Get More Online Donations and Improve Organizational Awareness

Unlike many web design agencies, Idea Marketing Group has decades of experience working with nonprofit organizations. That experience matters when you’re looking for a knowledgeable nonprofit website design and marketing partner who understands your unique challenges and opportunities for growth.

Why is custom non-profit web design the best choice?

Brands should look at their websites as the foundation for all online marketing campaigns. It is where all your marketing channels feed into. With a properly built website, you will reduce the spending needed on other channels, which will result in long-term savings and improved opportunities to generate more revenue through investment in nonprofit website development. The 5 most important reasons to consider custom web design are:

  • Built for your needs and operations
  • Easy and fast to update
  • Long-term marketing savings
  • Better conversion rates and opportunities
    Faster loading speeds for engagement

What is included in the web development process?

We cover every detail of web design and will guide you through the entire process. Our goal is to minimize your time needed and we’ll be the one to drive the project milestones and take on all of the heavy lifting. We invest the time to learn your story, your challenges, and your goals through team meetings and regular check-ins to talk through questions and maintain vision alignment. These are the main phases of each website development project:

  • Website Roadmap – a long-term plan for the build today and for the future
  • SEO Strategy – what to focus on and where
  • Content – we’ll help write and edit
  • UI/UX – responsive, mobile-friendly designed layouts
  • Website Development – custom on WordPress including APIs & Databases
Website Marketing  Advertising

How do we measure ROI on nonprofit web design projects?

We know that well-built websites are an investment for nonprofit organizations. An investment that can make or break a organization’s market budget and impact the overall revenue. We don’t cut any corners and look at every detail. It is critical to establish KPIs at the very beginning of your project to be a guiding point for the build.

We enjoy partnering with nonprofits, as the work is rewarding for our creative team members just as much as it is for nonprofit organizations, which makes a big difference in the website outcomes. Our personalized boutique agency approach offers a truly pleasant experience by holding individualized sessions with your team, providing customized advice and support, and going that extra mile to hone in on the small details to make your brand stand out.

By utilizing our unique science of nonprofit website design, we can help keep your stakeholders happy, improve the volume of donations on your nonprofit website, and increase the overall awareness of your organization.

Nonprofit Website Design

Leads

What is the monthly average of inbound leads? Which page did they originate from? Can geographic patterns be identified? Are there common pain points that can be leveraged for website content?

Search Rankings

Is the website built in a way to maximize your search engine marketing efforts? Do you have SEO-focused landing pages?

Page Load Speed

How long does it take for a page to load? Do you know what your averages are? What elements are slowing down the website?

Device Use

What percentage of visitors are using mobile devices? Is the website built to engage your users on the devices they use most?

Engagement

What is the average time spent on pages? What are the average page views per visit?

Objective

A Non-Profit Website Design that Wasn’t Driving Social Action

BPI Chicago reached out to a local Chicago web design company, Idea, to create a nonprofit web design for the WordPress Content Management System. BPI was looking for a new website that would help inform people who are concerned with public interest law.

The new custom web design needed to feature clear, easy navigation that highlighted critical information. Users needed to be encouraged to get involved or take action in the form of donations. The previous website was not driving the kind of results that our clients needed to help initiate serious social reforms.

BPI Chicago also needed a website that was easy to manage and update as needed. On the social justice front, things can change rapidly and the BPI Chicago team needed to be able to adjust their website and promote new information quickly. Their current nonprofit web design did not provide the mobility that BPI Chicago wanted as a forerunner in social equity causes.

Website load speeds across different platforms were also a major priority for BPI. Social justice causes tend to attract a younger demographic, which means that those users would likely be accessing BPI’s information through a mobile device. Therefore, the website needed to be optimized for mobile devices, and load quickly.

Another major pain point for BPI Chicago was its current search engine ranking. If their website was not ranking for their targeted keywords, they were missing out on donations, volunteers, and awareness for their organization. They needed a website that would rank higher in the search results. A lack of SEO strategy was hurting the success of their current non-profit web design.

Solution

Driving Social Change with an Integrated Web Strategy

Idea’s experts in non-profit web design approached this project with an integrated web strategy focus. Our Chicago web design team would address the issues facing BPI by proposing a new website that would support its mission. The new website would address the current issues BPI Chicago was facing and give their team greater control over their content and messaging.

Our team would also help remedy their technical and non-technical SEO so the new custom WordPress website would reach a larger audience through better search result ranking. Combined with the new website these adjustments would drive much higher traffic levels to their website and reach their desired target audience.

