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Manufacturing Marketing + Web Design

For over a decade, we’ve helped manufacturers build custom websites paired with effective marketing strategies. We invest the time to learn your story, your challenges, and your goals.

Web Development   Website Marketing

Our Proven Process

The Best Manufacturing Websites Start With Strategy

Website Advisory Plan

Companies that want to improve or completely redesign their existing website should always start with a well-defined plan.

  • Team Strategy Meeting
  • Define Goal KPIs
  • Uncover Pain Points
  • Website Recommendations + Enhancements
  • Competitive SWOT Analysis
Manufacturing strategy image

Branding + Content Strategy

Next, we take the recommendations and knowledge gained during the previous stage to craft a well defined strategy for the custom website build.

  • Website Architecture
  • Target User Persona(s)
  • User Journeys
  • Brand Messaging/Voice
  • Keyphrase SEO Strategy
  • Define Scope of Work for the Website Build
process blueprint

Custom Website Build

Where all of your marketing channels feed into. With a properly built website, you are reducing the spend needed on other channels resulting in long-term savings and improved opportunities to generate more revenue.

  • Design Style Guide
  • Content Collection + Editing
  • Search Engine Optimization
  • Responsive User Interface Designs
  • Custom Built on WordPress
  • Code Optimization for Loading Speed
  • Usability Testing + Browser Compatibility
  • Website Training
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Continuous Improvement

Websites are the foundation of all marketing efforts. We’re quick to respond to requests, we make recommendations and continuously improve your website. Whether it be ongoing search engine optimization, ADA compliance, or user experience enhancements.

  • Website Support
  • Search Engine Optimization (SEO)
  • Monthly Website Marketing
  • Paid Advertising (Google, Facebook, LinkedIn)
  • Retargeting (When ads follow the visitor)
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Manufacturing testimonials bkgd

“It was a pleasure working with everyone at Idea, because they are talented individuals who are professional, courteous and exceptionally nice.”

Hiroko Mori, Director of Sales & Marketing, MIRWEC Coating

We Cover Every Detail of Web Development

Your website is the one place where all of your marketing channels feed into. We look at every detail to ensure the website is a solid marketing foundation. Some of the most common features include:


Online RFQ’s

For your website to produce the qualified leads your marketing and sales staff can convert into sales, it has to work seamlessly with your existing CRM. Over the past decade, we’ve successfully integrated all of the top CRM platforms for our clients.


E-Commerce + Product Catalogs

Whether or not your company offers e-commerce, you should take advantage of the opportunity to show website visitors the products in your catalog. An interactive and comprehensive product catalog can provide potential customers with detailed specifications, prices, dimensions, and customizable features.


Locator Maps (Distributors)

When products are sold throughout the country or around the world, a locator map can help potential customers find distributors who carry a well-stocked inventory and have the product knowledge necessary to help answer any questions.

mirwec mobile 2022


SEO

We make sure our clients get discovered, whether their customers are researching or ready to buy. We integrate several marketing channels throughout the year, as well as ongoing website SEO, and online advertising to reach the largest target audience possible.


MSDS Libraries

We can track IP addresses and limit competitors from searching your site by requiring a unique email address for each visitor. This way, your data stays out of the wrong hands.


Employment Recruiting

Leverage the website as a tool to assist your HR team by creating a careers section highlighting the company values, benefits, and listings of all job openings which can include an online form to accept resumes, examples, or more.

Manufacturing Marketing Strategy + Monthly Services

Today, it is harder than ever for businesses to stand out online. Our team holds multiple certifications and is constantly learning to make sure your brand has every competitive edge. That dedication leads to greater brand awareness, better leads and more revenue for your business.

“A website is never done.”

Websites are only part of a successful digital marketing strategy. A mixture of digital marketing services we provide can help your manufacturing business compete online.

Ongoing SEO

Regular updates to content and enhancements to the back-end code is needed to keep a website performing at its best.

Content Marketing

Consistently publish search engine optimized website content that helps your customers make better buying decisions.

Website Retargeting

As much as 85% of the people who visit your website leave without taking action. Let that be the beginning of their experience, not the end.

Pay Per Click Advertising

Get your buyers’ attention when they’re searching for your products or services. PPC is the fastest way to rank on Google’s first page and capture buying intent.

Events

Tradeshows and conferences will remain a part of marketing strategies but it is critical that digital tactics take precedence over the old, event only approach which is commonly used in manufacturing.

Email

Keeping past customers informed with monthly or quarterly newsletters keep your brand top of mind. Prospects that have yet to convert, can be segmented to provide additional resources to help get them over that hurdle.

Website Lead Tracking

Reveal website visitors using a reverse IP lookup to see names of companies that are visiting your website but never submitting any forms.

Social Media

Paid advertisements on social channels can help move people from awareness to action, it is a multi-channel pay-to-play game. We offer monthly marketing plans to help with social advertising.

PR

Press releases not only help get the word out a newsworthy topic but they also create a valuable backlink for search engines.

SEO + Content Marketing Plans for Manufacturers

Organic SEO and content marketing remains one of the most effective methods to help B2B manufacturers improve their online awareness while aiding in lead generation for their specific product or service. To help, we provide monthly marketing plans covering these core tactics done by our team of highly trained experts. Each plan starts with SEO strategy and planning stage before execution, ensuring every action gets your business closer to your goals.

This is where we dive into your brand, get to know your personality, see how you are positioned in the market, and identify KPI’s. We will perform keyword and competitor analysis to structure your SEO + content marketing campaign for success.

  • Perform SEO keyword & competitor analysis
  • Perform a thorough SEO audit to review and collect top opportunities
  • Audit sales funnel & customer journey
  • Develop key phrase strategy
  • Establish the start of your content calendar

Vital SEO Plan

as low as $3,250/month

starting with 4-6 primary key phrases
up to 3 per quarter content pieces
3 uniquely written promotional posts ready to share for social media
key phrases monitoring and SEO refinement to improve rankings
strategy & consulting through monthly status updates & automated reports

Growth SEO Plan

contact us for pricing

starting with 10-15 primary key phrases
up to 5 per quarter content pieces
10 uniquely written promotional posts ready to share for social media
email marketing 1 per quarter
key phrases monitoring and SEO refinement to improve rankings
strategy & consulting through monthly status updates & automated reports

Platinum SEO Plan

contact us for pricing

starting with 20-30 primary key phrases
up to 8 per quarter content pieces
16 uniquely written promotional posts ready to share for social media
email marketing bi-monthly
website speed audit & optimization every quarter
key phrases monitoring and SEO refinement to improve rankings
strategy & consulting through monthly status updates & automated reports