Top Manufacturing Web Design Agency for Manufacturers Who Seek Online Growth

Since 2009, Idea Marketing Group has helped manufacturers who are invested in digital. We are experts in manufacturing web design and can help execute digital marketing strategies to grow your customer base and improve inbound lead generation.

We eat, sleep, and breathe websites! We build them, maintain them, and market them, so that your business can grow and outrank your competitors while you stay focused on what you need to do.

Why is custom the best choice for manufacturing web design?

Manufacturing brands should look at their websites as the foundation for all online marketing campaigns. It is where all your marketing channels feed into. With a properly built website, you will reduce the spending needed on other channels, which will result in long-term savings and improved opportunities to generate more revenue through investment in custom website development. The 5 most important reasons to consider custom for your manufacturing web design project are:

  • Built for your needs and operations
  • Easy and fast to update
  • Long-term marketing savings
  • Better lead opportunities
  • Faster loading speeds for engagement

What is the process of web design for manufacturers?

We cover every detail in manufacturing web design and will guide you through the entire process. Our goal is to minimize your time needed and we’ll be the one to drive the project milestones and take on all of the heavy lifting. We invest the time to learn your story, your challenges, and your goals through team meetings and regular check-ins to talk through questions and maintain vision alignment. These are the main phases of each website development project:

  • Website Roadmap – a long-term plan for the build today and for the future
  • SEO Strategy – what to focus on and where
  • Content – we’ll help write and edit
  • UI/UX – responsive, mobile-friendly designed layouts
  • Website Development – custom on WordPress (API & Database Integrations)

How we measure ROI on web design for manufacturing companies?

We know that well-built websites are an investment for manufacturers. An investment that can make or break a company’s market budget and impact the overall revenue. This is why we don’t cut any corners and look at every detail unique to manufacturing web design. It is also critical to establish KPIs at the very beginning of every project to act as a NorthStar for the build and ensure both the immediate goals as well as the long-term goals are being considered during the process.

Manufacturing Web Design


What is the monthly average of inbound leads? Which page did they originate from? Can geographic patterns be identified? Are there common pain points that can be leveraged for website content?

Search Rankings

Is the website built in a way to maximize your search engine marketing efforts? Do you have SEO-focused landing pages?

Page Load Speed

How long does it take for a page to load? Do you know what your averages are? What elements are slowing down the website?

Device Use

What percentage of visitors are using mobile devices? Is the website built to engage your users on the devices they use most?


What is the average time spent on pages? What are the average page views per visit?

Manufacturing Web Design Examples

Below are case studies of manufacturing web design projects built by our agency.


Industrial Web Design That Wasn’t Increasing Business Results

We started by analyzing the manufacturing web design issues affecting MIRWEC’s website and business performance. Our client felt their current site did not accurately reflect their level of quality and was outdated. MIRWEC was looking for an industrial web design team that could create a website with a modern feel, featuring key modern design factors like mobile responsiveness and content overlays to provide site depth.

Essentially, the goal of this manufacturing web design project was to create a website that functioned as MIRWEC’s online brochure. The new site needed to showcase all the available services and educate users on their potential applications. A comprehensive integrated web strategy would be necessary.

With the vast amount of information and site content, it would be all too easy to overload customers with irrelevant or unnecessary information. MIRWEC’s content needed to be efficiently organized by topic, making the site easily navigable for new visitors. Intuitive site organization was critical in helping users find the information without unnecessary distractions.

After identifying the manufacturing web design goals, our team would also review how we could improve the overall usability and health of the website backend. Our team of industrial web design experts would need to simplify website processes and remove any outdated functionality slowing the site down. Ensuring that the MIRWEC team could manage and control their new website was a priority!


Helping Improve the Manufacturing Website for Mirwec

We began this project by reorganizing the content found on MIRWEC’s previous site. Our manufacturing web design team recategorized the content and made sure to clarify the website topics displayed. We also revamped the customer journey to make it as direct and simple as possible. By leveraging key digital marketing tools our team gained a better understanding of MIRWEC customers’ behavior and using these key insights we created an industrial web design with a better user journey.

