Blog (page 4)

Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 4 of our blog articles.

Will My Custom Website Be Easy to Manage?

When we design and launch a client’s website, we’re often asked to provide monthly marketing services to ensure the site thrives throughout the year. Other times, the client already has a capable in-house marketing department. In those cases, they’ll want to edit or update their website on their own. “When we say you can edit all of the content, we mean it.” Darren Fox, Founder

How to Promote Your New Website Launch

The day you launch your new website shouldn’t be the first day you promote it. And it can’t be the last day either. If you want your website to be the primary piece in your digital marketing strategy, promote it as an asset for your company and your customers. Remember why you redesigned your website. You spent thousands of dollars as well as countless hours, emails, and phone calls on your new web design. During that time, what was it that kept you going? What did your customers need from you that you weren’t providing? What was holding your company...

Helping Companies Bring Ideas to Life since 2009

“You’re at work the same amount of time that you’re sleeping. So, you might as well have fun while you do it.” Haley Langer Haley Langer is wearing a red top hat, sunglasses shaped like guitars, and several boas with foil stars as she walks into the Idea Marketing Group office in Yorkville, IL. When Len Bradley walks in a few minutes later, he’s dressed like Diedrich Bader’s Rex Kwon Do character from the Napoleon Dynamite film.

Server Upgrades Lead to Better Website Performance for Clients

Idea Marketing Group hosts several hundred company websites on our server. Each of those companies depends on us to provide their users with a reliable and secure connection. We recently made five upgrades that make the websites we host load faster, help them rank higher in search engine results, and protect them from outside attacks. Apache to LiteSpeed: Making our clients’ websites load faster Since our company was founded in 2009, we’ve used a popular software called Apache to manage all the connections to our server. As we’ve built and hosted more and more custom websites and grown as a...

Boosted Posts vs. Facebook Ads

Boosted Posts and Facebook Ads are an affordable and effective way to market your business. Posting to social media–Facebook in particular–is easy. But, turning those posts into profit is a bit more difficult. If you’re using Facebook to reach customers and you’re looking for ways to grow your engagement rate or your follower base, it may be time to consider a boosted post or an ad. When thinking about creating an ad on Facebook, it’s important to create an appealing message that will resonate with your target audience. The ad will run more effectively if it’s relevant to that audience....

What LinkedIn “Reactions” mean for users–and businesses

Good artists copy, great artists steal. Pablo Picasso Much like Twitter and Facebook, LinkedIn is copying its competitors’ features by introducing reactions. For users, this means more ways to express themselves. For businesses, it could mean better engagement if they can recognize user intent and follow-up where appropriate. Why did LinkedIn add reactions? Originally LinkedIn was best known for professional networking and career building– but now users also share photos, videos, and personal thoughts. Social media platforms observe their competition and survey their users in order to learn what they want. Then, they implement those features in their own way....

How to Make Facebook Live Work for Your Business

If you spend any amount of time on Facebook, chances are you’ve watched at least part of a Facebook Live video. In fact, two billion people have watched at least one broadcast since 2015. So, that means your customers are also watching. Facebook gives newsfeed priority to content that keeps users on the platform longer. And, according to Forbes magazine, “Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” So, it makes sense for businesses to consider live video. However, like any channel, if you’re going to broadcast...

Midwest Digital Marketing Conference Content Marketing Panel Preview

The good folks at the Midwest Digital Marketing Conference recently invited our Marketing Strategist, Bill Skowronski, to participate in a special Q&A chat on Twitter. They discussed industry best practices leading up to their Content Marketing Panel in St. Louis, April 17th. https://twitter.com/goMDMC/status/1113124935063494661 MDMC: Can you tell us more about @ideamktg and your role as a Marketing Strategist? Bill: We’re a Chicago web design agency with the same abilities and experienced staff as a full in-house marketing department. Clients choose us to build their strategy, deliver it across owned, earned, and paid channels and measure the results. I help companies...

How to Follow Up with Manufacturing Trade Show Leads

Trade Show Tips for Manufacturers: Part III This article is the third in a three-part series helping manufacturers maximize their return on investment in trade shows.In this part, we discuss following up with the leads you’ve generated. Part I: How to Increase Manufacturing Trade Show Booth TrafficPart II: How to Work a Manufacturing Trade Show Booth

How to Work a Manufacturing Trade Show Booth

Trade Show Tips for Manufacturers: Part II This article is the second in a three-part series helping manufacturers maximize their return on investment in trade shows.In this part, we discuss attracting the right leads. Part I: How to Increase Manufacturing Trade Show Booth TrafficPart III: How to Follow Up with Manufacturing Trade Show Leads

How to Increase Manufacturing Trade Show Booth Traffic

Trade Show Tips for Manufacturers: Part I This article is the first in a three-part series helping manufacturers maximize their return on investment in trade shows.In this part, we discuss the pre-show build-up. Part II: How to Work a Manufacturing Trade Show BoothPart III: How to Follow Up with Manufacturing Trade Show Leads

What does it mean to be a Chicago web design leader?

Idea Marketing Group was recently named one of the top performing B2B companies in Chicago by Clutch. In its Creative and Design category, Clutch ranked Idea 12th best in the Chicago area. The data-driven online field guide has become a top resource for B2B decision-makers seeking verified reviews of agencies in over 500 categories. According to Clutch, client feedback is central to the evaluation–above market presence and work portfolio, even. The 2019 Leader Award is evidence of our company’s clients providing in-depth feedback recognizing our business acumen, services, and ability to deliver results. That, as much as the award itself,...

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Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.

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