell your business to get a quick inflow of cash or move on to newer prospects. One of the best times to sell your business is when it is profitable. Prospective buyers...

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16 Must-Haves for Better Manufacturing Websites From Leading Marketing Agency CEOs

Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and...

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Is It Time for a Website Redesign?

Are you feeling like your website might be past its prime? Is your website traffic and leads decreasing each month? If the answer is yes then it might be time for a website redesign. Here are some questions and items...

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Google Analytics 4: A Data Collection Strategy

With the increasing demand for user privacy, it has become more difficult to track online users of multiple devices across multiple platforms, sites, and apps. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics platform, assisting marketers with...

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Benefits of Advertising Your Brand on YouTube

Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.

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Why You Need A Social Media Manager

A commonly asked question around C-level meetings today is “Do we need a Social Media Manager to help our marketing strategy?” The short answer is yes, you should consult with a Social Media Manager (SMM) to cultivate and create your...

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Founded in 2009. Idea Marketing Group is a digital marketing agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites.