Food and Beverage Web Design With Every Ingredient to Engage Your Customers

Since 2009, we’ve built custom websites for consumer brands who want the best user experience for their customers while maximizing online marketing efforts. We eat, sleep, and breathe websites and are rated by as a top web design agency!

Our passionate web designers, developers, and content specialists have vast experience creating responsive and conversion-optimized websites. We understand the ins-and-outs of food and beverage web design and put in the time and effort to get to know your needs and vision.

Why is custom web design the best choice?

Brands should look at their websites as the foundation for all online marketing campaigns. It is where all your marketing channels feed into. With a properly built website, you will reduce the spending needed on other channels, which will result in long-term savings and improved opportunities to generate more revenue through investment in custom website development. The 5 most important reasons to consider custom web design are:

  • Built for your needs and operations
  • Easy and fast to update
  • Long-term marketing savings
  • Better conversion rates and opportunities
    Faster loading speeds for engagement

What is included in the web development process?

We cover every detail of web design and will guide you through the entire process. Our goal is to minimize your time needed and we’ll be the one to drive the project milestones and take on all of the heavy lifting. We invest the time to learn your story, your challenges, and your goals through team meetings and regular check-ins to talk through questions and maintain vision alignment. These are the main phases of each website development project:

  • Website Roadmap – a long-term plan for the build today and for the future
  • SEO Strategy – what to focus on and where
  • Content – we’ll help write and edit
  • UI/UX – responsive, mobile-friendly designed layouts
  • Website Development – custom on WordPress including APIs & Databases
Food and Beverage Web Design

How do we measure ROI on food and beverage web design projects?

We know that well-built websites are an investment for consumer brands. An investment that can make or break a company’s market budget and impact the overall revenue. This is why we don’t cut any corners and look at every detail. It is also critical to establish KPIs at the very beginning of every project that will act as a guiding point for the build and ensure that both the immediate goals as well as the long-term goals are being considered during the process.


A Beverage Distributor That Needed Custom Website Features

Superior Beverage was a growing consumer goods brand that wasn’t supported by its current website. To maintain their growth, they needed a custom web design that would meet their evolving needs.

As a beverage distributor, their website needed to be easy to use and provide necessary product info. On their current website, it was not easy to display product selections, or for users to search their product inventory. This was costing their business revenue.

Another issue affecting the website was user navigability. Overall the web design needed improvement, a focus on the customer journey was missing plus certain elements simply looked outdated. Creating a better user experience would drive more business for Superior Beverage.


A New CPG Website for a Beverage Industry Leader

To address the issues facing the Superior Beverage website our team proposed a custom web design project. The new custom WordPress website would solve each of the unique issues they were experiencing.

Our custom web design team began by building the functionality that would be needed for the new website. We used an integrated API process that would allow for their products to display quickly and correctly.

We designed a search and filter function so that their users could easily search the entire product inventory. Now users could filter based on their search criteria and spend less time searching for products. This would help reduce bounce and increase overall conversion.

These robust technical features were built quickly and would be easily manageable by the Superior beverage team. Their team would easily be able to manage and edit the website as needed, which was critical since their inventory changes frequently. Based on their stock the team could promote items they needed to sell quickly.

In addition to the technical improvements, the website also benefitted from better load speeds. By creating a custom WordPress website we removed old or broken functionality that was slowing down the page load speeds.

Custom Web Design

A Custom Web Design That Prioritized User Experience

As we completed backend updates, our front-end development team worked to make a more user-friendly site. Improvements to the user journey were one of our main priorities.

A newly organized and navigable website menu and layout serve to improve the user journey along with cosmetic UI changes to give a more modern feel to the user experience. The website builds trust on the first interaction with its target audience. Additional features like improved CTAs also help drive more conversion than the previous website.

With the rise in mobile users, new custom web design projects need to be mobile responsive, providing the same experience across mobile, tablet, and desktop browsers. Our team ensured that the Superior Beverage website was built to meet mobile optimization standards. The new responsive and intuitive design for Superior Beverage encourages customers to visit and engage with their website no matter what device they choose to use.


Building a Better SEO Strategy to Improve Website Rankings

As our custom web design team improved the website functionality and layout, our expert marketing team got to work on improving the client’s SEO strategy. A comprehensive SEO plan is crucial to a successful integrated web strategy.

