Website Improvements - What Website Improvements to Make?

Website Improvement Plan

We will provide an in-depth analysis of your website as it is today (a combination of user testing and advanced software tools) with a list of recommendations based on current best practices, general advice and the estimated time needed. Then you simply approve which ones you want to proceed with. You get full control over what changes are made and the budgeting needed. The website improvement plan includes:

Audit of all plugins: which to keep, delete, or replace
Identify any areas where the page speeds can be improved
Google webmaster console review of recent algorithm changes impacting your website
Overall security review with the latest the spam protection methods
Potential enhancements to aid in website marketing for more traffic and leads
Suggest design improvements to help with the user experience

Once the recommendations are ready, we will meet with you 1 on 1 to discuss the recommended improvement opportunities together. We look forward to helping you.

Glimpse of how the Website Improvement Plan looks.

What does the website improvement plan look like?

Above is just a small glimpse of how sections within the audit will look. Estimated hours for recommendations vary for every website. You are not required to hire Idea Marketing Group to work on any of the recommended improvements. The audit is meant to identify areas of improvement with a recommended course of action and does not include implementation.

What is missing and what website improvements should be made?

Hard to say at this point what features or functionality could be missing from your website. Every business has different needs and goals. This is why we do a deeper dive with each company we work with. Obvious pain points are typically the ability to make edits to the website on the fly, it is not mobile friendly, or it simply just looks old and out of date. Some deeper issues could be overall usability experience, employment application process, or product/article sorting and filtering. We will work with you to uncover opportunities within your website to grow and scale.

Frequently asked questions about website improvements

Do I have to work with your agency on the actual edits from the website improvement plan?

No. You are welcome to take the recommendations elsewhere or even tackle some in-house. Our goal is to provide insights on opportunities for improvement.

Does the website improvement plan require a contract?

Not with a single, one-time purchase. Contracts are used with subscription plans. Available options are:

One-Time = $1,440
Subscriptions: Annual, Bi-Annual, Quarterly = Contact for Pricing

How can we improve the time it takes for our website to load?

The very first step is to better understand what elements are creating issues with load speed. We use a combination of methods for analysis between human testing and software to scan a page. Check out Google PageSpeed to run a quick check on your website. Mobile scores are always lower than Desktop but it is important to know how both perform.

How can we make the website easier to update?

It really boils down to how the website was developed. Some things can be done with existing websites to improve the ease while others are better off with a complete redesign. Forbes released a study in 2021 stating that the average lifespan of a website is 2 years and 7 months which is slightly less than the old rule of thumb for every 3 years. If you’re not ready for a full website redesign, this plan can help extend the life of your website however, all websites, eventually reach a point that patches and repairs are not enough.

How long does it take to receive the website improvement plan?

The plan will be completed within 15 business days or sooner. We will meet with you 1 on 1 to review the breakdown of recommended improvement opportunities together.

The mobile version of our website sucks, what can we do to make it better?

First thing, don’t feel bad. We hear that all the time. Most likely, the website was not designed or developed to be ‘mobile first’. Meaning it was probably only built as a desktop website and then mobile was an afterthought. Mobile first is when the mobile version of the website has priority over the desktop version of the website. You design on mobile and then adapt the elements for desktop.

We are a content first agency and determine the development approach we take based on the data we see in your analytics. If your audience is 50% mobile traffic, then a mobile first approach should most likely be applied to your project but your goals and needs also have to be factored into the decision.

What website improvements can be made to my website?