Pitcher This! Podcast

Brewing up stories + brand marketing advice with beverage industry leaders.

Share your experience building a brand that makes people thirsty. On the Pitcher This! podcast, we talk to founders, brewers, and marketing managers about how they got into the beverage industry and what they love about it today. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

Available on All Major Podcast Networks

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Meet the Host, Darren Fox

podcast host darren fox

I’m an entrepreneur with 20+ years of marketing experience and I like to approach to business differently. I was born and raised in the Chicago area. I met my wife at a high school volleyball game and we’ve been together ever since, we have one daughter that is just as crazy as me. I’m a craft beer lover and drink tea on the regular.


Our listeners are consumers, beverage brands, distributors, suppliers, and vendors. The featured guests on our podcast are beverage industry leaders who not only share their stories, but have become active listeners as well. With a monthly reach in the thousands, it is a great way to connect with those invested in the beverage industry. Each podcast episode is between 20-30 minutes and available on all major networks as well as shared across multiple social channels.

Beverage Industry Founders + Marketing Managers

Our guests are brand leaders within the beverage industry as well as marketing managers within both major categories of non-alcoholic (water, juice, soft drinks, coffee, tea) and alcohol (spirits, wine, beer, cannabis) sectors. From early startups featured on Shark Tank, to mid market dominating retail chains, as well as exits and acquisitions. This allows for the best perspectives and inspiration for our listeners.

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5 Most Recent Beverage Industry Podcast Episodes – View Full List

Starting and Growing a Craft Brewery With Matt Riggs of Riggs Beer Company

In this episode of Pitcher This!, Darren Fox talks with Matt Riggs of Riggs Beer Company to hear his brewery’s story and how they approach their craft. The two talk about a host of topics including sustainability, how to put on a successful tour, and the best marketing strategies for your brewery. They also go through Matt’s own story and how it influenced his brewery. Stay tuned to hear all this and more!

The Best Way to Market Your Alcohol With Leah Keggi of Blue Ridge Spirits & Wine Marketing

Darren Fox sits down with Leah Keggi, the Marketing Director at Blue Ridge Spirits & Wine Marketing, to learn the right way to market your alcoholic beverage. They talk about the fundamental differences between traditional marketing and marketing for premium spirits. They also dive into specific topics such as international campaigns, the best channels for your brand, and the three-tier system. Hear it all on this episode of the Pitcher This! podcast!

Distinguishing Your Craft Brewery With Aaron Keefner of More Brewing Company

In this episode of the Pitcher This! podcast, Darren Fox talks with Aaron Keefner, the Brewery General Manager for More Brewing Company, to hear how they’ve improved their marketing and drink selection. Aaron goes through his journey in marketing and promotion and how he applies what he’s learned to More Brewing. They also touch on supply and demand, social media, and their exclusive Bairal Society. Stay tuned to hear all this and more!

Creating and Marketing a Better Sports Drink With Mark French of X2 Performance

On this episode, Darren Fox interviews Mark French, CEO of X2 Performance, to find out why the brand is doing so well and the secret to Mark’s success. Together, they go through Mark’s career and how he got into so many different industries. They then discuss X2 Performance, what separates the company from other sports drinks, and how they’ve utilized sponsorships to their advantage. All of this and more on the Pitcher This! podcast.

Discovering a Better Way to Market Yourself With Nick Packard of NP Connect

Darren Fox invites Nick Packard of NP Connect on to the show to discuss noteworthy marketing and how to get engagement with your brand. Together, they go through Nick’s career and how he developed the skills he has today. They also talk about the success of the “Pass Me a Beer” campaign and how Nick turned golf balls into effective marketing. Hear the rest by listening to this episode of the Pitcher This! podcast.

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