Pitcher This! Podcast

Brewing up stories + business advice with leading manufacturers and cpg brands.

On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

Available on All Major Podcast Networks

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Meet the Host, Darren Fox

podcast host darren fox

I’m an entrepreneur with 20+ years of marketing experience and I like to approach to business differently. I’ve been a keynote speaker on various marketing topics and enjoy being a guest on other podcasts. I was born and raised in the Chicago area. I met my wife at a high school volleyball game and we’ve been together ever since, we have one daughter that is just as crazy as me.

Audience

Our listeners are consumers, cpg brands, distributors, suppliers, and manufacturers. The featured guests on our podcast are leaders who not only share their stories, but have become active listeners as well. With a monthly reach in the thousands and quickly growing, it is a great way to connect with those invested in the manufacturing and cpg industry. Each podcast episode is between 20-25 minutes and available on all major networks as well as shared across multiple social channels.

Beverage Industry Founders + Marketing Managers

Our guests are business leaders within the manufacturing space and cpg industry. From early startups featured on Shark Tank, to mid market dominating retail chains, as well as exits and acquisitions. This allows for the best perspectives and inspiration for our listeners.

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5 Most Recent Beverage Industry Podcast Episodes – View Full List

Marketing and Distribution for Canned Wine With Hilary Cocalis of Sipwell Wine Co.

Darren Fox sits down with Hilary Cocalis, the Founder of Sipwell Wine Co., to talk about distribution and marketing for her canned wine brand. The two go over her story and how she’s overcome the obstacles of starting her own beverage company. They also go into detail about the selection process for different types of wine and how she went in a different direction for carbonation. Hear the rest by checking out this episode of the Pitcher This! podcast.

How To Build an Authentic Booze Brand With Taylor Foxman of The Industry Collective

On this episode of Pitcher This!, Darren Fox speaks with Taylor Foxman, the Founder and CEO of The Industry Collective, to hear her perspective on building and growing an authentic beverage brand. They go over new trends in marketing, the crucial next steps for small companies, and supporting women in the industry. They also talk about Taylor’s career and she’s discovered her success. Stay tuned!

Unique Stories and Spirits With Pavlos Dafnis of Wolf Point Distilling

Darren Fox hosts Pavlos Dafnis, the Founder of Wolf Point Distilling, to discuss the brand and how they use stories to elevate their product. They go through the initial inspiration, the difficulties along the way, and how they have broken through to find success. They also touch on Pavlos’ approach to marketing and the tips he has for newcomers to the beverage space. Hear all of this and more on this episode of Pitcher This!

Making and Marketing Cocktails in a Can With CC and Reed DesRosiers of Troop Beverage Co.

Darren Fox hosts CC and Reed DesRosiers, the Co-founders of Troop Beverage Co., to talk about what makes their ready-to-drink cocktails special. They discuss their creative marketing, how they chose their flavors, and the unique challenges of running a company as a married couple. The two also reveal how they built their loyal following and share the key to turning customers into brand ambassadors. Check out this episode of the Pitcher This! podcastto hear it all for yourself.

Finding Your Niche As a Craft Brewery With Chris Knight and Michael Heldebrandt of The Blind Pig

Darren Fox sits down with Chris Knight and Michael Heldebrandt of The Blind Pig to talk about how they carved out a unique identity for their brewery. They discuss the origins of The Blind Pig, how they market the business, and the hurdles they’ve had to overcome along the way. They also talk about Michael’s experience delivering beer in a dinosaur costume and how it boosted the brand. Hear it all on this episode of Pitcher This!

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