Using an Integrated Web Strategy That Targeted SEO
In addition to the custom web design, our team also worked to improve the SEO of the APM website. We started by researching the keywords and phrases that were relevant to their industry. Using professional SEO tools we identified several keywords that would be valuable to the client. By trying keyword variation we also uncovered several golden SEO opportunities.
Once a list of keywords had been created we implemented these terms across website content and page headers. By including these keywords in the content it will get recognized by the search engine crawlers and identified as valuable content. Over time this improves the ranking for these phrases. Different pages focused on different keywords to ensure that APM would have several opportunities for higher rankings in the search results.
We also handled the technical SEO for the client, ensuring that keywords were used correctly in the website backend. This included meta titles and descriptions, alt tags, and permalinks. With these technical aspects done correctly, it would help further build their SEO strength and support their integrated web strategy.
Using Content Marketing To Build Their SEO Strategy Further
After improving the general website’s SEO, we also implemented a monthly content marketing strategy for our client. A content marketing strategy involves creating SEO-focused content to help build ranking around specific keywords.
This type of content included specific location pages to drive traffic in business areas, case studies to showcase APM capabilities and build trust, and SEO blog content.
The location pages served to drive more traffic in the local areas for APM. Users in these areas would be more likely to reach the location pages we built and then choose APM as their asbestos service provider.
The case studies helped potential customers understand how APM handles their projects and showed them what to expect. Throughout the content, we focused on specific keywords to help drive up the ranking.
SEO blog content is also very important to our SEO strategy. We use these blogs to build content around a few keywords and phrases. This content will link to each other, and other important pages to help drive action, while also building authority on the subject.
Our blog content would target phrases like “Asbestos Flooring”, or “Chicago Abatement Services” to bring in more search traffic. These blogs generate traffic and also build trust among the target audience. Over time they result in our client ranking high for numerous important keywords. This is why our SEO strategy is so important to a successful integrated web strategy!