Businesses thrive when supported with key information that helps them understand and implement marketing best practices.
Trust is everything to the consumer, if the consumer doesn’t trust you, chances are they won’t buy from you. You need to establish trust through your website’s credibility, and do it fast in the digital space. Your website design only...
Every form of copywriting has its place in the sales-funnel pyramid – from website copy to blog writing, to email marketing, and ads. The intent is to use each format as a means to nurture leads through education, comparison to...
The purpose of infographics is to showcase a business’s knowledge and grow its leads and conversions by posting its infographics on various content platforms and encouraging them to be shared by users. When branded, they constitute a great way to...
In the same way you use search engines to find information you’re looking for, you can also search images to find content that most relates to your search topic. If your image keyword fits the search intent of users, your...
By understanding your target audience, you can better strategize your marketing plan to speak to the needs of those most needing the solutions that you’d like to offer. Without knowing your ideal customer base, it will be difficult to have...
Among the many websites that make up the internet, there is information on just about every subject. But let’s just say SEO is on your mind today. If you perform a broad search for SEO techniques, hundreds of articles and...
A picture is worth a thousand words, and the type of picture file is worth a three thousand-word blog! Image files today are commonly stored as JPEG vs PNG files. But, how do you know whether you should use a...
Table of Contents What Are Bounce Rates? Why Are Bounce Rates Important? How Bounce Rates Affect SEO What Bounce Rates Should You Focus on For Your Website? 1. Are All High Bounce Rates Bad? 2. How Important is My Home...
In marketing, it is well-known that Content is King, but why is this so, you may ask? Foremost, content utilizes storytelling in order to create a connection between the writer and the reader, elevating the writer’s position in terms of...
The best internal linking strategy makes it easy to file pages according to categories and importance. It also provides search engine algorithms with “relationship” value. For example, a page that ranks well on search engines and includes internal links to...
The growing popularity of video content marketing in blogs and other content continues as more people watch and share videos online and on social media. Brands and web page owners can use video content marketing to get their message across,...
The best food website design takes into consideration the layout, messaging, content, and user experience in order to make your website into a memorable experience for your visitors as well as a marketing tool that can convert leads into customers.
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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