With the new site organization users are always within a few clicks of finding the information relevant to their search. Each navigation leads only to related information on the selected topic. Through this improvement in the organization of the navigation, we prevent the cognitive load from being too high on users. This in turn reduces the bounce, or exit rate, of site visitors which ultimately improves the website page ranking evaluation by search engines. The new site focuses on quick, easy navigation to the answers or information that users are looking for.

To further strengthen the user journey our team worked to integrate important CTAs and key forms that would generate inbound leads, something every industrial web design client wants.

As users navigate the site content they will notice the options to explore topics or products are either highlighted in the bright blue of the MIRWEC branding or use of blue text to create a clear visible link. At the bottom of each page, we pinned a contact form that encouraged users to reach out with questions or requests. The use of these CTA’s and contact forms encourages users to explore content MIRWEC wanted to highlight and drive user lead conversion. Each of the new website factors helps support the integrated web strategy in our custom manufacturing web design.


Leveraging Our Expert Manufacturer Marketing Services

To make sure that the new website would rank, we turned to our SEO experts for their manufacturer marketing services. As we added site content and built each page our digital marketing experts implemented an integrated web strategy. We researched the SEO key terms and phrases that were relevant to MIRWEC and worked to identify keyword opportunities that would be most valuable, and attainable, for our client. These would be the opportunities for Mirwec to show up on the top search engine results page.

Our team worked to integrate these SEO terms and phrases throughout the new manufacturing web design content. SEO for manufacturers is a key element that is often overlooked. But we understand that the repeated use of targeted phrases would increase MIRWEC’s search result ranking over time. As part of our integrated web strategy, each page would focus on its own specific keywords so multiple pages on the new MIRWEC website could begin to rank.

Another key element to improve SEO for manufacturers is to verify SEO terms are used in a technical manner wherever applicable. Throughout the website’s meta tags, titles, and alt tags we leveraged the keywords and phrases that we were targeting for our client.

Website Support

Ease of Management and Website Support for the New Manufacturing Web Design

Our manufacturing web design team worked to simplify the MIRWEC website backend management and removed site processes that were slowing down the site performance. With an updated backend the MIRWEC team could manage their website and make adjustments more easily. The website was also updated to a completely responsive manufacturing web design, displaying correctly for mobile, tablet, or desktop users.

Our integrated web strategy includes a focus on improving key factors like site functionality, speed, and responsiveness we were able to further improve the website page ranking. Improved page load speeds also would reduce user bounce rates and help build a better brand image in the minds of MIRWEC’s target audience. Now, their website funcitoned as the online brochure they envisioned.

When the project was completed our work didn’t stop there. We take the time to train our clients on obtaining the most value from their new site by educating them on how to use it to its full potential. Making sure our clients are confident in their ability to manage their new custom WordPress website is crucial to long-term success. By empowering the MIRWEC team to manage their website backend they can control site content and make changes as needed without being reliant on third-party support that is both costly and time-consuming.

When clients need additional website maintenance support or troubleshooting they always have direct access to our incredible customer support manager Haley Langer. Seriously, just read her Google Reviews. Haley is happy to answer any questions or concerns that arise with website support. When she’s not addressing our client’s needs she works diligently to review the site, offer suggestions and create training resources to help our clients utilize their best business asset, their custom manufacturing web design.


A Manufacturing Marketing Strategy needing improved Ad Management

Jeron has worked with Idea for multiple projects, ranging from PPC ad management across various platforms to a recent manufacturing web design project.

Prior to working with our leading PPC ads agency, Jeron was not seeing the results they wanted for their ad campaigns. The nurse call manufacturer relied on these ads to generate inbound leads and keep the top of their sales funnel full of new prospects. Without effective PPC ad management, their campaigns were not delivering enough leads. The company needed a drastic change in its manufacturing marketing strategy. They needed campaigns that would reach their target audience, and drive awareness and conversions.

Outdated Manufacturing Web Design Wasn’t Supporting the Sales Funnel

In addition to a few leads making it to the website from their advertising campaigns, the website was also not optimized to capture those leads! Manufacturing web design is a critical factor in the number of leads (or conversions) that your business receives.

Outdated or broken website functionality would cause Jeron’s users to bounce before taking the desired action. Poor load speeds were also playing a role in their bounce rates. As a result, their lead forms were not seeing much traffic.