Custom Web Design

Implementing an Integrated Web Strategy with Top Non-Profit Web Design

This custom WordPress website would reflect the passion of their organization while presenting a professional look by leveraging modern web design themes. In addition to better reflecting their organization, their new website featured an improved UI/UX design that helped visitors find the info relevant to them. The improved organization and navigation of the website build trust with their target audience and generate better conversion rates. Trust is an extremely important factor for non-profit web design.

We built the website with the BPI team in mind, making sure that the website was easy to manage and update as needed without bogging down the website’s functionality. The BPI team could easily manage the new website without fear of breaking or slowing down the website.

The new BPI custom web design also benefits from much faster load speeds, which would also reduce bounce and increase engagement. Each page loads quickly whether the user is on a mobile or desktop device.

Our experts in non-profit web design also ensured that mobile optimization was a priority, meaning users would have the same high-quality website experience across various devices.

SEO

Optimizing SEO as Part of Our Integrated Web Strategy

While our custom web design team worked on updating the website to perform more efficiently and provide a better user experience; our team of SEO experts got to work making sure that it would rank well in search engine results. SEO improvements are a key element of a successful integrated web strategy.

We spent time completing research and analysis to find the best keyword opportunities for BPI Chicago to rank. Once we’d identified the ideal keyword list we implemented these across the website to help their pages start ranking as part of our comprehensive SEO strategy.

Throughout the new website copy, we’ve included the careful use of numerous SEO phrases that help improve BPI’s search engine rankings. These phrases help draw more traffic to the website and increase BPI’s reach.

We also made sure to improve the technical SEO of BPI’s website. This means including the right keyphrases in various title tags and descriptions, headers, and of course alt tags. Each of these attributes plays a big role in the overall integrated web strategy.

By covering all of these various areas of technical SEO the website’s overall SEO score greatly improved. The new BPI Chicago website has a score of 100 in SEO and Best Practices on Google Page Insights. With a custom web design and a top SEO strategy, BPI’s website had become a true asset to the organization.

Website Design Award

Bringing Home a Prestigious Award for Our Non-Profit Custom Web Design

After our work on BPI’s custom web design the website was entered in a prestigious web design competition that features thousands of entries from more than 60 countries, the annual Web Excellence Awards. The non-profit web design category featured numerous unique social justice and non-profit websites competing for the top award. A panel of website and activist experts consulted to determine the activism category winner, our very own non-profit web design entry, BPI Chicago.

Our custom web design work for our client won a Web Excellence award and was featured on the competition’s website for one full year. This created valuable backlinks and brought even more attention to the BPI cause.

Certified for SEO + Advertising

Idea Marketing Group

Free Website Redesign Checklist

Are you preparing for an upcoming website redesign? Maybe this is not your first rodeo or this will be your first website project. No matter your experience level, this checklist will help you prepare for your new website.

Website Redesign Planner

Nonprofit Website Design Services

All our nonprofit web design services are customizable according to your unique needs. We will ensure that we learn all about your organization and needs before proceeding with a solid action plan that will meet your financial goals and growth objectives.

Integrate your existing database

For your website to produce the qualified leads your fundraising and development staff can convert into donations, it has to work seamlessly with your existing CRM. Over the past decade, we’ve successfully integrated all of the top donor/volunteer platforms, including Network for Good and Blackbaud.

Streamline online donations

When people are inspired to support your nonprofit organization’s mission, we want their user experience to be as seamless as possible. We make sure each page includes compelling calls to action and easy-to-navigate access to donation pages. Build support for short-term or long-term needs across your entire site.

Retain control of your site updates

We build it. You own it. Our goal is to build you a website you can access and control anytime you want. For companies with staff in place, we also provide WordPress training, so you are empowered to make updates on your terms.

Craft a compelling message

Our professional copywriters take the necessary time to learn about your company, your industry, and how you differentiate yourself from your competition. That way, we can create SEO optimized website content that attracts qualified leads and converts them into supporters.

Offer volunteer & event registration

If you organize or host events and activities throughout the year, attendees and volunteers should be able to register online. We simplify the user experience so that the process is as easy as possible. Gather the information you need and give people an opportunity to support your non-profit organization.

Searchable resource libraries

Many non-profit organizations develop and manage a large library of important resources. We can make that information sortable, discoverable, and searchable on your website. Using an intuitive search function, your website can guide visitors to the content they need, making it more likely that they’ll return.