We began by researching and identifying keyword opportunities for the new website. By including keyword variations we were able to uncover valuable SEO opportunities. If we targeted these keywords on the new website we could help our client rank higher in the search results.

Next, using those keywords we began improving the technical SEO for the custom WordPress website. To build a strong SEO strategy your website needs to meet the technical SEO requirements which include a variety of factors like meta tags, titles, alt tags and more. These attributes help signal to search engine crawlers that your website content is valuable and relevant to specific users.

Finally, we made sure SEO was used correctly on the audience-facing side of the new website. Core pages focused on specific keywords to build the ranking for those phrases. The most valuable keywords appeared through headlines, copy, and other content. The repeated use of these phrases in the right way will increase our client’s website ranking over time.

Their new updated SEO means that Superior Beverage would start ranking higher in the search results and receive more traffic.

Web Design Award

Our Chicago Web Design Team Wins an International Competition For Website Design

After we completed our work on the Superior Beverage CPG website we were excited to learn that our custom web design work had won an award. Each year the Web Excellence awards accept thousands of entries from over 60 countries to compete for awards in specific website categories.

A panel of website and CPG experts determined that Superior Beverage had the best custom web design in the Alcohol and Wine category. This Web Excellence Award demonstrates how beneficial the work of our Chicago web design team is!


align Their Website And Messaging To Strategically Reach The Modern-Day Consumer

Technology, markets, and business is constantly evolving. In order to maintain a healthy competitive advantage, all aspects of a business must be routinely strategized in order to produce effective results. A company’s website can often be the first place potential customers meet their brand, or gain the necessary knowledge to take action towards a purpose. As such a pivotal bridge to a target market, updating and redesigning your website is imperative for a company’s success.

Bridgford’s goal was to remain adaptive to the changing times with their website and therefore remain abreast with a larger variety of potential consumers. Reaching more people increases the pool of potential buyers and stimulates brand awareness to new clients while retargeting previous visitors. Bridgford wanted to make sure their site was reaching as much traffic as possible and that, once there, they could easily find what they were looking for.

With the double-edged sword of expanding its reach and becoming fully optimized for online use, Bridgford wanted to make products and information easier to access. By doing so, they can meet more consumers at various stages of purchase intent. By easily providing an easy solution to a range of problems, Bridgford can begin to develop a positive association between brand and buyer.

While the site itself was a primary objective, Bridgford had an objective for utilizing the copy within. In order to overcome a limiting brand perception, Bridgford wanted to properly communicate their brand message to reinforce that their company offers more than just jerky and to specifically target the people who buy its products: modern outdoorsmen.


Attract Target Audiences By Improved CPG Branding Through A Custom Website

The custom food and beverage web design makes Bridgford products as available as possible. The average user journey is incredibly varied and often never the same way twice. Therefore, driving traffic to the redesigned website was not just enough. Bridgford needed to have all their bases covered and meet consumers at every stage of the buyer’s journey. This is why Bridgford offers the option to buy products directly from their site with the “Shop Now” page, locate where they can buy products near them, as well as more information for people not ready to take either step.

Bridgford’s website design allowed them to successfully offer multiple solutions to counter complex purchase paths. Site visitors can: purchase the product directly from their site, locate the nearest store to their custom location if they wish to purchase in person, or garner information regarding all things Bridgford. With four distinct dropdowns, traffic is easily corralled and gently guided in the direction most likely to result in a conversion.

Using Distinct CTA’s To Drive Action and Increase Conversions

Consumers visiting the “Shop Now” page have a much higher intent to make a purchase. They are currently at the decision stage of a buyer’s journey and are ready to act. This makes it critical to organize product information clearly to prevent a seamless buying experience. It avoids mental obstruction and frustration that could result in visitors leaving the site. Idea wanted to make sure Bridgford capitalized on traffic coming to this page by upgrading their product page designs with clear product imagery, and having both products and ordering available in the same place.

Organized navigation was also implemented in order to help users easily find what product they were looking for. Upon clicking the “Shop Now” page, products are categorized into 6 clear sections: pepperoni, beef jerky, summer sausage, salami, meat snacks, and fundraising. Within each main category are related products based on which form the user wants. You can click on each product to view specific details and information, as well as have related products listed below. If interested, visitors can simply add the item to their cart and continue their buying experience until ready to checkout.

