Top Illinois Web Design Agency Since 2009

At Idea, we help consumer goods brands and industrial businesses reach more customers and generate more quality leads with custom-built websites that are paired with effective marketing strategies.

Built from the ground up and customized to your business needs, your new WordPress website will load faster, be optimized for SEO and organic traffic generation, and provide a better overall experience for your users. For over a decade, we’re proud to have been a partner in success for hundreds of businesses.

Why is custom web design important for Illinois companies?

Companies should strive to invest in their websites, given that they are the foundation for all digital marketing campaigns and online business growth. It is a hub where all your marketing channels feed into.

Essentially, by prioritizing a properly built website, you will reduce the overall spending needed on other channels, resulting in long-term savings and better revenue growth. The following are the most common reasons why custom web design will help elevate your business to the next level:

Built for your needs and operations
Easy and fast to update
Long term marketing savings
Better conversion rates and opportunities
Faster loading speeds for engagement

Our custom web design process

We strive to cover every detail of web design and will guide you through the whole website build or redesign process. By driving the project forward and doing all the heavy lifting, we will strive to minimize your time investment and progress inquiries.

We always take time to learn about our clients’ stories, challenges, and goals through team meetings and regular phone calls. This ensures that we talk through all the necessary questions and maintain vision alignment in terms of design, content, and overall functionality of the website. The following are the essential phases of our website development projects:

Website Roadmap – a long-term plan for the build today and for the future
SEO Strategy – what to focus on and where
Content – we’ll help write it and edit it
UI/UX – responsive, mobile friendly designed layouts
Website Development – custom on WordPress including APIs & Databases

How do we measure ROI on web design projects?

We know that well-built websites are a long-term investment for local Illinois companies. An investment that can make or break a company’s marketing budget and impact the overall revenue stream. This is why we don’t cut any corners and ensure that every detail is tended to with expertise.

It is also critical to establish KPIs at the very beginning of every project that will act as a roadmap for the build and ensure both the immediate and long-term goals are considered throughout the website building process.

Here are some of the most common performance indicators to evaluate. Their optimization will contribute to the overall success of your business growth:

Leads

What is the monthly average of inbound leads? Which page did they originate from? Can geographic patterns be identified? Are there common pain points that can be leveraged for website content?

Search Rankings

Is the website built in a way to maximize your search engine marketing efforts? Do you have SEO-focused landing pages?

Page Load Speed

How long does it take for a page to load? Do you know what your averages are? What elements are slowing down the website?

Device Use

What percentage of visitors are using mobile devices? Is the website built to engage your users on the devices they use most?

Engagement

What is the average time spent on pages? What is the average page views per visit?

Custom Web Design for Bridgford Website 01

Custom Web Design for Bridgford Website 02

Custom Web Design for Bridgford Website 03

Custom Web Design for Bridgford Website 05

CPG Web Design for Bridgford Foods

A Leader In Packaged Food Quality

Bridgford Food Corporation is an internationally recognized brand for its manufacturing practices and its production of delicious products made with quality ingredients. It was originally started in 1932 by founder Hugh H. Bridgford.

Objective
Solution
Custom Website Functionality
Website Support

Objective

align Their Website And Messaging To Strategically Reach The Modern-Day Consumer

Technology, markets, and business is constantly evolving. In order to maintain a healthy competitive advantage, all aspects of a business must be routinely strategized in order to produce effective results. A company’s website can often be the first place potential customers meet their brand, or gain the necessary knowledge to take action towards a purpose. As such a pivotal bridge to a target market, updating and redesigning your website is imperative for a company’s success.

Bridgford’s goal was to remain adaptive to the changing times with their website and therefore remain abreast with a larger variety of potential consumers. Reaching more people increases the pool of potential buyers and stimulates brand awareness to new clients while retargeting previous visitors. Bridgford wanted to make sure their site was reaching as much traffic as possible and that, once there, they could easily find what they were looking for.

