This is a loaded question that requires a bit of a loaded answer. Websites today are complex marketing tools that require a team of specialists:
- Project Manager
- Account Strategist
- Front-end Developers
- Back-end Developers
- Content Writers
- SEO Specialists
Similar to building a home, it first requires a plan to ensure every detail is covered. We like to call it a website roadmap.
We approach every website build in phases. The first phase is a deep interview of your company with pertinent members of your team to answer key questions to help uncover pain points, understand your goals, identify opportunities, as well as analyze the companies you are up against. It is not always big brands like Titan Systems or Marion Body Works, it is companies you know you go up against as well as ones we identify as organic search competitors.
Next, we take the recommendations and knowledge gained during the first phase to craft a well-defined strategy for the custom website build. This includes the website architecture, target user personas, user journeys, brand messaging/voice, and SEO strategy which allows us to more accurately define a scope of work for the remainder of the build following the roadmap.
We will have a detailed plan as to what will be needed to build a website that not only meets your current needs but also provides a system to grow and scale helping to land your next big sales opportunities.
With all of that being said, our custom websites start at $30,000. You will not find any cookie-cutter templates here and all work is done in-house by our full-time employees.