To reach today’s average consumer, you have to be aware of current purchasing trends. Besides the fact everyone has a phone now, with a target market of avid outdoorsmen, Bridgford’s average consumer is purchasing their products on the go. With information being more easily accessible from cellular devices and people spending an increased amount of time on them, it was imperative for Bridgford’s site to be 100% mobile-friendly and optimized. This means that their custom web design included back-end optimization for various size devices as well as a strategic mobile layout. By improving mobile design and speed, Bridgford can take advantage of mobile traffic users looking to make a purchase.

The modern website redesign presents a clear look, and a cohesive branding message focused on directly talking to their highest consumer demographic: males who like the outdoors. Product pages feature copy distinctly marketing their meat products as 100% American beef and Bridgford as a company that is fully American-based. By taking a more uniform stance on all pages helps to better resonate with their target customer demographic and show how much Bridgford has to offer.

While even the most rustic of men stick with tradition, more and more are intrigued by social media featuring their favorite outdoor hobbies and activities. To capture their target market’s attention, the Bridgford Outdoors page highlights their angler team to drive a deeper connection between consumer and company. This is linked to their Instagram and Facebook platforms that feature product and outdoor content, further solidifying their brand story. Linking to these platforms can help increase traffic to their posts and allows Bridgford to successfully reach a younger generation of targeted consumers, helping to establish brand loyalty earlier.

With an updated website featuring a custom redesign, access to online ordering and product information, mobile-optimization, and branding for their target market, Idea was excited to produce a site with many future benefits. Bridgford is now prepared for the future, and better than ever!

Custom Website Functionality

Using a Custom WordPress Website To Accomplish Custom Website  Functionality

The “Where To Buy” page was specifically designed by Idea for Bridgford to help users with the question, “Where can I find Bridgford products near me?”

With a typical location page, many websites list every possible location or show markers spread out across a wide map. While this is helpful, a buyer on the verge of purchasing a product doesn’t need to know all of Bridgford’s locations – in fact, that long list will slow down their search and decrease their user journey.

Consumers want solutions fast, instantly if possible; they only need to know the location that works best for them. Having a custom map with up to three filter options allows a speedy and efficient answer that delivers Bridgford location options that are directly related to the prospective client’s needs.

Website Support

Supporting Bridgford’s New Custom WordPress website In More Ways Than One

While the design may take the forefront, development had a huge hand in this custom food and beverage website redesign. By simplifying the backend, our expert development team increased load speed, and accelerated overall site performance, while also utilizing the design to be fully optimized on desktop, mobile, and tablet devices. This ensures that no matter how traffic is getting to Bridgford’s site, their user experience won’t be impacted by slow speeds and display errors.

Once on-site, users can easily navigate through clear SEO copy and attention-grabbing call-to-actions. Better user experience, website functionality, and optimized SEO all mesh together to help drive SERP rankings up.

The success story doesn’t stop there. While website design and marketing come naturally to everyone at Idea, we recognize that our clients will need assistance after a site is successfully launched as well. While our website can be customized, we also offer website troubleshooting, training, and tips through a personalized support team. Our lead support manager Haley is an open book of knowledge that you can rely on to make sure your company can internally utilize your website redesign to its full capacity.


Hamburger Helper Knew Branding and Customer Journey Was The Key To Success

While Hamburger Helper packaged goods are just as easy to find in the grocery store as they are to make, their dedicated customers were struggling to find what they needed when it came to their online website. Looking to help the modern-day family, Hamburger Helper enlisted Idea to “beef” up their website with consumer needs at the forefront.

Hamburger Helper’s main goal with its custom web design project was to increase product promotion. Their informational recipe and product pages would showcase the breadth of their product’s value. Every consumer has different needs – and different tastes. Improved marketing of their many options would help make Hamburger Helper products more appealing to a larger potential target audience.

User navigation needed to be as effortless as possible. Increasing the user experience helps visitors find what they’re looking for, and increases the chance to stumble upon something new to keep them on the website page longer. Hamburger Helper wanted their consumers to have different ways to learn more about the product, both in terms of flavor options and inspiration.

For the custom web design, the website language needed to be updated. A large part of family-brand products is the characteristics they portray. Hamburger Helper’s message of being family-friendly, helpful, and delicious can be delivered through improved site imagery and copy across all pages.

Targeting mobile users was also important. The modern family advances with modern technology. With information readily available at the touch of a button, who wouldn’t use their phone for groceries and dinner ideas if it made things easier? With a low mobile score, Hamburger Helper’s original site was missing valuable traffic opportunities and the website was a major challenge for the brand managers to update.

