In his role as Marketing Strategist, Bill Skowronski helps Idea clients think differently about marketing as an asset and an opportunity to connect with their target audience. His background includes over a decade of experience creating and implementing comprehensive marketing plans for nonprofit organizations and manufacturers.
Bill’s personal mantra for modern marketing is “Outcomes over Outputs” which encourages small to medium-sized businesses to focus not on what they make–but on what they make possible.
Away from work, Bill enjoys watching Chicago sports, traveling with his wife Karla, and creating memorable experiences with his two daughters. He is also an avid golfer, a softball player and a Chicago marathon finisher.
Favorite marketing quote: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”