Other factors affecting the website included poor navigation, UI/UX design, and needed to meet SEO for manufacturers’ best practices. To address the array of issues facing the client, a brand new industrial web design would be needed that included an integrated web strategy.


Integrated Web Strategy to Drive More Leads

To address the issue of diminishing leads and reduced website traffic our team proposed a custom web design solution. The new website would improve the ease of website management, fix website navigation issues, increase lead submissions, and improve their overall SEO.

We would also handle the PPC ad management for LinkedIn and Google Ads. The campaigns would be created and managed by our PPC ad experts with ongoing optimization to improve results through our combined integrated web strategy.

Custom Web Design

A New Manufacturing Web Design For a Nurse Call Manufacturer

First, we provided a new manufacturing web design proposal that would address the numerous issues affecting the Jeron website. Our team worked to remove outdated code and functionality that was affecting the website’s performance. These edits improved the page load speeds for the website. It also allowed Jeron to have better management of their website, which means future edits and additions would be a simple task.

We also worked to update the UI/UX of the website, making the user journey more simple and direct. We organized the website in a manner that was cohesive and logical, allowing users to easily find the information they needed. Updated images and colors throughout the style built a better sense of branding.

The use of CTAs in strategic locations would capture user attention and drive more conversions than the previous website. Our team also worked to simplify the lead forms to provide as little friction as possible. With an updated website backend, the Jeron team would be able to quickly locate and download the new leads that came in. Simplifying the form submission process is a key factor in manufacturing marketing strategy.

During the web design process, our team of manufacturing marketing experts also worked to improve the SEO of the Jeron website.

We worked to improve the technical SEO and non-technical SEO across the website pages. These changes would help improve the keyword focus of each website page, which would improve ranking over time.

Improved SEO implementation would help the Jeron website reach a larger target audience and capture more of this valuable search traffic.

Our team of Chicago manufacturing web design experts delivered a brand new Jeron website that addressed the old issues and would serve as a sales asset for many years.

Google Ads

Leveraging Expert Google PPC Ad Management for Lead Generation and Brand Awareness

Along with the new manufacturing web design project, our PPC ad management team would also launch campaigns on two platforms to drive traffic to the new website. Based on the company’s target audience and budget we recommend our client use Google Ads and LinkedIn ads as part of their new manufacturing marketing strategy.

First, our PPC ad management team worked on setting up a Google Ads search campaign that would capture valuable search traffic. Jeron had run Google Ads in the past but wasn’t seeing the right results, Clicks, and CTR rates were too low.

Our team took a deep dive into the account and addressed the factors that were preventing the campaign from reaching its maximum performance. We refined keywords, and created brand-new ads and ad copy, along with a custom build landing page to capture leads.

This optimization improved the ad quality score and ensured that the ads were reaching the right audience. Within months under our PPC ad management, the campaign CTR was reaching the range of 3-5% and driving more clicks than previous campaigns.

LinkedIn Ads

Leveraging Linkedin PPC Ads as Part of the Manufacturing Marketing Strategy

While our PPC ad management experts worked on optimizing the Google Ads campaign, we also worked to set up a Linkedin campaign. Our team worked to create various ad creatives and determine ad copy that would drive action by analyzing past campaign data.

Our team took advantage of the improved targeting attributes on Linkedin to target the ideal audience for Jeron. This meant each penny of the campaign was better spent since it was reaching the ideal target audience.

During the first few months of the Linkeidn ads campaign our PPC ad management team performed A/B testing to find the highest-performing ads in the campaign. We removed low-performing variation so the budget would be allocated to the ads that were driving the most engagement. Ongoing refinement is a key factor in the success of PPC ad campaigns.

With our PPC ads strategy, we were able to run a Linkedin campaign that delivered results, and our client choose to renew the contract and maintain the campaign for the future.


Healthcare Manufacturing Web Design To Utilize UI/UX and SEO Best Practices

At the beginning of every new project, our team of top web developers and experienced marketers sit down with our clients to discuss the full scope of the project at hand. This includes the goals, pain points, and project objectives, but also allows us to fully understand our client and their business.

With a better understanding of our client’s business and long-term strategy, we can offer solutions that are more meaningful and that will integrate into future plans and projects by the client. Our team builds a strong foundation for the client’s future business strategies.