Overall, Hamburger Helper needed help revitalizing their CPG website design. By clarifying the main aspects that Idea needed to resolve, the custom web design would be educational, inspirational, and shoppable for all Hamburger Helper consumers.


New Custom Web Design That Caters To The Consumer – Literally

Hamburger Helper wants to continue being dependable – at home and online. While Hamburger Helper is a product, it also provides an intangible service. Caregivers have a lot on their plate and appreciate quick ways to easily feed their families.

The new custom web design needed to provide quick, easy-to-understand solutions to their target audience. The custom web design proposal we provided addresses all the pain points the current website had. Ease of management for better brand manager support, direct and simple user navigation, and an integrated web strategy that would not only improve user experience but website performance and ranking.

Custom Web Design

How to Make the Perfect CPG Custom Web Design – A Recipe (Page)

The main reason that consumers venture to the site is to learn new ideas of how to incorporate Hamburger Helper products in these effective meals. With this in mind, Hamburger Helper wanted to strongly prioritize the “Recipes” section in their CPG website design. The redesign restructured the “Recipes” page in three key ways. It allowed a recipe hierarchy by designated meal time and type, users can now apply an intricate filter system for search results based on the desired product, ingredients, or flavor, and all product pages were updated to contain all information a user would need.

With a massive archive of recipes, Hamburger Helper has content to generate interest for both new site visitors and returning. Our custom web design team added a website search functionality, as well as a personalized recipe search, to allow users to find a specific recipe without having to use the filter or scroll through every recipe. By displaying their flavorful products in such an organized manner, users benefit from a better user experience where they can access exactly what they are looking for in a timely manner.

Our team continued to enhance the Hamburger Helper brand during the redesign with a refreshing style throughout the website that remained true to the brand. This was achieved through updated imagery, unique branding details, and SEO and page content strategy. Following the copy, the updated imagery reflects fun times spent in the kitchen. Lefty can be seen more throughout the CPG-focused site as you sift through recipe ideas.


Using SEO Best Practices as Part of an Integrated Web Strategy

The best SEO practices when redesigning a website have to be balanced with language that targets the prime consumer, in this case, young families. The tone of the copy suggests that their dry food products are fun, and show how playful making meals can be with a variety of creative new flavors to try.

While the website copy may seem as though it is written purely for the target audience, it is also optimized for SEO best practices. The top-ranking keywords for Hamburger Helper are embedded within the site on both the front and back end to help their website compete for the top search result rankings.

Google Ads

Running an Optimized Google Ads Campaign to Drive Traffic to the New CPG Website

As part of our promotion for the new custom web design, we launched a Google Ads campaign to drive traffic to the Hamburger Helper website. The ultimate goal of this campaign was to drive as much traffic to the new website as possible within the click budget.

We started by leveraging best practices and optimization techniques. We created a campaign that specifically targeted users within their target demographic to drive the most valuable traffic to their website.

Our ad campaign was launched on April 16th, and within the first two weeks, our campaign was seeing fantastic results. We should probably mention here that we advise most Google Ads campaigns take 3 months to reach maximum optimization as the learning model responds to our team’s consistent optimizations and campaign adjustments. However, with this campaign, we began seeing desired results almost immediately.

CPG Google Ads Campaign Results

In the first 15 days of the campaign, our campaign resulted in a Click-Through-Rate (CTR) of +10%. For reference, a standard well-managed campaign should receive a minimum 3% CTR. Our campaign was performing at over 7% of the bench standard. In addition to the high CTR and clicks, we also were seeing an extremely desirable Cost Per Click (CPC). Overall the campaign saw very high impressions in the initial two weeks.

Our team also analyzed the data within Google Analytics to gain a wider understanding of the ad campaign impact. In the 15 days of our initial campaign launch (April 16th-30), the website saw 33% more users (as a direct result of the PPC ads) from the period before (April 1 -15th).

Custom Website Functionality

Using “What’s Trending” to Drive User Engagement

With the products properly sorted, Hamburger Helper felt they were receiving the representation they deserved. Plus, Idea even included a custom feature at the top of the home page. The “What’s Trending Section” results are based on live data that shows visitors which recipe ideas are currently the most popular on the site when they first arrive.