With the double-edged sword of expanding its reach and becoming fully optimized for online use, Bridgford wanted to make products and information easier to access. By doing so, they can meet more consumers at various stages of purchase intent. By easily providing an easy solution to a range of problems, Bridgford can begin to develop a positive association between brand and buyer.

While the site itself was a primary objective, Bridgford had an objective for utilizing the copy within. In order to overcome a limiting brand perception, Bridgford wanted to properly communicate their brand message to reinforce that their company offers more than just jerky and to specifically target the people who buy its products: modern outdoorsmen.

Solution

Attract Target Audiences By Improved CPG Branding Through A Custom Website

The custom food and beverage web design makes Bridgford products as available as possible. The average user journey is incredibly varied and often never the same way twice. Therefore, driving traffic to the redesigned website was not just enough. Bridgford needed to have all their bases covered and meet consumers at every stage of the buyer’s journey. This is why Bridgford offers the option to buy products directly from their site with the “Shop Now” page, locate where they can buy products near them, as well as more information for people not ready to take either step.

Bridgford’s website design allowed them to successfully offer multiple solutions to counter complex purchase paths. Site visitors can: purchase the product directly from their site, locate the nearest store to their custom location if they wish to purchase in person, or garner information regarding all things Bridgford. With four distinct dropdowns, traffic is easily corralled and gently guided in the direction most likely to result in a conversion.

Using Distinct CTA’s To Drive Action and Increase Conversions

Consumers visiting the “Shop Now” page have a much higher intent to make a purchase. They are currently at the decision stage of a buyer’s journey and are ready to act. This makes it critical to organize product information clearly to prevent a seamless buying experience. It avoids mental obstruction and frustration that could result in visitors leaving the site. Idea wanted to make sure Bridgford capitalized on traffic coming to this page by upgrading their product page designs with clear product imagery, and having both products and ordering available in the same place.

Organized navigation was also implemented in order to help users easily find what product they were looking for. Upon clicking the “Shop Now” page, products are categorized into 6 clear sections: pepperoni, beef jerky, summer sausage, salami, meat snacks, and fundraising. Within each main category are related products based on which form the user wants. You can click on each product to view specific details and information, as well as have related products listed below. If interested, visitors can simply add the item to their cart and continue their buying experience until ready to checkout.

To reach today’s average consumer, you have to be aware of current purchasing trends. Besides the fact everyone has a phone now, with a target market of avid outdoorsmen, Bridgford’s average consumer is purchasing their products on the go. With information being more easily accessible from cellular devices and people spending an increased amount of time on them, it was imperative for Bridgford’s site to be 100% mobile-friendly and optimized. This means that their custom web design included back-end optimization for various size devices as well as a strategic mobile layout. By improving mobile design and speed, Bridgford can take advantage of mobile traffic users looking to make a purchase.

The modern website redesign presents a clear look, and a cohesive branding message focused on directly talking to their highest consumer demographic: males who like the outdoors. Product pages feature copy distinctly marketing their meat products as 100% American beef and Bridgford as a company that is fully American-based. By taking a more uniform stance on all pages helps to better resonate with their target customer demographic and show how much Bridgford has to offer.

While even the most rustic of men stick with tradition, more and more are intrigued by social media featuring their favorite outdoor hobbies and activities. To capture their target market’s attention, the Bridgford Outdoors page highlights their angler team to drive a deeper connection between consumer and company. This is linked to their Instagram and Facebook platforms that feature product and outdoor content, further solidifying their brand story. Linking to these platforms can help increase traffic to their posts and allows Bridgford to successfully reach a younger generation of targeted consumers, helping to establish brand loyalty earlier.

With an updated website featuring a custom redesign, access to online ordering and product information, mobile-optimization, and branding for their target market, Idea was excited to produce a site with many future benefits. Bridgford is now prepared for the future, and better than ever!

Custom Website Functionality

Using a Custom WordPress Website To Accomplish Custom Website Functionality

The “Where To Buy” page was specifically designed by Idea for Bridgford to help users with the question, “Where can I find Bridgford products near me?”

