If you have a business, chances are that you have a website as well. If you are lucky, that website is being developed by or is developed by Idea Marketing Group. A website is the perfect medium to introduce yourself and your amazing ideas, as well as to grow your business to new heights. However, did you know that if your website does not have good Terms and Conditions that you may be giving up certain rights and not protecting your business and yourself as well as you should? Furthermore, did you know that if you do not have a Privacy Policy, you are breaking the law? These documents are contracts between you and every person who visits your website and may even help increase positive customer relationships by setting the ground rules and establishing that you are transparent.

What are some of these great advantages of having Terms and Conditions?

The beauty of Terms and Conditions is that visitors and users of your website are automatically subject to the rules simply by being on your website; there is nothing to sign and no extra steps to take. A big advantage of these rules is something that will improve customer experience: you can specify what actions are acceptable and what actions will not be tolerated. For example, you can specify that spamming is not allowed and that hateful, violent language will not be tolerated. Finally, you can specify that you can delete anyone’s account if they are breaking these rules. This step will give you control of your website and will improve user experience by making your website a positive and welcoming space.

Another advantage of having Terms and Conditions is that you can specify where disputes will be resolved. For example, let’s say that you are a business coach based in Chicago that offers a few classes online on your website. A client took the class but did not receive as much value for his money as he wanted and is now suing you. How do you ensure that you do not have to go to New York, for example, to litigate this lawsuit? Your Terms and Conditions should specify where you will litigate so that you do not have to fly from Chicago to New York and spend large sums of money litigating far away from your home state.

Terms and Conditions are also useful because you can use them to inform your visitors and users that you are the owner of content, logo, design of the website, and other intellectual property. This will help remind users and visitors that they may not take anything from your website without your permission. It also helps ensure that you do not lose your trademark or copyright by nature of multiple companies using your intellectual property. This small part helps deter theft of trademarked and copyrighted materials, thereby possibly saving you thousands of dollars.

Lastly, you should have Terms of Service because they help establish and maintain good customer relationships. If you own an eCommerce store, having the returns and cancellation policy makes your company look more legitimate and puts your customers at ease. Payment terms also help prevent future disputes regarding when the client is supposed to pay. If you have a membership service on your website, you can specify how one can become a member and how they can cancel their membership, thereby increasing transparency and positive relationships with your clients.

As you can see, having Terms and Conditions is extremely beneficial to establish what rules your users must follow and to increase positive customer relationships.

What are some of the benefits to having a Privacy Policy?

Apart from the fact that it is required by law. The Privacy Policy explains what information you collect from your users, what you do with the information and who you share it with. The Privacy Policy is an excellent way to establish trust with your readers – it shows that you are transparent. Users feel much safer when they know what you do with their personal information. It also provides instructions for handling CCPA requests.

What is the California Consumer Privacy Act?
If you have a Privacy Policy on your website and collect personal information and someone from California visits your website, you will be spared the $2,500.00 fee. Any visitor from California must be given the option to opt-out of any collection of personal information.

Having Terms and Conditions and a Privacy Policy on your website is an excellent way to be transparent, protect yourself and your company, increase positive customer relationships and keep your website fun and welcoming for everyone. We really hope that you consider these two contracts for your website.

Have legal experts help with your Terms & Conditions and a Privacy Policy

The law is constantly changing, and keeping a constant eye on when you need to update a policy can be daunting. Save yourself time and money. Termageddon updates the policies, automatically, whenever changes need to be made.

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