Long overdue, Hamburger Helper rejuvenated its brand image with a custom web design and custom website features. Whether consumers are looking for the latest recipe with hamburger or a classic like green bean casserole, Hamburger Helper will continue to be a trusted source for both dinners in your kitchen and on your phone.

Website Support

Hamburger Helper Helps You Find Dinner And Idea Helps Them With Website Support

The process has been planned, the custom web design has been implemented, and the site is live… now what? Many of our clients are afraid that at the end of their custom WordPress website project, the brand managers don’t have the tools to manage the website easily. Unsure of how to proceed, afraid to make necessary changes, or struggling to access crucial data can make it feel like you’re drowning in your new website.

Fortunately, with Idea, you don’t have to worry about managing your new website. Our websites are built with client management in mind and it’s as simplified as possible. Idea clients are easily able to manage their websites, and our support team provides training and resources to help during the launch and following months.

For website questions regarding changes to the front end or the back end, Idea is here to help! Our designated support team will answer any questions and if additional requests or minor updates are needed we provide multiple support pack options.

Have ongoing struggles? Idea’s very own Haley Langer can provide individualized training, educational resources, and future tidbits that will make you a website wizard in no time. Idea Marketing Group is proud to offer additional website maintenance support for our custom food and beverage website redesign clients.

Analytics Analysis

Providing the Ultimate Option for Brand Manager Tools: In-Depth Analytics Reporting and Analysis

Brand managers have a difficult job, managing a brand and keeping the brand reactive to new opportunities and proactive on potential problems. Fortunately, top brand manager tools such as Idea analytics reports exist!

This isn’t your average report that fails to measure the true scope of website opportunities and problems. Our deep dive provides comprehensive reporting on various website factors like audience behavior, user acquisition, website searches, and other key factors. But our report is a lot more than just numbers, instead, our interactive report also provides an in-depth analysis of your monthly performance that gives brand managers the info they need to improve their business.

Essentially, these reports are all the brand management consulting you’re going to need! To continue the improvement of their brand, the team at Hamburger Helper opted to receive Monthly Analysis Reports from the Idea team.

With these reports, the Hamburger Helper’s team received high-level takeaways, data analytics, and recommendations that were easy to understand. Our reports identify the problem or issue, provide insight, and even suggest solutions!

Our website support team often handles these recommendations for Hamburger Helper!


Continue to Develop Suddenly Salad’s Market Position Through Custom Web Design

Suddenly Salad has an impressive heritage. By positioning themselves to families and having done so for many years, Suddenly has been able to develop extremely loyal customers. In a current market climate where brand loyalty is becoming increasingly rare, it is imperative for Suddenly to keep its current foundation while trying to add to it as much as possible.

However, with the previous website Suddenly felt that it wasn’t generating the awareness and brand loyalty that it could. That, combined with user navigation and lack of recipe page promotions was costing them valuable conversion opportunities. Other issues like website page load speed and difficulty of website management were holding the brand back.

Suddenly’s goal was to utilize a CPG website redesign to further expand their brand awareness and loyalty. By educating consumers on the convenience and innovativeness of Suddenly Salad products and recipes, Suddenly Salad can continue to remain competitive and work to gain new website visitors that also have the potential to become loyal, repeat customers.

With their website being an integral part of reaching bigger audiences, another main objective of the new custom web design was to simplify the user journey. Not only does user experience impact your website ranking but it also can hinder interested consumers. As stated before, buyer journeys, needs, and expectations are becoming increasingly difficult. More difficulty means it can be easy to lose a potential sale to another competitor.

Making sure your overall website architecture and functionality are easy to use creates less internal friction in the consumer and a more positive association with your site, therefore allowing the consumer to feel safer in making a conversion. The more positive the perspective of your company and product becomes, the better the chance of creating brand-loyal consumers.

Going hand-in-hand with improved website navigation was the goal of increased usability of the product listing page. The product is what Suddenly has to offer. Focusing on driving as much traffic as possible here only increases the probability of a sale, click, page visit, or form submission. All provide tangible value to Suddenly Salad.


Creating a Custom Web Design to Improve User Experience

With Idea’s team designing a custom filtering system, the recipes could get Suddenly’s product information more directly to customers.

Paired with the search, this allows Suddenly to collect important information on what visitors are looking for. Recipes can be sorted into 4 main categories: Suddenly Product, Protein, Flavor Profile, and Vegetable. The website allows Suddenly to quickly shift with a consumer’s current focus, be prepared for future ones, and easily have a system established for introducing new products in the future.