We started by analyzing Gilero’s website’s current issues and the correlation to its business performance. Our client reported that their current site did not accurately represent their manufacturing capabilities and the Medtech innovative products they provided to their clients. For the redesign, they were looking for a site that looked and felt more modern and would provide them with more qualified organic leads.

Essentially, the goal of this redesign was to create a manufacturing website that represented Gilero as the industry leader they are. Their new site needed to showcase all the available capabilities they offered, improve their user’s journey, and optimize their content for SEO best practices. With the vast amount of information and site content, it would be all too easy to overload customers with irrelevant or unnecessary information. It was essential to Gilero that users could access examples of their work, and express what sets them apart from their competitors.


A Custom Website to Address UI/UX Issues and Highlight Specialties

Your website is your customer’s first experience with your business, it’s a great place to answer their questions, showcase call to action, and guide them to a conversion. Gilero’s UI & UX did not reflect them as the trusted Medtech partner they are.

To optimize their website the UI/UX would need a complete overhaul to meet best practices and improve the overall user experience. The changes would need to address the user journey issues, an overly complicated user journey was preventing conversions and increasing bounce. Our new custom WordPress website would need a clean, clear user flow.

Custom elements that were not present on the new website would also need to be built by our expert Chicago web design team. These unique elements would help our client achieve the goal of standing out from its competitors.

Custom Web Design

Custom Manufacturing Web Design Tailored Toward Business Goals

Our manufacturing web design experts began analyzing Gilero’s current website to determine what users were experiencing. From this Idea defined a process and developed a workflow through wireframes. After this, we built a structure and designed a layout for a functional prototype. Idea then conducted A/B & application testing to determine which layout was the most optimized for their customers. This optimized wireframe is what you see today in manufacturing web design.

We revamped Gilero’s customer journey to make it as direct and simple as possible. With the new site organization users are always within a few clicks of finding the information relevant to their search. Through this improvement in organization, we prevent the cognitive load from being too high on Gilero’s users. This in turn reduces the bounce, or exit rate, of site visitors which ultimately improves the website page ranking evaluation by search engines.

Idea is able to perform these UX & UI changes by continually leveraging key website marketing tools. We monitor our changes with heat mapping software to verify that our efforts are producing the intended results, and improving the user flow and experience.

One of the other main points the Gilero team discussed was the desire to stand out from their various competitors by creating a website with unique elements that helped establish themselves as an industry leader.

One of the key special features of this custom manufacturing web design was the interactive body graph, which is a unique design for Gilero. The DaVinci style man featured interactive elements that users could click on to learn more about Gilero’s capabilities and services. The interactive feature was unique to Gilero and would drive user engagement. This feature helps accomplish the goal of distinguishing them from their current competition.


Leveraging SEO to Improve the Custom WordPress Website

We then began with analyzing Gilero’s current marketing strategies and evaluating its page performance. Our top marketing professionals researched the keywords to maximize SEO in their manufacturing industry and improve search engine results ranking. We inserted these researched terms across the website content and other key focus areas that search engines evaluate, like Headings and Metatags.

When Gilero came to Idea they wanted a custom manufacturing website that showcased their confidence in providing prospective customers with the innovative manufacturing capabilities they have to offer. Part of Idea’s SEO optimization strategy is creating interactive touch points and effective CTAs. The use of these CTA’s and contact forms encourages users to explore content Gilero wanted to highlight and drive user lead conversion. This help creates more qualified leads and takes the load off of the Gilero Sales team. The optimized content on Gilero’s custom manufacturing website build shortens Gileros’ sales cycle by providing more information in a streamlined and organized way.

The Gilero team sought a custom WordPress website with a backend that was simplified so any edits to their site could be made faster and easier. Our backend development team worked to simplify the site’s backend control. With an updated backend Gilero would be able to manage its custom manufacturing website and make adjustments as needed.

Website Support

Providing Manufacturing Website Support

Our team of experts was able to create a website that functioned as the optimized custom manufacturing website Gilero wanted. With a cutting-edge modern feel that reflected the quality and innovation of their manufacturing capabilities. Now Gilero’s custom manufacturing website showcases the expertise, process, and capabilities they have.

