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Email Marketing is Alive and Well, Thank You Very Much

As social media platforms like Facebook and Instagram continue to squeeze out organic (non-paid) messages from businesses, finding other avenues to directly reach customers has become more and more important. For the businesses with a dedicated customer base who have...

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What LinkedIn "Reactions" Mean for Users and Businesses

Much like Twitter and Facebook, LinkedIn is copying its competitors’ features by introducing LinkedIn reactions. For users, this means more ways to express themselves when engaging with LinkedIn content. For businesses, it could mean better engagement if they can recognize...

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Does Using Multiple Domains Help with SEO?

There are many factors that affect the SEO of your website and how well it will rank in search engines. Things like meta tags, valuable/relevant content, bounce rate, inbound/outbound links, page views, website usability, and loading speed all have some...

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What is a Hard Refresh?

What is a hard refresh and how do you perform a hard refresh? Here are very simple directions on how to hard refresh your Google Chrome, Firefox, Safari, and Explorer browsers.  Table of Contents Why is a Hard Refresh Needed on...

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User Experience and Your Website

In today’s article, our team of custom web designers discusses the relationship between user experience and your brand’s website. We cover the main aspects of UX design, how the UX design process works and some current examples of great user...

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4 Tips For Posting on Twitter

Table of Contents 1. Add a Visual Element 2. Be Important 3. Engage 4. Utilize Twitter Analytics Whenever you are tweeting, keep these four simple but exceptional tips for posting on Twitter in mind. Enjoy! 1. Add a Visual Element...

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Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.