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Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 2 of our blog articles.

The 10 Most Common Misconceptions About SEO (and why SEO is worth it!)

Why Common Misconceptions about SEO Are Costly  SEO is undoubtedly one of the most misunderstood marketing strategies in the industry, given its lengthy process of strategy planning, execution, and traffic generation. Common misconceptions about SEO emerge because it utilizes many website optimization techniques to holistically see traffic growth, which takes time and is contingent on many factors working in alignment. SEO encompasses many moving parts – from content creation and technical adjustments to ongoing strategy tweaking to improve rankings and win over the competition.  It entails an involved process with years of investment that unlike paid ads and social media...

9 Reasons To Use Linkedin Advertising For Your Business in 2022

Today it seems like wherever you go, look, or click there are ads waiting for you. Businesses around the world rely on online ads to help their business succeed. There are many different platforms that your business can choose, but some are better than others. The most important ad networks for b2b sales like manufacturing and CPG companies? Linkedin. Today, we get into the 9 reasons to use Linkedin advertising for your business in 2022. The company Linkedin has come a long way since it began. Linkedin was launched in its co-founder Reid Hoffman’s living room in 2002. It officially...

Idea Marketing Group Recognized by Clutch as a Top 2022 Web Design Company in Illinois

At Idea Marketing Group, we provide comprehensive digital solutions to our clients in their mission to bring their marketing to the next level. Since 2009, we’ve been a trusted delivery partner to growing businesses for a wide range of services tailored to their needs. From search engine marketing strategies to custom web design, we’re here to help you reach your modern business goals. Top Web Designer in Illinois Today, we’re excited to announce that we’ve landed a top spot on Clutch’s list of the top web designers in Illinois this year. According to the B2B platform’s latest research, we’re the...

8 Expert SEO Tips to Improve Your Website in 2022

What does it take to get your business noticed by your target demographic? Individuals, that are most likely to result in a conversion for your business? In today’s online world it can be difficult to find success. One way a business can do that in our digital world is by focusing on Search Engine Optimization or SEO for their business’s website. Keep reading to learn 8 expert SEO tips to improve your website in 2022. https://www.youtube.com/watch?v=6tH4_TtLCZo Best SEO Tips with Expert Digital Marketer Darren Fox Search engines have become a vital part of our lives and the way we do...

22 Best Web Design Terms for a Business to Know

Web design terms have become part of everyday business language. The internet is no longer a distinct sphere. It’s where your customers live and your business engages in digital advertising, selling, scheduling, etc. In this article, we cover the best web design terms for a business to know. Every business — even small brick-and-mortar establishments — needs a strong web presence in order to survive. And while it’s a good idea to let experts handle design and development, knowing web design terms will help you communicate about your website. Web Design by Idea Marketing Group that won a Web Excellence...

Which Paid Advertising Type Is Best For Your Business?

The fastest way to get valuable traffic that’s ready to buy is using paid advertising (ppc ads) on the internet. With a minimum budget of $500, you can have buyers purchasing your products or services within mere hours. You only pay when a prospect clicks on your paid ad that can appear at the top of organic search results on Google, on websites, or on social media feeds. The vast display network of PPC ads ensures that no matter where your customers are on the web, your ads will find them at the right time. This article will help you...

How Long Is a Website’s Lifespan?

Everything and everyone ages faster than we want. That includes your car, your favorite pair of shoes, the article you wrote about social media trends — everything. You can add your website to that list. It’s often the time for a website redesign before you realize it. In this article, we discuss how long is a website’s lifespan, how to extend it, and when to get a redesign. A good rule of thumb is that you should overhaul your website every three years — but that’s a general and imprecise number. How can you decide when to redesign your website?...

Recommended Marketing Software That Can Make Your Business Successful

Is your business struggling to market itself like it used to? Marketing isn’t as simple as it once was. Gone are the days when an effective store sign or billboard was all you needed to stand out and reach your target audience. While these tactics may still be successful, to reach clients today your business will likely need to do more, like invest in marketing software. To compete in today’s digital landscape you’ll need the recommended marketing software that can make your business successful. There is a lot of marketing software available to help your manufacturing business, and it’s important...

Evaluate Your Business Performance Quickly with a SWOT Analysis

Have you wondered if you were missing out on ways to improve your business performance? How do you measure the success, and weakness, of your business? If you want to stay competitive then it’s important that you are consistently looking for ways how to evaluate your business performance. We worked with some digital marketing experts to put together a guide for how to use a SWOT analysis to quickly evaluate your business performance. While each business is unique, there are some fundamental concepts and strategies that you can compare to your current business activities. By evaluating your business performance consistently...

22 Marketing Terms Every Business Should Know in 2022

Marketing, like every industry, continues to evolve and each year brings new methods, software, and terminology to the industry. While it may be impossible to learn every marketing term being used, there are some critical digital marketing terms that every marketer and business should be familiar with. The experts at a leading digital marketing and custom web design agency in Chicago, Idea Marketing Group, have compiled a list of the key digital marketing terms that you need to know for 2022. Learn more about each of these marketing terms, and how you can leverage your knowledge of marketing terms to...

3 Tips on How to Improve Your Manufacturing Website SEO with Backlinks

A part of a strong industrial marketing strategy is SEO optimization and improving the manufacturing website’s backlinks. If you are curious about how to improve your manufacturing website SEO with backlinks you’ve come to the right place. But if you’re not used to SEO marketing speak, you’ve probably never heard of backlinks. And even if you have, you may be confused about what they really are and how they can help you upgrade your manufacturing marketing strategy and help you grow your business organically. Read on to learn about the power of backlinks and how they can help you attract...

5 Reasons Why Blogging is a Profitable Marketing Strategy for Your Business

It is no surprise that business owners are overwhelmed when thinking about marketing these days. They understand the importance of a website, social media, and paid ads, but most are confused about the function of blogging. Although they do understand that blogs help with branding and authority, they may not understand how blogging can help attract organic leads to their website. If you are one of these business owners, don’t fret! This article will spell out all the top 5 reasons why blogging is a profitable marketing strategy for your business that you should start today. Photo by Rawpixel.com from...

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