For Suddenly’s new website redesign, Idea wanted to make sure to focus on optimizing its mobile website framework. With an extremely low mobile score to start, this needed to be remedied in order to compete and remain up-to-date with current consumer website needs. Our website repairs and mobile-focused design integrations fixed the current performance issues to provide a more streamlined user experience.


Creating an Integrated Web Strategy with SEO + Custom Web Design

Our team of digital marketing experts also combine the best SEO practices when redesigning the website as part of our integrated web strategy. This ensures that Suddenly Salad’s website redesign was ready to rank higher. All keywords, meta descriptions, alt tags, titles, headers, and more were thoroughly researched in order to allow Suddenly the best search result position.

Choosing a top digital marketing agency is a big decision for any company. Wasted time and effort not only cost you money but impact the longevity and association of your brand. Making sure to choose the right full-service digital marketing services company that fits your exact needs is the key. With Idea, our range of services and professional, yet personal, touch can make sure that your website is one of our business’s greatest assets!

Google Ads

Managing an Optimized Google Ads Campaign to Drive Website Traffic

To help promote the launch of the CPG custom web design for Suddenly Salad, our client requested that we set up and manage a Google Ads campaign. The main objective for this ad campaign would be to drive as much traffic as possible within their click budget to the new Suddenly website.

Since our main goal was to increase website traffic our team of Google Ads experts chose to create a Google Search Ads campaign. Our team leveraged our knowledge of best practices and various optimization strategies to build an ad campaign that would drive high-value clicks from within the target audience for Suddenly Salad.

Suddenly Salad’s search ad campaign was launched on April 16th, and we began to see positive results almost immediately. In the first 15 days of the ad campaign, we were driving hundreds of users to the new Suddenly website. Typically, we advise that Google Ad campaigns take time to reach maximum optimization. We usually recommended allowing the campaign 3 months before expecting to see the best results. Yet, with our layered targeting strategy and expert ad setup, our campaign was driving results that met our client’s objective in the first couple of weeks.

Suddenly Salads CPG Google Ads Campaign Results

Our campaign resulted in a Click-Through-Rate (CTR) of 9.31% within the first 15 days after launch. Usually, our standard benchmark for campaign performance is a 3% or higher CTR. This campaign performed at 6% over the typical rate in the first few days. The Suddenly campaign was also achieving a desirable Cost Per Click (CPC) of $1.97 which is very low on average. In total, the campaign was also achieving nearly high impressions (people who see the ad).

We also looked into our client’s Google Analytics to get more metrics to measure our ad campaign’s impact on website traffic. For the first 15 days of the campaign, the Suddenly CPG website saw 136% more users (directly from the PPC ads) than the 15-day period before (April 1 – 15th).

Website Support

Committed To Developing Confident Clients and Well Designed Websites

With Suddenly Salad requiring a totally new look, this custom CPG website redesign was updated from top to bottom by both our experienced development and marketing teams. The new site allows consistency throughout all navigation to enhance the user experience. With the design allowing for efficiency, each page was also optimized for SEO. The SEO Yoast plug-in was installed to allow back-end users to able to easily monitor current pages’ SEO scores and adjust as needed.

Through improved forms, CTAs, and site coding, Idea was able to funnel all website traffic conversion data. Suddenly is able to easily extract this information and collect it to further analyze website trends in real-time.

While navigating your website redesign can seem like a whole new world, our account management program makes sure you get the level of technical support needed. Client satisfaction is always a chief priority, and that doesn’t end once the website is live. Our support manager continued to work with Suddenly Salad’s admin one-on-one to provide personalized tips, tricks, and important information for the future.

At Idea, we’ve become experts for a reason. We’re passionate about delivering the best because we know what it takes to reach that standard in CPG web design. With marketing, development, and support teams in-house, Idea was able to successfully design a website around Suddenly’s company goals.

Analytics Analysis

Brand Manager Tools Include User Behavior Website Analysis Reports

It’s no secret that the CPG market is incredibly saturated. With numerous, well-known brands on the shelf to distract consumers, it is harder than ever to stand out and get consumers to remain devoted to your brand. This gives CPG brand managers an incredibly difficult job. But instead of getting distracted by big logos and more shelf space, we find that golden nuggets of information are often overlooked in the fine details.

