Converting website visitors to leads to customers
On average, more than 90% of your website traffic leaves without taking action. This means that your website visitors are curious about your company, products, or services but never take the next step to keep in touch. In these circumstances, you can no longer market to them because you don’t know who they are or what they need.
This is precisely why you need a digital marketing strategy that addresses capturing website lead data before visitors leave your website. This will ensure that you can market to them even once they leave. There are several methods you can implement to convert curious prospects into customers – from website leads capture software to lead magnet marketing and more.