A Guide on How to Build a Successful Manufacturing Marketing Strategy
As a manufacturer, you must use a manufacturing marketing strategy to convince other businesses to work with you. Business to business (B2B) or manufacturing marketing strategy models are often more complex and have longer sales cycles than business to consumer (B2C) marketing approaches. The internet is an excellent way to reach potential customers. A robust manufacturing marketing strategy to increase your online presence is the best way to reach more businesses in this evolving marketplace through maximizing inbound lead generation. Here is an overview of a few inbound manufacturing marketing strategy options that manufacturers can use.
Optimizing Your Manufacturing Website
Having an optimized website is one of the best manufacturing marketing strategies. It entails using search engine optimization (SEO) to enable potential clients to find your website easily. Manufacturing SEO helps increase quality traffic to your site to convert the leads to sales. This manufacturing marketing strategy can be as simple as editing a few titles or as complex as link building, keyword research, and adding meta titles. At some point, it’s likely beneficial to consider a complete website redesign to significantly improve your business.
How to Run Effective PPC Campaigns for a Manufacturing Business
PPC ads are paid ads that appear across various platforms and devices. They can be images, videos, or even just plain text. Whatever medium is most engaging to your target audience can be leveraged to generate higher conversion on your campaigns.
A great way to improve your manufacturing marketing strategy is investing in pay-per-click (PPC) management for manufacturing. Running PPC ads in addition to your manufacturing SEO marketing helps drive even more traffic to your website and will help you reach your most valuable target audience.
Any kind of PPC ad campaign operates on a bidding system where you compete with rival businesses to place ads under the same keyword or phrase. If your ads win the bid then they get the chance to display to your target audience.
Competition may be stiff depending on the type of keyword you choose and the broadness of its search. Developing your PPC strategy may seem confusing at first, but working with the right partner who understands the complexities of a fine-tuned PPC campaign guarantees a great return on investment. PPC ad management is a key factor in a successful manufacturing marketing strategy.
Which Type of PPC Ads Should I Use for My Manufacturing Business?
There are many options when it comes to choosing a PPC campaign for your manufacturing marketing strategy. However, picking the right type of PPC campaign for manufacturing advertising is important. Choosing the right campaign depends largely on your goals and target audience.
If you are aiming for awareness and brand reach then you should consider running a Linkedin Ads. Linkedin ad campaigns give your brand access to the largest professional network in the world. With expert Linkedin ads management, you can reach the right decision-makers with the right message. Build an audience from members who visit your website and create an additional retargeting campaign to squeeze out even more conversions from those who were most interested in your business.
Resource: 9 Reasons To Use Linkedin Advertising For Your Business
Manufacturing Google Ads Management
If your brand doesn’t think that Linkedin is the right audience for your ads, consider running Google Ads. Google advertising is one of the most successful types of PPC ads for manufacturing due to its wide reach and layers of audience targeting.
We recommend that manufacturing brands leverage Google Search Ads for their campaigns. With these types of Google Ad campaigns, we see the highest engagement from target audiences. By leveraging expert Google Ads management your brand can expect to see a higher Return-on-ad-spend (ROAS).
If you are currently running manufacturing Google Ads, or have run them in the past, and have not seen the results you wanted, don’t worry. There are numerous factors that go into a successful Google Ads campaign and a few wrong decisions can hurt the entire campaign performance. For a Google Ads campaign that yields results, you need to ensure that every level of your Google Ads campaign is optimized, otherwise, you are likely wasting Ad spend.
To take a deep dive and find out whether your Google Ads are optimized, consider a low-cost Google Ads Audit from certified Google Advertising experts.
Get a Low Cost Google Ads Audit
A deep dive to show you what is working, what is not, and what can be done to get you better results.
By running Linkedin Ads, Google Ads, or other PPC campaign options, your manufacturing brand can reach a larger target audience and experience a higher return on your ad spend. It is a critical component of any expert manufacturing marketing strategy.
Using CRM Systems as Part of Your Manufacturing Marketing Strategy
Manufacturing customer relations management (CRM) refers to software you can use to create a catalog of client details. You can also use the organized repository for inventory tracking, order tracking, and quote management. This information can help you identify new sales leads, understand your clients’ tastes, and efficiently close more sales. Predicting future sales growth is possible based on potential leads and streamlining your supply chain with the proper CRM tool.
A comprehensive CRM system that captures your site’s visitor information can be the golden key that unlocks a flood of new lead opportunities. Capturing this potential customer information can allow your team to better understand who is visiting your site and build effective email campaigns to target these individuals. This info can also be a great pool of prospective leads if you have a sales team. Businesses that are digitally savvy can use a variety of tools to accomplish this task, including lead tracking software and form integration. Both can be successful CRM tools to transform your strategy and should be integrated into your manufacturing web design build.
Leveraging Social Media for Your Manufacturing Marketing Strategy
Social media is quite popular among manufacturing marketing strategies. You can use LinkedIn, Facebook, YouTube, and Instagram to reach out to B2B prospects. Having an active social media presence on these different platforms is an excellent way to expand brand awareness. Your satisfied clients can improve your brand’s outreach by sharing your manufacturing services with their loyal following.
Through social media engagements, you can gain helpful client insight into how to improve your manufacturing efforts. Social media allows you to share beneficial information in real time and generate leads from followers. You can quickly create an online buzz by trending on social media platforms. By strategically using hashtags and trending topics, social media can save you from obscurity and put a spotlight on your manufacturing business in a matter of moments.
Written Content as Part of Your SEO Marketing for Manufacturing
Another excellent manufacturing marketing strategy tool is publishing written content. As part of inbound marketing, written educational content helps attract clients to your website. Content marketing connects with prospects across different vital levels of the sales funnel.
At the top of the sales funnel, you need to develop a rapport with visitors that get to your website through smart PPC programs and organic SEO. These prospects may be looking for information on specific products, answers to questions, or fixes to problems they are facing. Building a comprehensive content marketing strategy for your business is essential in order to reach your target audience. You can provide this helpful content through:
- Blog posts
- E-books
- Press Releases
- Industry research
- Factory tour videos
For the middle of the funnel content marketing strategies, you need to display what separates you from your rivals. You can achieve this by availing of comparison guides comprising the pros and cons of different manufacturing approaches. Also, providing industry-focused content helps you showcase the key sectors you work in and the specific top-notch services you can provide. As you get closer to the bottom of the funnel, providing a buyer’s guide help prospects familiarize themselves with how to start working with you.
When dealing with the bottom of the funnel group, you need to develop ways of closing the deal and converting leads into clients. You can achieve it through product videos to supplement the possibly complex written content marketing strategies. Providing specification brochures or sheets helps clients know your exact capabilities and determine if you are the perfect match.
Get More Manufacturing Marketing Strategy Resources
Website optimization, PPC ad management, CRM systems, social media, and written SEO content are excellent manufacturing marketing strategies you can use. Our team has worked with numerous manufacturing companies to build an effective business strategy to drive sales increases and boost brand awareness through our specialized inbound lead marketing strategy.
Through our experts in custom web design and digital marketing strategy, we at Idea Marketing Group can provide helpful resources on manufacturing advertising strategies. Check out our manufacturing marketing strategy resources today.
