Blog (page 2)

Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 2 of our blog articles.

7 Deadly Sins of Logo Design and How You Can Avoid Them

Your Business Logo is Your Marketplace Identifier Every business needs to have a logo, an easily recognizable identifier that customers come to associate with your products. Unfortunately, as critical as logos are, it’s not so easy to make a great one. A logo can make, or break, the way customers perceive your business. In fact, Finance Online reports that 60% of customers avoid a brand that have odd, attractive, or unappealing logos. We’ve all witnessed it before, a logo that is just, well scary. You know the kind, cluttered, complicated, cliche. Some may say it’s classical, but really it just...

Creating a Custom Website for the Experts in Leadership Solutions, Robinson Resource Group

RRG helps companies make, in their opinion, one of the most important investment decisions; the investment into their leadership team. They work diligently to understand an organization’s goals and weaknesses in order to make recommendations that will strengthen and create new business opportunities for their clients. Their team helps a business begin to write its next chapter.

Starting and Growing a Craft Brewery With Matt Riggs of Riggs Beer Company

In this episode of Pitcher This!, Darren Fox talks with Matt Riggs of Riggs Beer Company to hear his brewery’s story and how they approach their craft. The two talk about a host of topics including sustainability, how to put on a successful tour, and the best marketing strategies for your brewery. They also go through Matt’s own story and how it influenced his brewery. Stay tuned to hear all this and more!

Custom Web Solution for B2B Promotional Company, Show Your Logo

Show Your Logo has created a well established and trusted brand within a 20 billion dollar a year industry. They have accomplished this by providing quality products and customer service. In addition, they offer other services to complement their promotional logo business like free design pro help to improve your logo.

Why You Should Redesign Your Website When Preparing to Sell Your Business

As a business owner, you can choose to sell your business to get a quick inflow of cash or move on to newer prospects. One of the best times to sell your business is when it is profitable. Prospective buyers will be motivated to offer maximum value when your business shows signs of continued growth and profit. You can improve your business valuation through your website, which serves as your digital identity. Below we share why having a website redesign before selling a business helps generate a higher return on the sale.  Give Your Business a New Look One of...

The Best Way to Market Your Alcohol With Leah Keggi of Blue Ridge Spirits & Wine Marketing

Darren Fox sits down with Leah Keggi, the Marketing Director at Blue Ridge Spirits & Wine Marketing, to learn the right way to market your alcoholic beverage. They talk about the fundamental differences between traditional marketing and marketing for premium spirits. They also dive into specific topics such as international campaigns, the best channels for your brand, and the three-tier system. Hear it all on this episode of the Pitcher This! podcast!

Distinguishing Your Craft Brewery With Aaron Keefner of More Brewing Company

In this episode of the Pitcher This! podcast, Darren Fox talks with Aaron Keefner, the Brewery General Manager for More Brewing Company, to hear how they’ve improved their marketing and drink selection. Aaron goes through his journey in marketing and promotion and how he applies what he’s learned to More Brewing. They also touch on supply and demand, social media, and their exclusive Bairal Society. Stay tuned to hear all this and more!

Utilizing Facebook Ads For A Construction Material Supplier

Case Study A post-frame and pole barn material supplier came to us in February 2020, looking for some help with their organic social media marketing, but also assistance with digital advertising. Over the course of our partnership, Idea Marketing Group increased the company’s following on Facebook, LinkedIn, and Instagram by 75% in less than a year. Some highlights from the best-performing ads are below. The Objective Working With More Contractors & Builders in Neighboring States The client specializes in post-frame and pole barn buildings and materials in the Central South and Southwest regions of the United States. They work with...

Creating and Marketing a Better Sports Drink With Mark French of X2 Performance

On this episode, Darren Fox interviews Mark French, CEO of X2 Performance, to find out why the brand is doing so well and the secret to Mark’s success. Together, they go through Mark’s career and how he got into so many different industries. They then discuss X2 Performance, what separates the company from other sports drinks, and how they’ve utilized sponsorships to their advantage. All of this and more on the Pitcher This! podcast.

16 Must Haves for Manufacturing Websites From Leading Marketing Agency CEOs

Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and recommendations to build the best manufacturing website for your company.

Discovering a Better Way to Market Yourself With Nick Packard of NP Connect

Darren Fox invites Nick Packard of NP Connect on to the show to discuss noteworthy marketing and how to get engagement with your brand. Together, they go through Nick’s career and how he developed the skills he has today. They also talk about the success of the “Pass Me a Beer” campaign and how Nick turned golf balls into effective marketing. Hear the rest by listening to this episode of the Pitcher This! podcast.

Read More from Idea Marketing Group

Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.

Give Us a Call (312) 300-6841 Discuss a Project