Idea Marketing Group https://www.ideamktg.com Idea Marketing Group of Chicago offers award winning web design, web development and digital marketing services to clients all over the world. Tue, 25 Jul 2017 17:29:56 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 Cheap Websites Will Cost You More in the Long Run https://www.ideamktg.com/blog/cheap-websites-costs-more/ Thu, 20 Jul 2017 17:14:10 +0000 https://www.ideamktg.com/?p=7820 We get it, you want to get the best price you can on a website, but there are questions you need to consider when opting for the lowest price. As appealing as it is, it may actually end up costing...

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We get it, you want to get the best price you can on a website, but there are questions you need to consider when opting for the lowest price. As appealing as it is, it may actually end up costing you more money in the long run with lack luster results.

  • Is your website going to be built and tailored for your business? Or will the designers attempt to fit your business model into a pre-made template that might only cost them $40, but they will charge you thousands for?
  • Will the website scale to allow continued growth for your business?
  • Will you be able to easily update the website without fear of “breaking” something and then being charged to fix it?
  • Is training included to help you learn how to use your website?
  • Is the company you are hiring actually doing the work or are they jobbing it out? Who will be directly working on your project?
  • Are they familiar with search engine optimization or the user experience to aid in lead generation?
  • Will you own the code after the development is done?

Now that the basic questions are on the table, let’s answer them.


Is your website going to be built and tailored for your business?

Your business is unique, and your website should be as well. Yet, we have heard many horror stories of companies spending anywhere from $2,500 to $10,000+ for a website and then when reviewing the HTML code, you can see the designers used a template available on the internet for just $40.

So where do all those extra zeroes come from? Surely copying and pasting text doesn’t take that many hours? For your website to be a true reflection of your business, time should be spent up front learning about your business, who you are, what makes you different, who is your audience, what is the goal of the website, and more.

There is no one set template that answers everything. That is why it is important that the website is custom crafted from the beginning to fit your needs and goals. Corners are often cut to get the job done faster and then when something needs to be changed later, it takes more time than it should, costing businesses even more money.


Will you be able to easily update and scale the website? Is training included?

Do you have to you contact your website designer every single time you want to make a site update? Those updates cost money, but also eat up more of your time to explain them when you should be able to make simple updates within just a few minutes.

In addition, training should be part of the process because what is the point in paying for a content management system if you are not shown how to use it or forced to pay for what usually takes less than an hour to learn through training.

Many times website companies drop the cost of a project to quickly close the sale. However, once the work begins line items are added that escalate the cost far beyond what was originally agreed to.


Who will be directly working on your project?

It is important to learn about the process of how your website will be built. The way a website is built has evolved over the years and requires expertise in many different areas of the build process. A team is often recommended as each individual is specialized in the different areas of the build.

Team members should be experts in the following areas: design (user experience focused), front-end development (the general build of the website and how it looks), backend development (how the website functions and is controlled), search engine optimization (maximizing the impact a website has when ranking in search engines), hosting (setting up the hosting environment and connecting the domain the proper way), and content (writing text that generates interest for human readers while delivering what is needed for search engines).

As you can see, there are a lot of different roles when building a website. Make sure the company you are speaking with has someone who can work well in all of these different areas. If not, you may be paying more because the company may be hiring outside help to fill in gaps and then charging a markup that gets passed along to you.


getting found online organically

Are you getting found online organically?

Organic or natural rankings are when your website appears towards the top of search engine results without having to pay for each click. Organic rankings differ from Google AdWord results that appear at the very top, which costs money each time a user clicks on your link.

This method can get expensive, which is why many small businesses strive to achieve strong organic listings. Websites that lack search engine optimization or those that have been optimized poorly, have no choice but to pay for their traffic. This often leads to more out of pocket expenses to create exposure than if a business was to spend more money upfront and have it built properly from the beginning. Missed traffic opportunities has a direct impact on the business and lead generation.

 

 

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Happy 8th Anniversary Idea! https://www.ideamktg.com/blog/happy-8th-anniversary/ Tue, 11 Jul 2017 19:29:55 +0000 https://www.ideamktg.com/?p=7964 Idea Marketing Group is officially eight years old! Idea was founded on July 15, 2009, and we are excited to celebrate another successful year. This past year has been one of professional recognition and growth, adding five new team members to...

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Idea Marketing Group is officially eight years old! Idea was founded on July 15, 2009, and we are excited to celebrate another successful year.

This past year has been one of professional recognition and growth, adding five new team members to the Idea family – Frontend Developer Dan, Business Development Manager Shannon, Marketing Associate Ashley, Office Manager Lynn, and Project Manager Beka.

