Marketing
Best practices and recommendations towards digital marketing.
Best practices and recommendations towards digital marketing.
What does it take to get your business noticed by your target demographic? Individuals, that are most likely to result in a conversion for your business? In today’s online world, it can be difficult to find success. One way a...
Web design terms have become part of everyday business language. The internet is no longer a distinct sphere. It’s where your customers live and your business engages in digital advertising, selling, scheduling, etc. In this article, we cover the best...
The fastest way to get valuable traffic that’s ready to buy is using paid advertising (ppc ads) on the internet. With a minimum budget of $500, you can have buyers purchasing your products or services within mere hours. You only...
Is your business struggling to market itself like it used to? Marketing isn’t as simple as it once was. Gone are the days when an effective store sign or billboard was all you needed to stand out and reach your...
Have you wondered if you were missing out on ways to improve your business performance? How do you measure the success, and weakness, of your business? If you want to stay competitive then it’s important that you are consistently looking...
Marketing, like every industry, continues to evolve and each year brings new methods, software, and terminology to the industry. While it may be impossible to learn every marketing term being used, there are some critical digital marketing terms that every...
It is no surprise that business owners are overwhelmed when thinking about marketing these days. They understand the importance of a website, social media, and paid ads, but most are confused about the function of blogging. Although they do understand...
Creating a website for your manufacturing business is about more than just having an online presence. It’s about getting eyes on your company’s products and services and obtaining returning customers. While it’s important for customers to know and recognize your...
It’s critical for your manufacturing business to evaluate how you’re currently acquiring clients and determine a strategy to increase your inbound leads. As experts in manufacturing marketing strategy and inbound lead generation, we’ve compiled some of the best tips to...
As a manufacturer, you need to use marketing strategies to convince other businesses to work with you. Business to business (B2B) or manufacturing marketing models are often more complex and have longer sales cycles than business to consumer (B2C) marketing...
Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and...
With the increasing demand for user privacy, it has become more difficult to track online users of multiple devices across multiple platforms, sites, and apps. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics platform, assisting marketers with...
Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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