With a typical location page, many websites list every possible location or show markers spread out across a wide map. While this is helpful, a buyer on the verge of purchasing a product doesn’t need to know all of Bridgford’s locations – in fact, that long list will slow down their search and decrease their user journey.

Consumers want solutions fast, instantly if possible; they only need to know the location that works best for them. Having a custom map with up to three filter options allows a speedy and efficient answer that delivers Bridgford location options that are directly related to the prospective client’s needs.

Website Support

Supporting Bridgford’s New Custom WordPress website In More Ways Than One

While the design may take the forefront, development had a huge hand in this custom food and beverage website redesign. By simplifying the backend, our expert development team increased load speed, and accelerated overall site performance, while also utilizing the design to be fully optimized on desktop, mobile, and tablet devices. This ensures that no matter how traffic is getting to Bridgford’s site, their user experience won’t be impacted by slow speeds and display errors.

Once on-site, users can easily navigate through clear SEO copy and attention-grabbing call-to-actions. Better user experience, website functionality, and optimized SEO all mesh together to help drive SERP rankings up.

The success story doesn’t stop there. While website design and marketing come naturally to everyone at Idea, we recognize that our clients will need assistance after a site is successfully launched as well. While our website can be customized, we also offer website troubleshooting, training, and tips through a personalized support team. Our lead support manager Haley is an open book of knowledge that you can rely on to make sure your company can internally utilize your website redesign to its full capacity.

Image of Custom Web Desgin for Idea Manufacturing Case BPI Chicago

Driving Social Justice

A Non-Profit Group Dedicated to Equality

Now rebranded as Impact for Equity, previously BPI Chicago. Their work is focused on police accountability, the criminal legal system, and housing. BPI utilizes a combination of legal tools, policy research, advocacy, organizing, and convening to work toward transformational change.

Objective
Solution
Custom Web Design
SEO
Website Design Award

Objective

A Non-Profit Website Design that Wasn’t Driving Social Action

BPI Chicago reached out to a local Chicago web design company, Idea, to create a nonprofit web design for the WordPress Content Management System. BPI was looking for a new website that would help inform people who are concerned with public interest law.

The new custom web design needed to feature clear, easy navigation that highlighted critical information. Users needed to be encouraged to get involved or take action in the form of donations. The previous website was not driving the kind of results that our clients needed to help initiate serious social reforms.

BPI Chicago also needed a website that was easy to manage and update as needed. On the social justice front, things can change rapidly and the BPI Chicago team needed to be able to adjust their website and promote new information quickly. Their current nonprofit web design did not provide the mobility that BPI Chicago wanted as a forerunner in social equity causes.

Website load speeds across different platforms were also a major priority for BPI. Social justice causes tend to attract a younger demographic, which means that those users would likely be accessing BPI’s information through a mobile device. Therefore, the website needed to be optimized for mobile devices, and load quickly.

Another major pain point for BPI Chicago was its current search engine ranking. If their website was not ranking for their targeted keywords, they were missing out on donations, volunteers, and awareness for their organization. They needed a website that would rank higher in the search results. A lack of SEO strategy was hurting the success of their current non-profit web design.

Solution

Driving Social Change with an Integrated Web Strategy

Idea’s experts in non-profit web design approached this project with an integrated web strategy focus. Our Chicago web design team would address the issues facing BPI by proposing a new website that would support its mission. The new website would address the current issues BPI Chicago was facing and give their team greater control over their content and messaging.

Our team would also help remedy their technical and non-technical SEO so the new custom WordPress website would reach a larger audience through better search result ranking. Combined with the new website these adjustments would drive much higher traffic levels to their website and reach their desired target audience.

Custom Web Design

Implementing an Integrated Web Strategy with Top Non-Profit Web Design

This custom WordPress website would reflect the passion of their organization while presenting a professional look by leveraging modern web design themes. In addition to better reflecting their organization, their new website featured an improved UI/UX design that helped visitors find the info relevant to them. The improved organization and navigation of the website build trust with their target audience and generate better conversion rates. Trust is an extremely important factor for non-profit web design.