The new site created an optimal direct user journey that was simple to navigate. Site visitors could now easily find the information they were interested in such as the special featured interactive body graph, Gileros capabilities, and their experience. Traffic would also receive a boost as the new site was built to be SEO optimized. With the new website design, more potential leads would be generated due to the expansion and efficiency of the Gilero website.

As part of this custom manufacturing web design project, we worked with the Gilero team to educate them on using the website now that the pages are optimized for easy updates and edits. With the self-service functionality, Gilero will be more firmly in control of its website and when they need assistance or experience issues it now has a team of experts it can rely on for ongoing manufacturing website support and maintenance.

Idea Marketing Group has been designing custom manufacturing websites for over a decade. Some of the websites we’ve gotten our hands on reach millions of users every month. Our proven process for custom manufacturing websites looks into every detail of a build while also keeping in mind how the site will continue to evolve. Our custom web design is always created specifically for your business and is built to rank higher and generate more leads. Our web designers, developers, and content writers turn websites into strategic, customer experiences.

Certified for SEO + Advertising

Idea Marketing Group featured in Manufacturing Outlook Magazine

Featured in Manufacturing Outlook Magazine as a Top 10 Industrial Marketing Services Provider

The Manufacturing Outlook Magazine is a business and technology magazine offering news, views, and insights for senior-level manufacturing industry experts, acquirers, and decision-makers.

“We’re excited to be recognized as a leading marketing agency by a top publication within the manufacturing industry. Our team has helped grow numerous manufacturing brands and businesses.”
– Darren Fox, President

See the Feature Article

Idea Marketing Group

Free Website Redesign Checklist

Are you preparing for an upcoming website redesign? Maybe this is not your first rodeo or this will be your first website project. No matter your experience level, this checklist will help you prepare for your new website.

Website Redesign Planner

Premier Manufacturing Web Design Agency for Your Business Growth

For over a decade, we’ve designed websites for brands reaching millions of users every month. We have a proven process for custom web development looking at every detail of a build while thinking ahead to how it will grow and evolve. You will not find any cookie-cutter templates here. Our web designers, developers, and content writers turn websites into strategic, customer experiences. We help manufacturers thrive online.

Website Strategy

Companies that want to improve or completely redesign their existing website should always start with a well-defined plan. Together, we will create a blueprint to be used for your website build.

  • Define Goal KPIs
  • Uncover Opportunities
  • Identify Solutions
  • Develop a Website Architecture
  • Build a Brand Board
  • Map Out User Journey
  • Perform Competitive Research

Website Content + SEO

We begin with in-depth research and planning before crafting search engine optimized copy for your website. We will simplify your visitor’s decision-making and improve call-to-action conversions.

  • Define Messaging Tone and Feel
  • Establish a Keyphrase SEO Strategy
  • Write Targeted Website Content
  • Identify Call To Action Messaging
  • Create Website Wireframes

CRM Integrations

We’ve worked with a variety of CRM’s as well as different types of use cases for manufacturing web design projects. If there is an API, we have it covered or we can help in creating an API as well as leverage Zapier.

  • Salesforce
  • Hubspot
  • Zoho
  • Pipedrive
  • SugarCRM
  • Microsoft Dynamics

Database Integrations

Simplify operations by connecting databases to populate content directly on your website. We can write scripts to import and handle a wide variety of data types and needs. Manufacturing web design in particular, often have robust product catalogs.

  • Product Catalogs
  • Specification Tables
  • Data Records
  • User Management
  • Cron Jobs for Automated Updates

Custom Built on WordPress

Where all of your marketing channels feed into. With a properly built website, you are reducing the spend needed on other channels resulting in long-term savings and improved opportunities to generate more revenue.

  • Responsive Layouts with UI/UX Best Practices
  • Completely Custom, No Poorly Made Templates
  • Code Optimization for Loading Speed
  • Usability Testing + Browser Compatibility
  • 1 on 1 Website Training

Website Support + Improvement

Websites, browsers, and user behavior is always changing. We provide plans to support website needs with routine maintenance as well as continuously improving websites to beat and stay ahead of the competition.

It was a pleasure working with everyone at Idea, because they are talented individuals who are professional, courteous, and exceptionally nice.

‐ Mirwec - Film Coating Manufacturer
Mirwec Coating Website Testimonial
Idea Marketing Group

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Manufacturing Industry FAQ

What is a manufacturing website?