We appreciated the easy access we had to the owner as well as their knowledgeable and professional team.

‐ Weldstar - Chicago Welding Supplier
Weldstar Website Testimonial

They truly want to dig deep into the soul of your business and know about your values and what’s important.

‐ Show Your Logo - Chicago Promotional Company
Show Your Logo Website Design Case Study 02

Everyone at Idea Marketing is very receptive and easy to work with. We always felt like our ideas and feedback were valued and welcomed.

‐ US Glove - Sports Gear Manufacturer
US Glove Web Design Testimonial

Every other agency was telling us what we needed instead of listening to what we wanted. We all felt like you really heard us.

‐ Superior Beverage - Chicago Beverage Distributor
Superior Beverage Website Design Testimonial
Idea Marketing Group

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Frequently Asked Questions about nonprofit website design

How much does it cost to design a website for a nonprofit?

This is a loaded question that requires a bit of a loaded answer. Nonprofit websites today are complex marketing tools that require a team of specialists:

  • Project Manager
  • Account Strategist
  • Designers
  • Front-end Developers
  • Back-end Developers
  • Content Writers
  • SEO Specialists

Similar to building a home, it first requires a plan to ensure every detail is covered. We like to call it a website roadmap.

We approach every website build in phases. The first phase is a deep interview of your company with pertinent members of your team to answer key questions to help uncover pain points, understand your goals, identify opportunities, as well as analyze the companies you are up against.

Next, we take the recommendations and knowledge gained during the first phase to craft a well-defined strategy for the custom website build. This includes the website architecture, target user personas, user journeys, brand messaging/voice, and SEO strategy which allows us to more accurately define a scope of work for the remainder of the build following the roadmap.

We will have a detailed plan as to what will be needed to build a website that not only meets your current needs, but also provides a system to grow and scale, helping to land your next big sales opportunities.

With all of that being said, our custom nonprofit websites start at $30,000. You will not find any cookie-cutter templates here and all work is done in-house by our full-time employees.

What are some examples of website design goals for nonprofits?

The best website design goals are predicated on converting engaged followers into long-term donors and on strengthening one’s mission with key supporters and relationships. 

Some examples of website design goals include:

  • Changing a nonprofit’s UX design that simplifies information accessibility and makes it easy for users to find what they are looking for
  • Creating optimized website copy that engages with key users and helps them make that next step 
  • A better payment integration that is secure and easy to navigate both on the desktop and on mobile devices
  • Images and content structure that tell a story and highlights the importance of the nonprofit’s mission

What are some nonprofit website design best practices?

Some of the best nonprofit web design practices include having strong calls to action that make it easy for visitors to donate, exceptional visual storytelling that makes it easy for visitors to understand and align with the mission, social media integration, and SEO optimized content that showcases the importance of your organization’s mission and outcomes. 

The following are some of the essential characteristics of what every nonprofit website should include:

  • Secure SSL certificate that is up to date where donors feel secure sharing their payment information
  • A mobile-friendly interface that is easy to navigate and makes giving online quick and easy
  • Fast load time, and a website with a user-friendly interface 
  • An engaging and informative blog that is SEO-optimized, so that those interested in your mission can easily find you on search engines
  • Powerful images that convey the end goal of your mission (happy families or healthy communities)
  • Easy access to information for those that need the organization’s services or those that want to work with the organization
  • Clear calls to action language and buttons that invite your audience to take the next step
  • An engaging and heartfelt “About Us” section that shows the “whys” of the mission and “hows” of the organization’s work and impact

What is the average timeframe to build a nonprofit website?

Our proven process has been continuously improved over many years of collaboration and best practices requiring each phase to be completed and approved before starting the next. We will schedule bi-weekly calls to stay on track with the project build.

Typically, the website timeframe is about 5-7 months from start to finish. Below are the stages that outline our website builds.

Website Advisory Plan> Team Strategy Meeting> Define Goal KPIs> Uncover Pain Points> Website Recommendations + Solutions> Competitive SWOT Analysis10 Business Days
Branding + Content Strategy> Website Architecture> Target User Persona(s)> User Journeys> Brand Messaging / Voice> Keyphrase SEO Strategy> Define Scope of Work for the Website Build~1 Month
Website Build> Content> User Interface Designs> Frontend Website Development> Backend WordPress Development
> Launch and Final Testing
~3 – 6 Months
Included WordPress Training
> One-on-one or group training> WordPress training guide
> Typically plan for 60-90 minutes
After Launch

Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.