Since 1975, Taylor Electric has been one of the largest electrical contractors in the Salt Lake Valley and have a long standing reputation for dependability.
The Taylor Electric team needed a custom web design that positioned them as the go-to source for large-scale, innovative electrical solutions in the VDC/BIM, technological, and EV charger install markets. With Idea’s help, Taylor Electric also hoped to attract new employees to keep up with the company’s demand, and maximize their marketing budget through paid traffic, organic search, and SEO.
When Taylor Electric began discussing its custom web design with Idea its website was not clearly positioned for the size, complexity, and innovation of its electrical projects. With a goal to evolve to where electrical is headed, their website felt and looked outdated. In addition, the lack of content and online application process made it difficult to attract new employees into the business, which was a prominent goal for Taylor Electric.
As with all Idea Marketing Group clients, we developed a comprehensive integrated web strategy based on deep client research, competitor insights, and industry analysis. We knew that our expert custom web design team could deliver the results our client desperately needed. Our team laid out our project plan to address their pain points.
Our team of experts was able to create a custom WordPress website that functioned as the optimized custom WordPress-designed website Taylor Electric wanted. The new website featured a cutting-edge modern feel that reflected the quality and innovation of their services, Taylor Team, and capabilities.
We created an optimal direct user journey that was simple to navigate. Site visitors could now easily find the information they were interested in such as the employee portal (career applications) and Taylor Electrics services and experience. Traffic would also receive a boost as the new site was built to be SEO optimized.
With the new website design, more potential projects and employees would result due to the expansion and efficiency of the Taylor Electric site.
We began this custom web design project by reorganizing the content found on Taylor Electric’s previous site, as well as curating and positioning the most valuable content such as the large-scale electrical solutions Taylor Electric provides. Our team helped better categorize the content and clarify the topics to be displayed. While doing so our team also designed the customer journey to make it as direct and user-friendly as possible.
Our next step was to create a streamlined and optimized online application portal to attract new employees for Team Taylor. In order for Taylor Electric to acquire bigger and better projects, they needed to have a streamlined way to attract new employees effectively. The Idea custom web design team helped create an online application process and content that showcased Team Taylor’s cultural insights and eliminated the manual work required to evaluate and hire. In creating a new application process Taylor Electric has seen a 5.4% average conversion rate through its application portal.
For Taylor Electrics custom web design, we knew the importance of presenting a polished and sharp image, as this is a successful business tool for growth, and helps leverage the team, experience, and the capabilities that Taylor Electric has.
With our custom web design we created visual aspects that are both sleek and well-executed to enhance the user experience. With the new site organization users are always within a few clicks of finding the information relevant to their search. Idea Prioritized the most valuable and large-scale electrical solutions Taylor-Electric provides on the home page. Each navigation leads only to related information on the selected topic.
Through this improvement in the organization of the navigation, we prevent the cognitive load from being too high on users. This in turn reduces the bounce, or exit rate, of site visitors which ultimately improves the website page ranking evaluation by search engines. The new site focuses on quick, easy navigation to the answers or information that users are looking for.
In order to streamline Taylor Electric’s marketing for the highest lead generation we began including relevant content to engage site visitors by showcasing work, experience, and capabilities. This allows Taylor Electrics Prospective customers the opportunity to educate themselves and discover their unique capabilities. This new content not only provides on-site engagement but can be pushed or featured on additional sites that drive both SEO and additional web traffic.
As part of this custom web design project, we worked with the Taylor Electric team to educate them on using the website now that pages are optimized for easy updates and edits. With the self-service functionality Taylor Electric will be more firmly in control of its website and when they need assistance or experience issues it now has a team of experts it can rely on for ongoing website support and maintenance.
As an Idea client Taylor Electric has direct access to our exceptional customer support manager Haley Langer for all their website support needs She is always happy to answer any questions or concerns that arise. When Haley is not addressing our client’s needs she works diligently to review the site, offer suggestions and create training videos to help Taylor electric better manage its website. Our dedication to website support keeps our clients confident in managing their sites and less reliant on third-party support.
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Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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