We built the website with the BPI team in mind, making sure that the website was easy to manage and update as needed without bogging down the website’s functionality. The BPI team could easily manage the new website without fear of breaking or slowing down the website.

The new BPI custom web design also benefits from much faster load speeds, which would also reduce bounce and increase engagement. Each page loads quickly whether the user is on a mobile or desktop device.

Our experts in non-profit web design also ensured that mobile optimization was a priority, meaning users would have the same high-quality website experience across various devices.

SEO

Optimizing SEO as Part of Our Integrated Web Strategy

While our custom web design team worked on updating the website to perform more efficiently and provide a better user experience; our team of SEO experts got to work making sure that it would rank well in search engine results. SEO improvements are a key element of a successful integrated web strategy.

We spent time completing research and analysis to find the best keyword opportunities for BPI Chicago to rank. Once we’d identified the ideal keyword list we implemented these across the website to help their pages start ranking as part of our comprehensive SEO strategy.

Throughout the new website copy, we’ve included the careful use of numerous SEO phrases that help improve BPI’s search engine rankings. These phrases help draw more traffic to the website and increase BPI’s reach.

We also made sure to improve the technical SEO of BPI’s website. This means including the right keyphrases in various title tags and descriptions, headers, and of course alt tags. Each of these attributes plays a big role in the overall integrated web strategy.

By covering all of these various areas of technical SEO the website’s overall SEO score greatly improved. The new BPI Chicago website has a score of 100 in SEO and Best Practices on Google Page Insights. With a custom web design and a top SEO strategy, BPI’s website had become a true asset to the organization.

Website Design Award

Bringing Home a Prestigious Award for Our Non-Profit Custom Web Design

After our work on BPI’s custom web design the website was entered in a prestigious web design competition that features thousands of entries from more than 60 countries, the annual Web Excellence Awards. The non-profit web design category featured numerous unique social justice and non-profit websites competing for the top award. A panel of website and activist experts consulted to determine the activism category winner, our very own non-profit web design entry, BPI Chicago.

Our custom web design work for our client won a Web Excellence award and was featured on the competition’s website for one full year. This created valuable backlinks and brought even more attention to the BPI cause.

A Custom WordPress Website for Printing Experts SYL

A Multi-million Screen Printing Business

Show Your Logo is an established and trusted brand that distinguishes itself in a highly competitive $20 billion dollar industry. If you can think of it, they can print on it. Show Your Logo (SYL) specializes in creating custom promotional products for your business. From cutting boards to Jenga blocks and everything in between, the SYL team can advertise your business by putting your business logo on it.

Objective
Solution
Custom Web Design
SEO
Google Ads

Objective

Lack of SEO Optimization and Low Search Results Ranking

The first issue that Show Your Logo was experiencing is a common issue for many websites, the lack of SEO optimization and its negative impact on page ranking. When your site doesn’t appear on the first page of search results you’re potentially missing out on thousands of traffic clicks. Our client wanted a website that was optimized for search engine results and would get their page in front of a larger audience. Show Your Logo needed a comprehensive SEO strategy.

A Poor Website Experience for Users

Another issue that Show Your Logo discussed with our team of custom web design experts was the overall experience of their website users. Factors like website navigation were costing them conversions. Overall the Show Your Logo website left a lot of opportunities for improvement that would keep users engaged on the page and ultimately lead to more sales.

Users typically decide whether a website is good or bad within the first few fractions of a second into the interaction. If the first impression is negative users are less likely to use, recommend or trust the site, the opposite also holds true.

Solution

Manufacturing Marketing Strategy and Custom Web Design To Solve SYL’s Problems

Our consistent approach to web design user experience would lead to improvements in the Show Your Logo website through custom web design, manufacturing SEO strategy, and PPC Ads management (Google Ads).

