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Companies that want to improve or completely redesign their website should always start with a well-defined plan

The above questions are all pretty loaded questions which need to be addressed with multiple, integrated solutions. For over a decade, we’ve helped brands remove pain points, identify opportunities for growth/automation, and provide solutions towards big picture business goals.

We have a proven, 6-step process for website development looking at every detail while thinking ahead to how it will grow and evolve.

Similar to building a home, a lot of planning goes into the development of a good website

Yes, it can be a bit overwhelming which is why we break down each custom website build into 6 stages. We start every website build with what we call, the Website Advisory Plan. It is a crucial first step in better understanding what a business needs and connecting the build to measurable goals. Next, we continue to map out the plan within our Website Strategy Roadmap. Here is a quick preview of highlights from both stages.

1: Website Advisory Plan

Bring to Light Meeting with Key Personnel
Define Goals and KPIs
Uncover Deeper Pain Points
Document Performance Scores
Competitive Research
Website Recommendations + Solutions

2: Website Strategy Roadmap

Website Architecture
Target User Persona(s)
User Journey Mapping
Brand Messaging / Voice
SEO Keyword Strategy
Define Scope of Work for the Website Build

After the two stages are completed, we will have a detailed Website Strategy Roadmap of what will be needed to build a website that not only meets your current needs, but provides a system to grow and scale helping to land your next big sales opportunities.

As a bonus, you can take the Website Strategy Roadmap to any agency. You are not locked in to having to work with us, though we would prefer you did. 🙂 Once the ‘dating stages’ are done and you can tell we are the one for you, we can proceed to the remaining stages of the process which cover the website’s content, SEO, web design, web development, and launch of the website. Then the website moves into continuous improvement mode which covers enhancements, maintenance, and on-going security.

Frequently asked questions about the website plan

Do you offer a money back guarantee?

Yes. If you feel we did not deliver value with our Website Advisory Plan, we will give you a full refund.

How much will a custom website cost?

We don’t have an exact answer for you, yet. Redesigning a website is a very individual process that varies from business to business. We also know that no one likes surprises when it comes to business. To help, we like to provide an estimate of what projects similar to yours have cost. Additional functionality or feature integrations could increase the range. This is why we start with the first 2 stages to define a detailed scope of work for the build.

Website Advisory Plan = $2,250
Website Strategy Roadmap = $7,750-$12,750
Content, Design, Development = initially estimated per project based on similar, previous builds

For a custom, professionally built website, you should expect to spend a minimum of $35,000 and some builds can even go over $100,000 due to the size and complexity of the build.

The mobile version of our website sucks, what can we do to make it better?

First thing, don’t feel bad. We hear that all the time. Most likely, the website was not designed or developed to be ‘mobile first’. Meaning it was probably only built as a desktop website and then mobile was an afterthought. Mobile first is when the mobile version of the website has priority over the desktop version of the website. You design on mobile and then adapt the elements for desktop.

We are a content first agency and determine the development approach we take based on the data we see in your analytics. If your audience is 50% mobile traffic, then a mobile first approach should most likely be applied to your project but your goals and needs also have to be factored into the decision.

What is missing from our website?

Hard to say at this point what features or functionality could be missing from your website. Every business has different needs and goals. This is why we do a deeper dive with each company we work with. Obvious pain points are typically the ability to make edits to the website on the fly, it is not mobile friendly, or it simply just looks old and out of date. Some deeper issues could be overall usability experience, employment application process, or product/article sorting and filtering. We will work with you to uncover opportunities within your website to grow and scale.

Where do we start with a website redesign and how long does it take?

We start with the Website Advisory Plan which is completed within 10 business days. Please anticipate up to 2 hours of time from pertinent members of your team to answer key determining questions either through video conference or remotely administered questionnaires. The Website Strategy Roadmap is delivered within 1-2 months. Typically, the total timeframe to build a custom website from start to finish is about 5-8 months.

Do I Need a Website Plan?