Data is everywhere. With so much information readily available, it can feel overwhelming trying to justify the time it takes to sift through it all. And as a brand manager or a marketing executive, you don’t have the time to do the deep dive yourself. So, let Idea do it for you with our in-depth brand management consulting.

User behavior analysis is becoming more and more imperative to the success of businesses, large and small. But each piece of data tells a story, just like your branding does. With Idea’s monthly reporting, Suddenly Salad is receiving consistent data that is customized to their unique CPG business goals. Part of their monthly reporting entails receiving heat mapping, showing where users are clicking the most. This gives insight into which are your most visited pages, what areas are people clicking, and what buttons are being effective. Constant review and critique of both your site design and SEO copy allows you into the mindset of a consumer and adjust your website to more accurately target them.

Our easy-to-understand analysis reports take a deep dive into the most important website metrics and identify opportunities and threats that brand managers need to know about.

Idea Marketing Group

Free Website Redesign Checklist

Are you preparing for an upcoming website redesign? Maybe this is not your first rodeo or this will be your first website project. No matter your experience level, this checklist will help you prepare for your new website.

Website Redesign Planner

We help food and beverage brands deliver better website experiences

Since day one, we’ve helped food and beverage brands deliver amazing online experiences expanding what was previously focused primarily on in-store, retail presentations. Our roots began in food and hospitality.

We know what your consumers want in a website as well as the journey they take through the website. Yes, sales are number 1 whether it is through direct ecommerce, distributor channels, or location maps showing what retail locations carry your brand. We’ll help guide them to make a sale.

However, there are steps needed first and the main one is providing education. Consumers want to know about the ingredients, recipes or ways to use the product, and see visuals of the product. Don’t worry about knowing where to focus first, that is where we will help. Which is why we always start with strategy.

Website Strategy

Brands that want to improve or completely redesign their existing website should always start with a well-defined plan. Together, we will create a blueprint to be used for your website build.

  • Define Goal KPIs
  • Uncover Opportunities
  • Identify Solutions
  • Develop a Website Architecture
  • Build a Brand Board
  • Map Out User Journey
  • Perform Competitive Research

Website Content + SEO

We begin with in-depth research and planning before crafting search engine optimized copy for your website. We will simplify your visitor’s decision-making and improve call to action conversions.

  • Define Messaging Tone and Feel
  • Establish a Keyphrase SEO Strategy
  • Write Targeted Website Content
  • Identify Call To Action Messaging
  • Create Website Wireframes

CRM Integrations

We’ve worked with a variety of CRM’s as well as different types of use cases. If there is an API, we have it covered or set help in creating an API as well as leverage Zapier.

  • Salesforce
  • Hubspot
  • Zoho
  • Pipedrive
  • SugarCRM
  • Microsoft Dynamics

Database Integrations

Simplify operations by connecting databases to populate content directly on your website. We can write scripts to import and handle a wide variety of data types and needs.

  • Product Catalogs
  • Specification Tables
  • Data Records
  • User Management
  • Cron Jobs for Automated Updates

Custom Built on WordPress

Where all of your marketing channels feed into. With a properly built website, you are reducing the spend needed on other channels resulting in long-term savings and improved opportunities to generate more revenue.

  • Responsive Layouts with UI/UX Best Practices
  • Completely Custom, No Poorly Made Templates
  • Code Optimization for Loading Speed
  • Usability Testing + Browser Compatibility
  • 1 on 1 Website Training

Website Support + Improvement

Websites, browsers, and user behavior is always changing. We provide plans to support website needs with routine maintenance as well as continuously improving websites to beat and stay ahead of the competition.

  • Website Support Plans
  • Managed Monthly Hosting
  • ADA Compliance + Monitoring
  • On-going Search Engine Optimization
  • Content Marketing
  • Paid Advertising

Our Chicago restaurant group needed a complete website overhaul to match the new direction of our company.

‐ Phil Stefani Signature Restaurants - Chicago Restaurant Group
PSSR Website Testimonial

Every other agency was telling us what we needed instead of listening to what we wanted. We all felt like you really heard us.

‐ Superior Beverage - Chicago Beverage Distributor
Superior Beverage Website Design Testimonial

Idea Marketing has been our company’s website host for many years, and we are very pleased with their services.

‐ The Patio - Chicago Restaurant Group
The Patio Web Design Testimonial

Idea Marketing Group is truly an example of excellence. Great design, fast turnaround, friendly team – Bridgford loves Idea!