Our goals were to improve:

User interface to encourage new user conversion
Reduced cognitive load on users
Lower bounce rates
Consistency across website content and CTAs
Drive conversion with a PPC campaign

Custom Web Design

Custom Web Design Optimized for User Experience

We began building a custom web design using WooCommerce that would improve site functionality and simplicity of use for our client. Our custom WordPress website developers created completely custom features like an importer tool that converts products from a client-supplied Excel spreadsheet into WooCommerce product types and converts each product to a dynamic page. This intuitive feature creates efficiencies that reduce the time the Show Your Logo team spends on updating inventory offerings. Our in-house web development team also created custom client portal pages for quick reference and reordering.

Our custom web design team also worked on the front end, building a search function that allowed advanced search filters so customers could more easily find the product(s) that interested them. We continued the user features improvement process with an additional quick quote feature that could be used from any of the single product pages. Another feature we included in the new Show Your Logo website was the ability for clients to upload their own artwork.

Improving the UI/UX of an E-Commerce Website

Next, our expert digital marketing experts used their knowledge of best practices to improve the overall user journey and website experience. Our team utilized engaging photos that easily catch the user’s attention and support the general stylistic concept of building a visual hierarchy. Product images on the website help convey how the finished results would look and help set customer expectations.

We continued to organize the site using images and collapsible navigation tools that reduced the amount of distracting content. This led users where they needed to go more quickly and directed them to paths that would result in action items.

As part of the user navigation, we implemented several clear Call To Action (CTA) buttons throughout the website. These actionable items included “Quick Quote,” and “Shop All Products” buttons that drive users to desired actions. We created internal consistency by using the same colors and style for CTAs throughout the website so users would quickly and easily discern them.

Implementing these CTAs and simplified user journeys greatly improved the overall website experience and functionality. Users could now find desired products and information with ease, keeping them on the site. By highlighting and leading users to desired actions they’d convert to customers more easily. These updates helped strengthen our integrated web strategy for Show Your Logo.

SEO

Implementing an SEO Strategy as Part of Our Manufacturing Marketing Services

To address page ranking and lack of SEO optimization our web marketing team researched keywords and phrases that would optimize the SYL website. Our SEO experts implemented keywords in meta tags and titles to improve the website page’s search engine rankings.

As our team improved the use of phrases in technical tags and website written copy, our team also implemented an SEO and content marketing strategy. This strategy included creating monthly SEO-focused content to improve search engine rankings for specific keywords and attract more website traffic.

As a result of our website improvements and SEO strategy efforts, the SYL website saw a 36% increase in new website visitors the following year.

Monthly Content as part of our SEO Manufacturing Plan

In addition to the website SEO improvements, our team was also commissioned to create monthly SEO content for our client to further improve their search engine rankings.

This SEO focused content can be location pages, additional web pages, case studies, or monthly blog content.

The variety in our SEO content options allows us to be more responsive to Show Your Logo’s needs. The monthly content focuses on specific valuable SEO phrases and opportunities that our continuous SEO research uncovers.

Monthly SEO content will improve the rankings for these phrases over time and drives even more traffic to the Show Your Logo website.

Google Ads

PPC Ad Management of the Clients Google Ads Campaign

We also worked on creating a Google Ads campaign that would also drive traffic to specific pages for SYL. As part of our PPC ad management services, our team reviewed the keywords and bidding strategy to determine the most valuable keywords for Google PPC ads.

We organized the campaigns into specific product groups so that each of the Google PPC ads would target the most relevant keywords and reach targeted audiences. Our team also improved other key factors within the ad setup to optimize the Google Ads quality score.

With ongoing PPC ad management and optimization, we built better campaigns that would drive more traffic to the website through clicks, and also increase conversions. Within the first year, our top campaigns saw drastic improvements in factors such as CTR and Clicks. Overall Google PPC ad clicks increased by 206% in the year following our adjustments.

Certified for SEO + Advertising

Free Website Redesign Checklist

Are you preparing for an upcoming website redesign? Maybe this is not your first rodeo or this will be your first website project. No matter your experience level, this checklist will help you prepare for your new website.

