Sipwell Wine PitcherThis Podcast Interview

Hilary Cocalis, Sipwell Wine Co.

Hilary Cocalis is the Founder and Chief Go Getter at Sipwell Wine Co., a premium California canned wine brand. She’s also the Principal at HilCo Brand Consulting and a Strategy Consultant at BEXBRANDS. With over a decade working with beverage brands, Hilary knows what goes into making a great company and a delicious drink. 

Before founding her own business, Hilary served as the Vice President of Marketing at Ballast Point Brewing Co. During her time there, she helped grow the brand to a $1 billion acquisition by Constellation Brands. She also has experience in digital media, design direction, and product development in addition to her background in marketing.

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Podcast highlights With Hilary Cocalis of Sipwell Wine Co.

  • Hilary Cocalis shares her journey from working for a brewery to starting her wine brand
  • The challenges of founding a business and resources that can help
  • How Hilary chose the different wines for her brand
  • Overcoming the difficulties of distribution and sales
  • Hilary discusses successful strategies and tactics for marketing a wine brand
  • The greatest win that Hilary has had with her company

In this episode…

Marketing is an essential component for beverage brands. We all know that the presentation and branding of your product are essential for success. But, did you know that distribution can be just as important? After all, before anyone can try your drink, it has to be available to them first. If anyone knows the importance of both, it’s Hilary Cocalis.

Hilary has spent much of her career in the beverage industry as a marketer. During her time at Ballast Point Brewing Co., she helped the company grow into a national brand and a $1 billion acquisition. Now she’s brought all of that experience towards her own brand, Sipwell Wine Co. Today, she’s here to offer some of those same principles to you.

Darren Fox sits down with Hilary Cocalis, the Founder of Sipwell Wine Co., to talk about distribution and marketing for her canned wine brand. The two go over her story and how she’s overcome the obstacles of starting her own beverage company. They also go into detail about the selection process for different types of wine and how she went in a different direction for carbonation. Hear the rest by checking out this episode of the Pitcher This! podcast.


Sponsor for this episode…

Idea Marketing Group is a Chicago web design company developing the best custom websites locally. As a marketing agency known for web design and development, we’ve helped businesses in Chicago and the surrounding suburbs to build custom websites that generate more awareness, more leads, and better results.


Resources mentioned in the podcast:


About the Pitcher This! Podcast

Brewing up stories + business advice with leading manufacturers and cpg brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

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