‐ Bridgford Foods - Chicago Food Manufacturer
Bridgford Website Design Testimonial
Idea Marketing Group

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Frequently Asked Questions About Food and Beverage Web Design Projects

Do you have experience in food and beverage web design?

Yes. For over a decade, we’ve helped CPG brands build marketing driven websites. We invest the time to learn your story, your challenges, and your goals. We work with globally recognized brands like Carmex Lip Balm, Eagle Family Foods, Bridgford Foods, and many more.

How much does a website cost?

This is a loaded question that requires a bit of a loaded answer. Websites today are complex marketing tools that require a team of specialists:

  • Project Manager
  • Account Strategist
  • Designers
  • Front-end Developers
  • Back-end Developers
  • Content Writers
  • SEO Specialists

Similar to building a home, it first requires a plan to ensure every detail is covered. We like to call it a website roadmap.

We approach every website build in phases. The first phase is a deep interview of your company with pertinent members of your team to answer key questions to help uncover pain points, understand your goals, identify opportunities, as well as analyze the companies you are up against.

Next, we take the recommendations and knowledge gained during the first phase to craft a well-defined strategy for the custom website build. This includes the website architecture, target user personas, user journeys, brand messaging/voice, and SEO strategy which allows us to more accurately define a scope of work for the remainder of the build following the roadmap.

We will have a detailed plan as to what will be needed to build a website that not only meets your current needs but also provides a system to grow and scale helping to land your next big sales opportunities.

With all of that being said, our custom websites start at $30,000. You will not find any cookie-cutter templates here and all work is done in-house by our full-time employees.

How much to spend on marketing?

Setting an annual marketing budget can be a challenge and there are many factors to take into consideration. A quick way to generate a rough figure is to base it on the annual revenue of the company. An average percentage for B2B ranges from 6% to 12% of gross revenue as recommended by eMarketer’s Marketing Spending, assuming the sales margins are in the range of 10% to 12%. If we use these rates, below are quick examples of recommended marketing budgets:

Gross Revenue $2,500,000 x 0.12 = $300,000/year or $25,000/month

Gross Revenue $5,000,000 x 0.10 = $500,000/year or $41,650/month

Gross Revenue $10,000,000 x 0.08 = $800,000/year or $66,665/month

Gross Revenue $25,000,000 x 0.06 = $1,500,000/year or $125,000/month

These are considered conservative numbers, as companies who are in aggressive growth stages will often spend up to 20% of their revenue on marketing as well as B2C, which is typically higher than B2B. Companies that are just starting out will need to set a higher percentage than those that are more established. Measuring the success of any marketing campaign is critical. Budgets should be spent wisely and spread out to cover various types of advertising.

What is recommended for marketing budget allocation?

Gartner CMO Spend Survey released an in-depth look at marketing budget allocation for 2021, below are the findings. It is important to be aware that marketing spending is impacted by the general nature of the business, competition, and consumer behavior.

Owned Media20%Website, Email, Mobile
Paid Digital21%Search Ads, Display Ads
Earned Digital22%SEO, Social Media
Offline Ads10%Publications, Direct Mail
Affiliates9%Partners, Distributors
Events8%Trade Shows

Another quick rule of thumb for marketing budget allocation is the 70-20-10 rule.

  • 70% of your budget is allocated toward marketing strategies you know work well
  • 20% of your budget is allocated toward new strategies aimed at helping you grow
  • 10% of your budget is allocated toward experimental strategies

What is the average timeframe to build a website?

Our proven process has been continuously improved over many years of collaboration and best practices requiring each phase to be completed and approved before starting the next. We will schedule bi-weekly calls and ensure we’re on track with the project build.

Typically, the website timeframe from start to finish is about 5-7 months. The following are the stages that follow our website build:

Website Advisory Plan> Team Strategy Meeting> Define Goal KPIs> Uncover Pain Points> Website Recommendations + Solutions> Competitive SWOT Analysis10 Business Days
Branding + Content Strategy> Website Architecture> Target User Persona(s)> User Journeys> Brand Messaging / Voice> Keyphrase SEO Strategy> Define Scope of Work for the Website Build~1 Month
Website Build> Content> User Interface Designs> Frontend Website Development> Backend WordPress Development
> Launch and Final Testing
~3 – 6 Months
Included WordPress Training
> One-on-one or group training> WordPress training guide
> Typically plan for 60-90 minutes
After Launch

Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.