When we take on a new marketing client, we usually take over their email campaigning. We set them up with a Mailchimp account and import their existing email list. Since we don’t have a lot of history on the existing...
Hold on to your smartphone… Google has announced it will be making a change in their mobile search algorithm. Unlike updates made in the past, they have announced the exact date they intend to change their mobile organic SERP algorithm –...
Why Social Media Is Like an Online Dating Profile for Your B2B Company. When someone tells you that your business needs some social media marketing, you probably snub your nose and think: that’s just for B2C businesses or for big corporate...
We live in a constantly evolving digital age. One where images play a critical role in content and engagement. I challenge you to remember the last time you went a whole day without being influenced by images that appeared on...
Every day we are bombarded with advertising and marketing messages. Some are loud and in your face, and some are more subtle, perhaps even registering on a subconscious level. We are all influenced by this content, even seasoned marketers who...
Yes, speed matters. Search engines use a multitude of factors to determine how to rank search engine results, and one of those factors is website speed. The speed at which someone can view the content on your site factors into...
Table of Contents Taking on a redesign of your website can be overwhelming What do you want your website to do for you? Start With Website Functionality, Not Design Common Features You Might Want/Consider Benchmark Your Competition Analyze Your Current...
I really like the look of my website, but people have a really hard time finding it. Yup, sounds familiar. Let me guess: Your current site is built (or is being built) by your sister’s friend’s cousin You got burned...
You know you need to be on Google’s extended networks. You know you want people who search you to find you via Google. So, what’s most important? Well, we recommend you make sure you are pinned correctly on Google Places...
You know you have to. You’ve dabbled, you’ve posted, maybe even tweeted, but you just aren’t quite sure what to do next or why the heck you are doing it at all. I’m referring, of course, to your attempts at...
1. Consider Function First Before your team gets you bogged down with what color or look they like for the site, focus on function first. Some questions to ask your team before putting out your RFP or bid are: What...
Facebook, Twitter, LinkedIn, Instagram, Pinterest, MySpace, Google Plus+, DeviantArt, LiveJournal, Tagged, Orkut, CafeMom, Ning, Meetup, myLife, and even Ask.fm are all popular social media sites on the web today. Businesses invest valuable time in maintaining and updating their profile on...
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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