Things to consider for optimal operations and business practices.
Everything and everyone ages faster than we want. That includes your car, your favorite pair of shoes, the article you wrote about social media trends — everything. You can add your website to that list. It’s often the time for...
Have you wondered if you were missing out on ways to improve your business performance? How do you measure the success, and weakness, of your business? If you want to stay competitive then it’s important that you are consistently looking...
It is no surprise that business owners are overwhelmed when thinking about marketing these days. They understand the importance of a website, social media, and paid ads, but most are confused about the function of blogging. Although they do understand...
Creating a website for your manufacturing business is about more than just having an online presence. It’s about getting eyes on your company’s products and services and obtaining returning customers. While it’s important for customers to know and recognize your...
It’s critical for your manufacturing business to evaluate how you’re currently acquiring clients and determine a strategy to increase your inbound leads. As experts in manufacturing marketing strategy and inbound lead generation, we’ve compiled some of the best tips to...
Maybe you’re looking to expand your online presence and increase yearly sales for your business. Or, despite your best efforts, online traffic to your website has slumped and you’re searching for ways to improve it. Perhaps form submissions and inbound...
As a business owner, you can choose to sell your business to get a quick inflow of cash or move on to newer prospects. One of the best times to sell your business is when it is profitable. Prospective buyers...
Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and...
Are you feeling like your website might be past its prime? Is your website traffic and leads decreasing each month? If the answer is yes then it might be time for a website redesign. Here are some questions and items...
With the increasing demand for user privacy, it has become more difficult to track online users of multiple devices across multiple platforms, sites, and apps. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics platform, assisting marketers with...
Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.
If you have a business, chances are that you have a website as well. And if you are lucky, that website is being developed by Idea Marketing Group – that’s us! The benefits of having a website are manifold –...
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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