Brickform has long been at the forefront of the decorative concrete industry because they consistently provide top quality, great service, and stellar innovations.
Brickfrom sought Idea Marketing Group to help them reach their goal of building trust by improving training and product knowledge for contractors, distributors, architects, and homeowners. They wanted to retain their leading position in the concrete industry.
Our custom web design team met with Brickfrom to discuss their goals and aspirations for their custom web design. It’s important to Idea that we thoroughly discuss our client’s needs. In doing this we ensure our team understands the scope of the client’s issues and what would be key to the project’s success.
We gained a better understanding of Brickform’s custom web design needs through our insightful meetings. Not only does gaining a greater understanding of our client’s problems and future plans help offer solutions, but the integrated web strategy solutions become more meaningful and specific. Understanding their long-term business goals allows our team to construct projects that will function as the base foundation for future projects and expansions.
The Brickfrom team explained to us they desired a custom manufacturing website that would embody their brand while providing important tools and information to their typical prospects. Previously, their products were located on a shared website and they wanted a stand-alone website to represent them. The new custom website would improve its user experience, build its brand presence, and leverage its organic SEO to improve its rankings. Doing this would build trust between Brickfrom and its contractors and distributors.
As with all Idea Marketing Group clients, we developed a comprehensive strategy based on deep client research, competitor insights, and industry analysis. We knew that our expert team could deliver the results Brickform desperately needed. Our team laid out our project plan to address their online brand presence, SEO opportunities, and user experience.
A new custom web design would help attract more contractors to the site to help educate and train. In addition, the custom WordPress website would maintain the loyalty of distributors by giving them a sales tool for product resources, and lastly will provide homeowners and architects with a resource for renovation ideas.
Our team pitched the new website and explained how it would solve each of the issues facing Brickform, while also decreasing page load speeds and improving their ease of website management. Overall this project would deliver a website that worked as an asset for the Brickform brand.
We began with analyzing Brickfrom’s current customer journey and evaluating its user experience performance. Our custom web design team analyzed the site and cleaned up the website functions to improve site responsiveness with a focus on mobile views. We ensured the Brickform website would rank high in the areas of search engine evaluation to improve overall ranking and give them an edge over competitors. As leaders in the manufacturing web design industry, we knew the importance of leveraging their search engine opportunities to increase their market share, organic search, and relations and sales.
As part of the new custom web design our team needed to implement unique features to meet our client’s goals. Our dev team organized and updated the technical documents to improve the ease of access for their customers. Now, customers can quickly find the information they are searching for with ease. Overall the new custom WordPress website offers the functionality Brickform needs to improve its user experience.
Idea optimized Brickfroms distributor locations page by building a distributor locator map to help clients find Brickform products in their area. The distributor location solution helps maintains the existing loyalty of distributors by giving them a sales tool for product resources. This optimized solution solves Brickfrom’s existing website issue of needing clean and clear navigational points throughout their customer journey. Now website users will experience quick access to technical information, increasing the trust between Brickfrom and its prospective customers.
On the website itself, we began including relevant content on training and product knowledge by creating a solid resource library with lead generation tools. This content library allowed our client to educate their audience and showcase their unique products and quality. Now website users can learn cutting-edge decorative concrete techniques from technical experts, former contractors, and professional trainers with decades of experience. This new content not only provides on-site engagement but can be pushed or featured on additional sites that drive both SEO and additional web traffic.
Idea Marketing Group also recommended that Brickfrom showcase how-to videos to help educate their users. Implementing the training videos helps educate mostly homeowners but also provides insights to architects and contractors. In addition, contractors can now use the site as a quick educational resource while on the job or training new employees. Videos are vital for training, without them Brickfrom had a lack of specific resources which was deterring the user.
As part of the new custom WordPress website, our team leveraged improved SEO as part of an integrated web strategy. SEO can be broadly divided into two categories: technical and non-technical.
Technical SEO refers to the process of optimizing a website’s backend infrastructure to improve its search engine visibility. This is a vital part of website optimization because it helps search engines crawl and index a website’s pages more effectively. In other words, technical SEO ensures that search engines can easily access and understand a website’s content, which can help boost its search engine rankings.
By using expert technical SEO on the Brickform website we are able to improve its search engine rankings, which can increase the chances of potential customers finding the website. Higher search engine rankings can lead to more organic traffic, which can lead to higher conversions and revenue. We understand that technical SEO is incredibly important for new web designs as it can ensure that the website is built on a solid foundation that will result in higher search engine rankings and attract organic traffic.
SEO is not just limited to technical optimization, it is equally as important to optimize website copy and content for search engines. SEO copywriting involves creating website content that is optimized for specific keywords and phrases that people search for on search engines. The goal of SEO copywriting is to create content that not only appeals to readers but also ranks well on search engines.
By including relevant keywords and phrases in the Brickform website copy and content we help improve each website page’s search engine rankings, making it more visible to their target audience. Our comprehensive SEO strategy includes both technical optimization and SEO copywriting that help clients like Brickform achieve their website and marketing goals and reach a larger target audience.
Our team of experts was able to create a custom manufacturing web design for Brickfrom that boosted their brand presence, user experience, and amplified the SEO opportunities they wanted. The new site was better organized and created a direct user journey that was simple to navigate. Site visitors could now easily find the technical information they were interested in and through the implementation of effective CTAs and multiple click points for vital pages, which drove a better user journey for concrete systems.
With the new custom web design, more distributors, contractors, and homeowners would discover the Brickform site, spend longer engaging with the content, and a higher rate would convert to leads. Today Brickfrom site users spend an average engagement time of two and a half minutes. Brickfrom continues to rely on the Idea Marketing group for website support in add-ons and updates for their custom WordPress website.
When the project was completed our work didn’t stop there. We take the time to train our clients on obtaining the most value from their new site by educating them on how to use it to its full potential. If Brickfrom needs additional website support or maintenance the experts on our team are always available. All of Idea’s clients have direct access to our exceptional customer support manager Haley Langer. When Haley is not addressing our client’s needs she works diligently to review the site, offer suggestions and create add-ons and updates to help Brickfrom stay the leader in the decorative concrete industry.
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Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.
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