CC and Reed DesRosiers, Troop Beverage Co.

CC DesRosiers

CC and Reed DesRosiers are a married couple, amateur bartenders, and the Co-founders of Troop Beverage Co. Troop specializes in creating ready-to-drink cocktails made with quality ingredients and craft spirits.

Reed DesRosiers

As the CEO of Troop, CC is in charge of the company’s daily operations. Her background is in consultation and she has worked for noteworthy companies such as IBM and Ignyte Group. Reed, on the other hand, is the Senior Manager of Product Management at Autodesk in addition to his work at Troop. He has also served as a math teacher, a data analyst, and a research fellow.

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Podcast highlights with CC and Reed DesRosiers of Troop Beverage Co.

  • CC and Reed DesRosiers talk about founding Troop Beverage Co. as a married couple 
  • How CC and Reed chose the cocktail selection for their brand
  • The differences between the Texas and California markets
  • CC and Reed describe the most memorable moments of their business journey
  • Troop’s approach to marketing their drinks
  • Overcoming the challenges of the COVID-19 pandemic in the beverage industry
  • How to turn your consumers into brand ambassadors

In this episode…

Cocktails are the drink of choice for many people, but they’re not always convenient. Beer and wine are both portable and affordable, making them easy to take with you anywhere. But what if you could have a cocktail that fills that same niche?

Troop Beverages Co. is at the forefront of delicious and convenient cocktails. They make all of their spirits with real ingredients, capturing the same great taste in a can. The company also has a unique story, started by husband and wife duo CC and Reed DesRosiers. They are steadily achieving their mission of making drinking more fun and invite you along to learn about their journey.

Darren Fox hosts CC and Reed DesRosiers, the Co-founders of Troop Beverage Co., to talk about what makes their ready-to-drink cocktails special. They discuss their creative marketing, how they chose their flavors and the unique challenges of running a company as a married couple. The two also reveal how they built their loyal following and share the key to turning customers into brand ambassadors. Check out this episode of the Pitcher This! podcast to hear it all for yourself.


Sponsor for this episode…

Idea Marketing Group is a Chicago web design company developing the best custom websites locally. As a marketing agency known for web design and development, we’ve helped businesses in Chicago and the surrounding suburbs to build custom websites that generate more awareness, more leads, and better results.


Resources mentioned in the podcast:


About the Pitcher This! Podcast

Brewing up stories + business advice with leading manufacturers and cpg brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

Pitcher This! Podcast