Website Redesign Planner

Custom Web Development Services For Your Illinois Business

For over a decade, we’ve designed websites for Illinois brands that are reaching thousands of users every month. We have a proven process for customized web development by looking at every detail of a build, while thinking ahead about how the website will function in the long-term to achieve particular business outcomes.

You will not find any cookie-cutter templates here. Our web designers, content writers, and developers work together to turn websites into strategic and engaging customer experiences. Our ultimate goal is to help Illinois companies be found by their ideal customers and thrive online.

Website Strategy

Companies that want to improve or completely redesign their existing website should always start with a well-defined plan. Together, we will create a blueprint to be used for your website build.

Define Goal KPIs
Uncover Opportunities
Identify Solutions
Develop a Website Architecture
Build a Brand Board
Map Out User Journey
Perform Competitive Research

Website Content + SEO

We begin with in-depth research and planning before crafting search engine optimized copy for your website. We will simplify your visitor’s decision-making and improve call-to-action conversions.

Define Messaging Tone and Feel
Establish a Keyphrase SEO Strategy
Write Targeted Website Content
Identify Call To Action Messaging
Create Website Wireframes

CRM Integrations

We’ve worked with a variety of CRMs as well as different types of use cases. If there is an API, we have it covered or set help in creating an API as well as leverage Zapier.

Salesforce
Hubspot
Zoho
Pipedrive
SugarCRM
Microsoft Dynamics

Database Integrations

Simplify operations by connecting databases to populate content directly on your website. We can write scripts to import and handle a wide variety of data types and needs.

Product Catalogs
Specification Tables
Data Records
User Management
Cron Jobs for Automated Updates

Custom Built on WordPress

Where all of your marketing channels feed into. With a properly built website, you are reducing the spend needed on other channels resulting in long-term savings and improved opportunities to generate more revenue.

Responsive Layouts with UI/UX Best Practices
Completely Custom, No Poorly Made Templates
Code Optimization for Loading Speed
Usability Testing + Browser Compatibility
1 on 1 Website Training

Website Support + Improvement

Websites, browsers, and user behavior is always changing. We provide plans to support website needs with routine maintenance as well as continuously improving websites to beat and stay ahead of the competition.

Website Support Plans
Managed Monthly Hosting
ADA Compliance + Monitoring
On-going Search Engine Optimization
Content Marketing
Paid Advertising

Is your website an asset to your business growth?

Let our premier Illinois web design agency bridge the gap between where you are and where you want to be!

Let’s Talk

Our Chicago restaurant group needed a complete website overhaul to match the new direction of our company.
‐ Phil Stefani Signature Restaurants - Chicago Restaurant Group

Idea Marketing Group is truly an example of excellence. Great design, fast turnaround, friendly team – Bridgford loves Idea!
‐ Bridgford Foods - Chicago Food Manufacturer

Idea Marketing has been our company’s website host for many years, and we are very pleased with their services.
‐ The Patio - Chicago Restaurant Group

Every other agency was telling us what we needed instead of listening to what we wanted. We all felt like you really heard us.
‐ Superior Beverage - Chicago Beverage Distributor

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Meet Our Web Agency

We work hard to be the web agency you actually enjoy working with. You can speak directly with any team member and can tell immediately they have your best interest in mind. No bullsh*t or technical jargon. Our agency was founded in Chicago on June 15, 2009 and we continue to serve many companies within the Chicagoland area.

Erin Karper

Senior UI/UX Designer

Frequently Asked Questions About Our Illinois Web Design Agency

Do you have experience in our industry?

Most likely. Since 2009, we’ve built hundreds of websites within various industries. No matter the company, we invest the time to learn your story, your challenges, and your goals to provide recommendations to maximize your marketing ROI. We do know web design inside and out as well as user behavior. Pair those together and we get results, no matter the industry.

We build custom websites paired with digital marketing strategies to grow your customer base and improve inbound lead generation.

How much does a website cost?