Websites help manufacturers with much more than just marketing. They can help support the hiring process by providing a platform for the human resources department to promote company values as well as job postings. Especially since hiring is often a challenge for many manufacturing companies. Often times, the website becomes a valuable resource for sales teams to quickly reference product specs, safety data sheets, and other downloadable assets.

We interviewed other marketing experts on: Do you use any special technology for the best manufacturing web design? We also recommend pulling inspiration for other top brands to see how they leverage their websites: Tex Tech, Fairlawn Tool, Markforged, and Plex are great examples for manufacturing web design.

Web Design FAQ

How much will a custom website cost?

We don’t have an exact answer for you, yet. Redesigning a website is a very individual process that varies from business to business. We also know that no one likes surprises when it comes to business. To help, we like to provide an estimate of what projects similar to yours have cost. Additional functionality or feature integrations could increase the range. This is why we start with the first 2 stages to define a detailed scope of work for the build.

  • Website Advisory Plan = $2,250
  • Website Strategy Roadmap = $7,750-$12,750
  • Content, Design, Development = initially estimated per project based on similar, previous builds

For a custom, professionally built website, you should expect to spend a minimum of $35,000 and some manufacturing web design builds can even go over $100,000 due to the size and complexity of the build.

What is the average timeframe to build a website?

Our proven process has been continuously improved over many years of collaboration and best practices requiring each phase to be completed and approved before starting the next. We will schedule bi-weekly calls and ensure we’re on track with the project build.

Typically, the website timeframe from start to finish is about 5-7 months. The following are the stages for a website build:

Website Advisory Plan > Team Strategy Meeting > Define Goal KPIs > Uncover Pain Points > Website Recommendations + Solutions > Competitive SWOT Analysis10 Business Days
Website Strategy > Website Architecture > Target User Persona(s) > User Journeys > Brand Messaging / Voice > Keyphrase SEO Strategy > Define Scope of Work for the Website Build~1 Month
Website Build > Content > User Interface Designs > Frontend Website Development > Backend WordPress Development
> Launch and Final Testing
~3 – 6 Months
Included WordPress Training > One-on-one or group training > WordPress training guide
> Typically plan for 60-90 minutes
After Launch

What drives the price of custom manufacturing web design?

This is a loaded question that requires a bit of a loaded answer. Websites today are complex marketing tools that require a team of specialists:

  • Project Manager
  • Account Strategist
  • Designers
  • Front-end Developers
  • Back-end Developers
  • Content Writers
  • SEO Specialists

Similar to building a home, it first requires a plan to ensure every detail is covered. We like to call it a website roadmap.

We approach every website build in phases. The first phase is a deep interview of your company with pertinent members of your team to answer key questions to help uncover pain points, understand your goals, identify opportunities, as well as analyze the companies you are up against. It is not always big brands like Titan Systems or Marion Body Works, it is companies you know you go up against as well as ones we identify as organic search competitors.

Next, we take the recommendations and knowledge gained during the first phase to craft a well-defined strategy for the custom website build. This includes the website architecture, target user personas, user journeys, brand messaging/voice, and SEO strategy which allows us to more accurately define a scope of work for the remainder of the build following the roadmap.

We will have a detailed plan as to what will be needed to build a website that not only meets your current needs but also provides a system to grow and scale helping to land your next big sales opportunities.

With all of that being said, our custom websites start at $30,000. You will not find any cookie-cutter templates here and all work is done in-house by our full-time employees.

Digital Marketing FAQ

Are you a Web Design Agency or a Marketing Agency?

Short answer, both. We like to refer to ourselves as a Web Agency. Meaning we work exclusively with websites. We work intimately with consumer goods and manufacturing brands to help them build, maintain, and market their websites. We focus on digital marketing, custom web design, website support, and security. All the really cool nerd stuff.

So we are not a full service marketing agency that dabbles in web development but instead, are 100% invested in websites. Then, we have a great network of referral partners that we can recommend for other things like social media, traditional marketing, PR, etc. Just ask.

How much to spend on marketing?

