Using Video to Tell Your Business' Story

Ian Garlic, VideoCaseStory.com

Ian Garlic is the Founder of Video Case Story, the ultimate resource for using video in your business storytelling. Ian has built a career in multiple forms of media, including his online video marketing consultancy. He has worked with service-based clients, from lawyers to SaaS companies, to blend SEO with storytelling and engage new customers. 

He is also the CEO of authenticWEB, which works specifically with smaller businesses. He hosts The Garlic Marketing Show podcast, runs a blog, and speaks at events to help businesses gain more leads, better clients, and higher sales.

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Podcast highlights with Ian Garlic of Video Case Story

  • Ian Garlic explains how using video helps businesses tell their unique story
  • The cost of using video and why it can be a great investment
  • Retargeting your audience to find new customers
  • What’s the optimal length of a video for different platforms?
  • Why consistency is incredibly important for traction

In this episode…

For digital marketing, it’s important to stay up-to-date with current trends and technology. While you don’t have to be the most innovative business, the expectations for online companies are quickly changing. Customers want to learn about your brand in the easiest, most direct format possible. And few formats are better for this than video.

Ian Garlic has built his career around using video to help businesses reach new audiences. It’s not only a marketing tool, but a way to tell your brand’s story and succinctly communicate what makes you different. Ian has honed this approach and has seen it work well for his clients. He brings SEO know-how, marketing expertise, and years of video production to the table. So how can he help you?

In this episode of the Pitcher This! Podcast, Darren Fox has a conversation with Ian Garlic, the Founder of VideoCaseStory.com and CEO of authenticWEB, to discuss using video and how it can be leveraged to tell your company’s story. They go through the potential video has to boost your business, how to use it well, and the logistics behind your video’s successful execution. They also talk about retargeting your audience and getting traction through consistency. Stay tuned to hear all of this and much more!


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About the Pitcher This! Podcast

Brewing up stories + business advice with leading manufacturers and CPG brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in CPG. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

Pitcher This! Podcast