Pitcher This! Podcast

Brewing up stories + business advice with leading manufacturers and cpg brands.

On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

Available on All Major Podcast Networks

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Meet the Host, Darren Fox

podcast host darren fox

I’m an entrepreneur with 20+ years of marketing experience and I like to approach to business differently. I’ve been a keynote speaker on various marketing topics and enjoy being a guest on other podcasts. I was born and raised in the Chicago area. I met my wife at a high school volleyball game and we’ve been together ever since, we have one daughter that is just as crazy as me.

Audience

Our listeners are consumers, cpg brands, distributors, suppliers, and manufacturers. The featured guests on our podcast are leaders who not only share their stories, but have become active listeners as well. With a monthly reach in the thousands and quickly growing, it is a great way to connect with those invested in the manufacturing and cpg industry. Each podcast episode is between 20-25 minutes and available on all major networks as well as shared across multiple social channels.

Founders + Marketing Managers

Our guests are business leaders within the manufacturing space and cpg industry. From early startups featured on Shark Tank, to mid market dominating retail chains, as well as exits and acquisitions. This allows for the best perspectives and inspiration for our listeners.

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5 Most Recent Beverage Industry Podcast Episodes – View Full List

Creating an Off The Grid Brewery With Anna Schweig of Big Thorn Farm & Brewery

In this episode of the Pitcher This! Podcast, Darren Fox sits down with Anna Schweig, Co-founder of Big Thorn Farm & Brewery, to talk about her unique approach to brewing and how she and her husband created a distinct experience. They go over her early days of homebrewing and how they used their background in the industry to start their venture. They then touch on topics such as marketing, product experience, and how they choose their food and drinks.

Marketing for an Overnight Success with Will Hench of NIPYATA!

Darren Fox takes the time to interview Will Hench, the CEO and Co-founder of NIPYATA!, to hear how they’ve marketed their product and met the increased demand. They go over the origin of the brand, how he applied his background in marketing to the business, and how they’ve maintained their success. They also go over the new products they’re rolling out in the future. Hear it all on this episode of the Pitcher This! podcast!

Using Augmented Reality for Wine Collections With Dr. Jeff and Josh Daiter of InVintory

Darren Fox hosts Dr. Jeff and Josh Daiter, the Co-founders of InVintory, to hear about their wine collecting platform and what it looks like in action. They talk through the software, the user experience, and the response they’ve had from real wine collectors. They then dive into the details of InVintory’s future and how they’ve been so successful so far. They also give advice for new entrepreneurs and the principles they can apply. Hear all this and more on this episode of Pitcher This!

Promoting Experimentation in Breweries With Jordan Radke of Pilot Project Brewing

In this episode of the Pitcher This! Podcast, Darren Fox has Jordan Radke, the Co-founder and COO of Pilot Project Brewing, to talk about the company and how they’ve been making local brands more accessible and centralized than ever. Together, they discuss Pilot Project’s origins, their rises and falls, and how they’ve gotten to where they are today. They also touch on their approach to marketing and how they’ve thrived in Chicago. Hear it all and more on this episode!

Marketing and Distribution for Canned Wine With Hilary Cocalis of Sipwell Wine Co.

Darren Fox sits down with Hilary Cocalis, the Founder of Sipwell Wine Co., to talk about distribution and marketing for her canned wine brand. The two go over her story and how she’s overcome the obstacles of starting her own beverage company. They also go into detail about the selection process for different types of wine and how she went in a different direction for carbonation. Hear the rest by checking out this episode of the Pitcher This! podcast.

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