Idea was fortunate enough to win Small Business of the Year from the Yorkville Area Chamber of Commerce back in February. We were also named a Top Chicago Digital Marketing Firm by professional services ranking service Clutch.co, which was a huge honor for us.

We’ve also had the opportunity to work with many exciting new clients, both in web design and marketing, and have continued to be involved in the community. This past year we sponsored Kendall County’s Relay for Life, the 2017 NICE Awards, and It Takes a Village – Yorkville Feed My Starving Children MobilePack Event.

This has been an exciting year for all of us at Idea, and we look forward to many more years of fun, growth, creativity, and pranks (we’re looking at you Darren)!

 

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Idea is Sponsoring Yorkville’s River Fest! https://www.ideamktg.com/blog/ideas-sponsoring-yorkville-river-fest/ Tue, 11 Jul 2017 15:44:27 +0000 https://www.ideamktg.com/?p=7943 Yorkville is throwing its summer River Fest on Friday, July 14th and Saturday, July 15th at Riverfront Park (131 E Hydraulic Street). Hosted by the Yorkville Parks and Recreation and Yorkville Area Chamber of Commerce, community members and local businesses...

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Yorkville is throwing its summer River Fest on Friday, July 14th and Saturday, July 15th at Riverfront Park (131 E Hydraulic Street). Hosted by the Yorkville Parks and Recreation and Yorkville Area Chamber of Commerce, community members and local businesses are invited to come out for a weekend of fun by the river!

There will be several events and activities for friends and family to enjoy as well as live country music, food, the Whitewater festival, games, and more!

Each day there will be free activities and events including community art projects, bounce houses, foosball games, face painting, food tasting, boat races, music performances, and more!

There will be several food vendors with tents set up offering delicious foods, including the Knights of Columbus’s award-winning, mouth-watering BBQ Ribs!

Idea Sponsoring River Fest

Idea Marketing Group is helping sponsor River Fest this year! Join us at the apple shots station where we’ll be flinging apples into canoes with a giant slingshot. For every apple made into the canoe gets entered into a drawing for a cash prize!

Idea will also be taking part in the cardboard boat race! We’ve been working long and hard on constructing our boat. Keep an eye out for our giant “Idea” logo as we race to the finish!

For more information regarding River Fest and to view the full schedule of events, please visit Yorkville’s website or visit the Yorkville Area Chamber of Commerce’s website.

We hope to see you there!

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New Website Launch for Pan di Bacco! https://www.ideamktg.com/blog/new-website-launch-for-pan-di-bacco/ Wed, 28 Jun 2017 20:42:28 +0000 https://www.ideamktg.com/?p=7925 Pan di Bacco is a Cabo San Lucas Restaurant focused on bringing authentic Italian cuisine to the people of cabo. Using authentic ingredients straight from Italy, Pan di Bacco is committed to bringing family recipes to life. Star chef, Paola...

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Pan di Bacco is a Cabo San Lucas Restaurant focused on bringing authentic Italian cuisine to the people of cabo. Using authentic ingredients straight from Italy, Pan di Bacco is committed to bringing family recipes to life. Star chef, Paola Della Corte, brings innovative and traditional Neapolitan recipes to three different Pan di Bacco locations. Pan di Bacco is located in San Jose Del Cabo, Cabo San Lucas, and Polanco.

Pan di Bacco also hosts private events for parties large and small. If you’re looking for a San Jose Del Cabo restaurant that offers a relaxed atmosphere and delicious meals, visit Pan di Bacco today!

Pan di Bacco came to Chicago web design agency, Idea Marketing Group to create a responsive and visual web presence. They wanted to highlight all three locations, while also telling the story of their restaurant. With years of experience in restaurant web design, we built a fully responsive website for Pan di Bacco on the WordPress platform.

The brand new Pan di Bacco website is very visual, featuring a homepage with a video slider that takes you behind the scenes of the restaurant. It also has a very easy-to-navigate layout, with all important information clearly laid out in the top navigation.

We built the site to be SEO strong and fully optimized, meaning it will rank well in Google, Bing, and Yahoo. It is also mobile-friendly and can be easily accessed from tablets and mobile devices.

Explore the new Pan di Bacco website today!

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2017 Chicago Suburbs 4th of July Celebrations Guide https://www.ideamktg.com/blog/2017-chicago-suburbs-4th-of-july-celebrations-guide/ Thu, 22 Jun 2017 16:47:12 +0000 https://www.ideamktg.com/?p=7911 Looking for something fun to do this upcoming 4th of July weekend? Want to ensure you’re taking the kids to the very best fireworks show in the Chicago suburbs? We’ve got you covered! To make your 4th of July planning...

