Converting website visitors to leads to customers

On average, more than 90% of your website traffic leaves without taking action. This means that your website visitors are curious about your company, products, or services but never take the next step to keep in touch. In these circumstances, you can no longer market to them because you don’t know who they are or what they need.

This is precisely why you need a digital marketing strategy that addresses capturing website lead data before visitors leave your website. This will ensure that you can market to them even once they leave. There are several methods you can implement to convert curious prospects into customers – from website leads capture software to lead magnet marketing and more.

How can you increase your website leads and conversions?

Converting website leads into customers takes having a proactive marketing strategy in place that nurtures leads at all stages of the sales funnel. This means investing in SEO-optimized sales copy, lead magnets that capture e-mails and tracking script software that analyzes website traffic.

At Idea, we understand the ins and outs of converting website leads into customers. We analyze your website to truly understand how visitors interact with your brand, services, or products and create a customized action plan to increase your website leads and sales. Essentially, we look for ways to lower visitors’ defenses against taking action and optimize your website for better user experience and sales conversions.

Start Revealing Your Website’s Visitors

To gain valuable insights about your visitors, we can embed a tracking script from Leadfeeder into the back end of your website that records every business IP address of your visitors, tracks the pages they view, logs how long they spend on each page, and matches their activity to their company name, location, and industry. This method is leveraged by both sales and marketing to better understand customer behavior.

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Where should your website focus efforts to increase its conversion rate?

Given that effective marketing is holistic and each industry and business niche has different needs when it comes to marketing and sales, using customized and diverse marketing strategies is key to increasing conversion rates. From targeted content and calls to action to technical optimizations and video, increasing conversion rates is equally science and art.

Our website optimization services

To make it easy on you, we offer monthly marketing plans focused on SEO and content marketing including email campaigns, website speed, and on-going search engine optimization.

Website Content Strategy

We begin with in-depth research and planning before crafting search engine optimized copy for your website. We will simplify your visitor’s decision-making and improve call-to-action conversions.

Define Messaging Tone and Feel
Keyphrase SEO Strategy
Identify Call To Action Messaging
On-Going Content Creation

Website Traffic + Lead Generation

A holistic approach to building your online presence that will enable you to attract, nurture, and convert your ideal audience to long-term customers.

Search Engine Optimization
Pay-Per-Click Advertising
Social Media Advertising
Website Retargeting
Email Marketing

CRM Integrations

We’ve worked with a variety of CRMs as well as different types of use cases. If there is an API, we have it covered or set help in creating an API as well as leverage Zapier.

Salesforce
Hubspot
Zoho
Pipedrive
SugarCRM

Website Support + Improvement

Websites, browsers, and user behavior is always changing. We provide plans to support website needs with routine maintenance as well as continuously improving websites to beat and stay ahead of the competition.

Heat Mapping & Analytics
UI/UX Design
Maintenance & Security
ADA Compliance & Monitoring
Website Design & Development

What is the ideal marketing budget allocation?

Gartner CMO Spend Survey released an in-depth look at marketing budget allocation for 2021, below are the findings. It is important to be aware that marketing spend is impacted by the general nature of the business, competition, and consumer behavior.

Owned Media	20%	Website, Email, Mobile
Paid Digital	21%	Search Ads, Display Ads
Earned Digital	22%	SEO, Social Media
Offline Ads	10%	Publications, Direct Mail
Affiliates	9%	Partners, Distributors
Events	8%	Trade Shows

Another quick rule of thumb is the 70-20-10 marketing budget approach.

70% towards marketing strategies you know work well
20% towards new strategies aimed at helping you grow
10% towards experimental strategies

Uncover more website leads

Looking to increase targeted website leads that will help your business grow?

Let’s Talk

Idea Marketing has been our company’s website host for many years, and we are very pleased with their services.

‐ The Patio

We appreciated the easy access we had to the owner as well as their knowledgeable and professional team.

‐ Weldstar

They truly want to dig deep into the soul of your business and know about your values and what’s important.

‐ Show Your Logo

Our Chicago restaurant group needed a complete website overhaul to match the new direction of our company.

‐ Phil Stefani Signature Restaurants

Free Marketing ROI Assessment

If you’re struggling to generate digital marketing ROI, our quick survey will show where you can make impactful changes. Understanding why your marketing isn’t working is the first step to fixing it.

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Founded in 2009. Idea Marketing Group is a digital marketing agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites.

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