If you spend any amount of time on Facebook, chances are you’ve watched at least part of a Facebook Live video. In fact, two billion people have watched at least one broadcast since 2015. So, that means your customers are also watching.

Facebook gives newsfeed priority to content that keeps users on the platform longer. And, according to Forbes magazine, “Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” So, it makes sense for businesses to consider live video.

However, like any channel, if you’re going to broadcast via Facebook Live, you should do it the right way. Here’s what that looks like.