Best practices and recommendations towards digital marketing.
Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.
If you’re about to launch (or relaunch) a new website, then it’s already time to start promoting it. When we say promote, we mean reaching out before, during, and after the launch with specific reasons someone would benefit from when...
Selling online involves more than just your product. Sell your brand! Yes, your customers want to consume your product, but they also want to support your brand. Sell t-shirts, hoodies, beanies, or glassware. Here’s the kicker though–sell it at cost....
Marketing on multiple social platforms is a great idea, but if the content and audience are all wrong, or if the branding isn’t right marketing on that platform is destined for failure. When we meet and consult with our clients,...
As social media platforms like Facebook and Instagram continue to squeeze out organic (non-paid) messages from businesses, finding other avenues to directly reach customers has become more and more important. For the businesses with a dedicated customer base who have...
Much like Twitter and Facebook, LinkedIn is copying its competitors’ features by introducing LinkedIn reactions. For users, this means more ways to express themselves when engaging with LinkedIn content. For businesses, it could mean better engagement if they can recognize...
To blog or not to blog, that is the question. The short answer is – to blog, for sure! Did you know that 77% of internet users read blogs? Or, that people read an average of 10 blog posts per...
Anyone who has managed an email campaign knows that resending your campaigns to users who did not open the first time is a crucial step to capturing more clicks and generating more engagement. Many users open an email campaign on...
Table of Contents 1. Add a Visual Element 2. Be Important 3. Engage 4. Utilize Twitter Analytics Whenever you are tweeting, keep these four simple but exceptional tips for posting on Twitter in mind. Enjoy! 1. Add a Visual Element...
When we take on a new marketing client, we usually take over their email campaigning. We set them up with a Mailchimp account and import their existing email list. Since we don’t have a lot of history on the existing...
Why Social Media Is Like an Online Dating Profile for Your B2B Company. When someone tells you that your business needs some social media marketing, you probably snub your nose and think: that’s just for B2C businesses or for big corporate...
Every day we are bombarded with advertising and marketing messages. Some are loud and in your face, and some are more subtle, perhaps even registering on a subconscious level. We are all influenced by this content, even seasoned marketers who...
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