Setting an annual marketing budget can be a challenge and there are many factors to take into consideration. A quick way to generate a rough figure is to base it on the annual revenue of the company. An average percentage for B2B ranges from 6% to 12% of gross revenue as recommended by eMarketer’s Marketing Spending, assuming the sales margins are in the range of 10% to 12%. If we use these rates, below are quick examples of recommended marketing budgets which can include a budget for manufacturing web design..

Marketing Budgets
  • Gross Revenue $2,500,000 x 0.12 = $300,000/year or $25,000/month
  • Gross Revenue $5,000,000 x 0.10 = $500,000/year or $41,650/month
  • Gross Revenue $10,000,000 x 0.08 = $800,000/year or $66,665/month
  • Gross Revenue $25,000,000 x 0.06 = $1,500,000/year or $125,000/month

These are considered conservative numbers, as companies who are in aggressive growth stages will often spend up to 20% of their revenue on marketing as well as B2C, which is typically higher than B2B. Companies that are just starting out will need to set a higher percentage than those that are more established powerhouses like John Deere, Caterpillar, Graco, or CST Tires. Measuring the success of any marketing campaign is critical. Budgets should be spent wisely and spread out to cover various types of advertising.

What is recommended for marketing budget allocation?

Gartner CMO Spend Survey released an in-depth look at marketing budget allocation for 2021, below are the findings. It is important to be aware that marketing spending is impacted by the general nature of the business, competition, consumer behavior, and if best practices have been applied to your manufacturing website.

Owned Media20%Website, Email, Mobile
Paid Digital21%Search Ads, Display Ads
Earned Digital22%SEO, Social Media
Offline Ads10%Publications, Direct Mail
Affiliates9%Partners, Distributors
Events8%Trade Shows

Another quick rule of thumb for marketing budget allocation is the 70-20-10 rule.

  • 70% of your budget is allocated toward marketing strategies you know work well
  • 20% of your budget is allocated toward new strategies aimed at helping you grow
  • 10% of your budget is allocated toward experimental strategies

Do you use any special technology for the best manufacturing web design?

There are several technologies commonly used in the industry that can contribute to creating effective manufacturing web designs. Here are a few examples:

  1. Analytics and Specialty Tracking: Implementing web analytics tools like Google Analytics allows you to gather data on website traffic, user behavior, and conversion rates. This information can help you make informed decisions to optimize your manufacturing website and improve its performance.
  2. WooCommerce can be leveraged for product catalogs even if direct purchasing is not available, quote requests can be used. The cart system is a great option for product sorting, filtering, and scaling.
  3. “Where to Buy” maps from Destini are common with retail manufacturing brands. We’ve integrated the software in many different ways on various websites and can help guide you with the best approach for your consumers.

What are popular CRMs for manufacturing brands?

There are several popular Customer Relationship Management (CRM) systems used by manufacturing brands to manage their customer interactions, sales processes, and marketing activities. Here are a few examples:

  1. Salesforce: Salesforce is one of the most widely used CRM platforms across industries, including manufacturing. It offers a range of features and tools for lead management, opportunity tracking, customer service, and marketing automation. Salesforce can be customized to fit the specific needs of manufacturing companies.
  2. Microsoft Dynamics 365: Microsoft Dynamics 365 is a comprehensive CRM solution that provides functionality for sales, marketing, customer service, and field service. It offers integration with other Microsoft products like Office 365 and Power Platform, making it popular among manufacturing brands that already use Microsoft technologies.
  3. SAP CRM: SAP offers CRM solutions tailored for manufacturing companies. SAP CRM provides capabilities for managing sales processes, customer service, and marketing campaigns. It integrates with other SAP modules, such as supply chain management and enterprise resource planning (ERP).
  4. HubSpot CRM: HubSpot CRM is a user-friendly and popular choice, especially for small and medium-sized manufacturing companies. It offers contact and lead management, email marketing, customer service, and sales automation features. HubSpot CRM also integrates with other HubSpot marketing and sales tools.
  5. Zoho CRM: Zoho CRM is a cloud-based CRM solution that offers a wide range of features, including lead management, contact management, sales forecasting, and workflow automation. It provides scalability and customization options suitable for manufacturing brands of different sizes.

It’s important to note that the choice of CRM depends on the specific requirements, budget, and preferences of a manufacturing brand. Each CRM system has its own strengths and features, so it’s advisable to evaluate them based on your specific needs before making a decision.

Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.