Are manufacturers set in their ways? In many instances, yes, including not understanding and applying the most relevant manufacturer marketing techniques that could help them grow their sales online. That is why we want to assess the most common mistakes...
As technology expands into every area of our lives, data privacy has become a significant concern, especially for growing businesses seeking to establish an online presence. Most likely, manufacturers like yours are seeking ways to strike a better balance between...
Industrial websites serve a specific niche of customers, so flashy aesthetics and the trendy “it factor” will not cut it with this audience. Instead, engineers and buyers look for function and credibility. That’s where industrial website design comes in. If...
Given that rapid technological innovation is overwhelming our ability to keep up with the latest marketing trends, the way manufacturers attract leads and operate is changing rapidly. Traditional manufacturing websites that are built without the user in mind no longer...
If you’re new to consumer packaged goods (CPG) brand marketing and aren’t sure about the difference between a landing page and a website, know that it’s a very common question we get from our clients. Essentially, the difference lies in...
Modern CPG brands share two important traits: they are customer-driven and digital-first. They prioritize clean design, strong storytelling, and creative messaging to succeed in a saturated market that is constantly looking for innovative ways to grab customer attention and hold...
Digital marketing is a necessary component of the advertising strategy for any industry—even those that aren’t B2C—because it affects brand visibility, provides opportunities to reach targeted audiences, and is more cost-effective than traditional advertising methods, like print and radio. Marketing...
Few industries are as crowded as Consumer Packaged Goods, with brands competing against not just other newcomers but established brands and private-label products. When margins are tight, it is a significant challenge for brands to take up digital market share...
Consumer packaged goods (CPG) marketing is unique, with a diverse customer base that purchases online through websites, social media, and in person from retailers. Navigating and understanding the customer’s journey is challenging for even the most seasoned marketers because the...
The consumer packaged goods (CPG) market is complex and can be challenging because there is often high competition and multiple brands selling similar products, multiple channels to reach customers, lack of control over the retail environment the product is sold...
If you’re a manufacturer with a monolingual website, you’re turning away business without even realizing it. Here’s why: 40% of consumers won’t buy from a site that isn’t in their native language. Even more surprising, 56% of online shoppers say...
Most enterprise web applications were built without usability in mind. Many of them started as back-office tools that grew into massive, unwieldy systems over time. Employees are stuck with slow interfaces, confusing navigation, and frustrating workflows that make their jobs...
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