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Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 2 of our blog articles.

What Causes High Bounce Rates and The Secret to Improve Them

Table of Contents What Are Bounce Rates? Why Are Boounce Rates Important? How Bounce Rates Affect SEO What Bounce Rates Should You Focus On? How to Identify Which Website Pages Have High Bounce Rates How to Compare Page Bounce Rates Using Google Analytics 10 Common Reasons For High Bounce Rates and How to Fix Them How Slow Website Load Speeds Increase Bounce Rates How Poor or Outdated Web Design Affects Bounce Rates How Broken Link Cause Users to Abandon Page Why You Should Avoid Using Links That Don’t Open in New Tabs Not Enough Content or Poor Content Quality Lack...

How to Create a Winning Content Marketing Plan for Your Manufacturing Website

In marketing, it is well-known that Content is King, but why is this so, you may ask? Foremost, content utilizes storytelling in order to create a connection between the writer and the reader, elevating the writer’s position in terms of trust, knowledge, and authority. Secondly, content elucidates what images cannot – it explains and clarifies one’s message and position.  Content is likewise able to showcase the features of your products and services in detail, persuade individuals to make up their minds about your brand, and take action to solidify their relationship with your business.  By understanding the power of content,...

The Best Internal Linking Strategy to Improve Your CPG Website SEO

What Are Internal Links and Why Are They So Important For Your Website? Technically speaking, an internal link is a link on one of your website pages that leads to another of your website pages. By being on one page, it signals to algorithm bots that the page that the internal link leads to is related to the original page. The best internal linking strategy makes it easy to file pages according to categories and importance. It also provides search engine algorithms with “relationship” value. For example, a page that ranks well on search engines and includes internal links to...

8 Reasons Video Content Marketing Greatly Improves Your Business

The growing popularity of video content marketing in blogs and other content continues as more people watch and share videos online and on social media. Brands and web page owners can use video content marketing to get their message across, increase traffic to their website, receive more quality leads, and optimize their conversion rate. Which results in a better return on investment on their advertising budget. Video content marketing has evolved, and digital marketers need to understand the important role it has in their content marketing strategy. To be successful in today’s competitive business place, you need to know how...

5 Tips for Best Food Website Design in Your CPG Business Niche

Table of Contents What Should a Food Website Have? Food Website Ideas That Will Help You Stand Out 5 Tips for Best Food Website Design How to Strategize Your Food Website Content Recipe Website Design Tips If you are a CPG business in the food industry, you must know that having a “delicious” website is paramount. From images to videos, your product is the main draw, and knowing how to present it in the best light is key when designing or redesigning your food website.  The best food website design takes into consideration the layout, messaging, content, and user experience...

6 Reasons Why Experts Use Images in Content Marketing

Table of Contents What is a Content Marketing Strategy? Images in Content Marketing Enhance Content How to Use Images to Build a Connection with Your Target Audience Increase Leads By Adding Images In Content Marketing Help Readers Retain Information With Imagery Content Imagery Can Be Easily Reused Find Free Images to Use in Your Content Marketing Develop Winning Content Marketing Strategies Are you getting the most from your marketing? If you aren’t using images in your content marketing then you might not be. In this blog, we cover the 6 reasons why experts use images in content marketing. Did you know...

CPG Business Website Overhaul: How to Create the Perfect Website for Your Sales Goals

If you are a consumer packaged goods business, you may be asking yourself what makes for an effective CPG website that is worth its return on investment. For one, an effective CPG website differentiates why your products are unique or better than your competitors’, while at the same time showcasing your “why” and “how” that makes consumers more favorably aligned to your brand. Manufacturing web design must likewise display the products offered in a centralized and favorable light, making it easy for customers to understand what they’re buying and giving them an opportunity to find your products easily – be...

6 Essential Tips for Website Design and Layout (from our professional in-house web designers!)

“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” – Leland Dieno When creating a new website, having a plan and creating a site map are key to engagement and conversion success. Think of your website as a roadmap that leads the user closer and closer to the treasure chest or your end goal – which is converting leads to customers! If you don’t know your ideal customer avatar well and...

Industry Secrets on How to Create Unique Content That Ranks on Top and Stands Out From The Competition!

Did you know that according to Contently, 61% of consumers are more likely to purchase goods and services from a business that provides unique content?  Content creators are all the buzz in the online business world, but you don’t have to be a content expert to offer value, knowledge, and memorable insights to your audience! The simple secret to how to create unique content that both search engines and your audience love is to hone in on your unique perspective of the key topics and share points of interest that are rarely shared by your competitors. Do you have a...

How to Create the Best Recipe Page Design for Your CPG Brand

If you own a consumer packaged goods (CPG) brand in today’s world then you understand the importance of making customers choose your products when they are creating their favorite recipe. One of the best ways to do that is to promote quality recipe ideas on your very own CPG website. To do that, you need to understand how to create the best recipe page design for your CPG brand. It’s no secret that with the evolution of the internet and social media that the CPG industry has faced several challenges in the past few decades With these new challenges, there...

Quora vs Reddit: How to Use Quora and Reddit to Create a Winning Business Strategy

People do not buy goods or services. They buy relationships, stories, and magic. – Seth Godin Social media has traditionally been used to grow brand awareness, engagement, and revenue for many businesses. Each channel has a specific key user demographic and methods of audience engagement that is unique to its features and capabilities. Likewise, each offers a way for businesses to stand out and attract their target audience to see what they have to offer through engaging content. So, which platform wins the marketing advantage in the ubiquitous Quora vs Reddit comparison?  Although most businesses are familiar with traditional social...

7 Tips on How to Use Google Trends to Plan Content That Converts!

In the world of content saturation, one key way to stand out is to understand your audience and deliver information that both search engines and your audience love. Writing content for algorithms and human beings is not easy – it entails thorough research of the most desirable topics and Google Trends, as well as competitors to create content that individuals truly care about and reward with interaction, engagement, and shares. Further, it requires time and effort to optimize for SEO and truly deliver content that stands out from the rest. Whew, just talking about it seems intense, but thankfully there...

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