This is a loaded question that requires a bit of a loaded answer. Websites today are complex marketing tools that require a team of specialists:

Project Manager
Account Strategist
Designers
Front-end Developers
Back-end Developers
Content Writers
SEO Specialists

Similar to building a home, it first requires a plan to ensure every detail is covered. We like to call it a website roadmap.

We approach every website build in phases. The first phase is a deep interview of your company with pertinent members of your team to answer key questions to help uncover pain points, understand your goals, identify opportunities, as well as analyze the companies you are up against.

Next, we take the recommendations and knowledge gained during the first phase to craft a well-defined strategy for the custom website build. This includes the website architecture, target user personas, user journeys, brand messaging/voice, and SEO strategy which allows us to more accurately define a scope of work for the remainder of the build following the roadmap.

We will have a detailed plan as to what will be needed to build a website that not only meets your current needs but also provides a system to grow and scale helping to land your next big sales opportunities.

With all of that being said, our custom websites start at $30,000. You will not find any cookie-cutter templates here and all work is done in-house by our full-time employees.

How much to spend on marketing?

Setting an annual marketing budget can be a challenge and there are many factors to take into consideration. A quick way to generate a rough figure is to base it on the annual revenue of the company. An average percentage for B2B ranges from 6% to 12% of gross revenue as recommended by eMarketer’s Marketing Spending, assuming the sales margins are in the range of 10% to 12%. If we use these rates, below are quick examples of recommended marketing budgets:

Gross Revenue $2,500,000 x 0.12 = $300,000/year or $25,000/month

Gross Revenue $5,000,000 x 0.10 = $500,000/year or $41,650/month

Gross Revenue $10,000,000 x 0.08 = $800,000/year or $66,665/month

Gross Revenue $25,000,000 x 0.06 = $1,500,000/year or $125,000/month

These are considered conservative numbers, as companies who are in aggressive growth stages will often spend up to 20% of their revenue on marketing as well as B2C, which is typically higher than B2B. Companies that are just starting out will need to set a higher percentage than those that are more established. Measuring the success of any marketing campaign is critical. Budgets should be spent wisely and spread out to cover various types of advertising.

What is recommended for marketing budget allocation?

Gartner CMO Spend Survey released an in-depth look at marketing budget allocation for 2021, below are the findings. It is important to be aware that marketing spending is impacted by the general nature of the business, competition, and consumer behavior.

Owned Media	20%	Website, Email, Mobile
Paid Digital	21%	Search Ads, Display Ads
Earned Digital	22%	SEO, Social Media
Offline Ads	10%	Publications, Direct Mail
Affiliates	9%	Partners, Distributors
Events	8%	Trade Shows

Another quick rule of thumb for marketing budget allocation is the 70-20-10 rule.

70% of your budget is allocated toward marketing strategies you know work well
20% of your budget is allocated toward new strategies aimed at helping you grow
10% of your budget is allocated toward experimental strategies

What is the average timeframe to build a website?

Our proven process has been continuously improved over many years of collaboration and best practices requiring each phase to be completed and approved before starting the next. We will schedule bi-weekly calls and ensure we’re on track with the project build.

Typically, the website timeframe from start to finish is about 5-7 months. The following are the stages that follow our website build:

Website Advisory Plan> Team Strategy Meeting> Define Goal KPIs> Uncover Pain Points> Website Recommendations + Solutions> Competitive SWOT Analysis	10 Business Days
Branding + Content Strategy> Website Architecture> Target User Persona(s)> User Journeys> Brand Messaging / Voice> Keyphrase SEO Strategy> Define Scope of Work for the Website Build	~1 Month
Website Build> Content> User Interface Designs> Frontend Website Development> Backend WordPress Development > Launch and Final Testing	~3 – 6 Months
Included WordPress Training > One-on-one or group training> WordPress training guide > Typically plan for 60-90 minutes	After Launch

Founded in 2009. Idea Marketing Group is a top Chicago web design agency that works intimately with consumer brands and manufacturers to help build, maintain, and market websites. See the award-winning work or a specific service like manufacturing web design.

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