Some of the most common strategies used to retarget website visitors include pixel-based retargeting, list-based retargeting from your email list, and upselling to current customers.
All of these strategies involve gathering vital data to understand user and customer behavior. For example, when it comes to pixel retargeting, browser cookies from visitors are gathered from website and social media channels, which are then used to target visitors with ads – irrespective if they are interacting with the brand at that time.
With list-based retargeting, a business’s email list is used to create a retargeting email campaign to convert leads into customers. And lastly, an effective strategy used by many businesses is to upsell to existing customers. This can be done by creating pop-up promotions during shopping check-outs, generating e-mail campaigns that promote new products, and offering special discounts.