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Looking for something fun to do this upcoming 4th of July weekend? Want to ensure you’re taking the kids to the very best fireworks show in the Chicago suburbs? We’ve got you covered!

To make your 4th of July planning easier, we compiled a list of 4th of July celebrations in the Chicagoland area.

2017 Yorkville 4th of July Celebration

  • Parade: Tuesday, July 4 @ 9:00 am – Begins at Game Farm Road and ends at the water tower
  • Fireworks: Tuesday July 4 @ Dusk – Corner of Route 47 and Countryside Parkway

The parade will be followed by activities in the Town Square, including: children’s foot races, water fights, rides, and music by the Yorkville Community Band. The Yorkville Big Band will perform at 8:00 pm at the Larson-Nelson Funeral Home before the fireworks.

North Aurora Independence Day Fireworks

  • July 3 @ 9:30 pm – 25 E. State Street

Aurora’s Independence Day Celebration

  • Parade: July 4 @ 10 am – 23 E. Galena Boulevard
  • Fireworks: 9:35 pm

In honor of the 25th anniversary of Wayne’s World, this year’s parade theme is “Party on Aurora.” There will be a reviewing stand in front of the Paramount Theatre. Free family activities will follow at McCullough Park with local food vendors and great music.

4th of July @ RiverEdge Park

  • July 4th @ 3 pm – 10 pm – 360 N. Broadway

Great music, delicious food, and a variety of activities for the kids makes this a celebration you won’t want to miss. Music acts include: American Legion Band and the Fox Valley Orchestra.

Oswego Independence Day Fireworks

  • July 4th @ 9:30 pm – Prairie Point Community Park, 4120 Plainfield Road

Naperville Ribfest Fireworks

  • July 3rd @ 9:30 pm – Knoch Park, 724 S. West Street

Ribfest is taking place from Friday, June 30 – Monday, July 3 and will feature a carnival with rides and games, plenty of delicious BBQ and ribs, and entertainment by Toby Keith and Colt Ford, to name a few.

Plainfield Patriotic Picnic and Fireworks

  • July 3rd @ 6 pm – 9 pm – Plainfield Central High School, 24120 Fort Beggs Drive

Enjoy a picnic with the whole family that includes games, activities for the kids, food, and of course, fireworks! Fireworks begin at dusk.

Plainfield Lakewood Falls Annual Fireworks

  • July 1 @ Dusk – Lakewood Falls Community Association, 21763 Falls Drive

Sandwich Independence Day Weekend Celebration

  • Sandwich Park District Independence Day Parade: July 1 @ 10 am – Sandwich Fairgrounds
  • Fireworks: July 2 @ 9:20 pm – Sandwich Fairgrounds

Joliet Free Independence Day Celebration and Fireworks

  • July 1 @ 5 pm – 10 pm – Billie Limacher Bicentennial Park & Theatre, 201 W Jefferson Street

This evening of fun for the whole family includes delicious food, games, and music from a variety of local bands.

From all of us at Idea, we hope you have a great 4th of July spent with family and friends!

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Idea Launches New Website for Clowning Around & Celebration Authority https://www.ideamktg.com/blog/idea-launches-new-website-clowning-around-celebration-authority/ Mon, 12 Jun 2017 20:14:35 +0000 https://www.ideamktg.com/?p=7878 Clowning Around & Celebration Authority is a Chicago event rental company with over 25 years of experience in creating successful events. The company offers a huge variety event services, including entertainers, catering, bounce house rentals, picnic rentals carnival games and...

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Clowning Around & Celebration Authority is a Chicago event rental company with over 25 years of experience in creating successful events. The company offers a huge variety event services, including entertainers, catering, bounce house rentals, picnic rentals carnival games and massive inventory of rental equipment.

Clowning Around & Celebration Authority helps plan thousands of parties annually with an incredible attention to detail and dedication that leaves event guests with great memories for years to come.

Chicago web design company, Idea Marketing Group, recently helped Clowning Around & Celebration Authority create a new website on WordPress that is clean, organized, and easily navigable. Potential clients can now move about the site with ease as they search for everything to make their event complete.

The website now features a new layout that is interactive and engaging with lots of great product photos and demonstration videos.. Their products and services are neatly organized into easy to find and use tabs across the navigation bar.

The site also includes a chat function that allows users to directly connect with a customer service representative online. Talking with Clowning Around & Celebration Authority has never been easier!

If you’re planning a party or event in the Chicago or Milwaukee area, contact the professionals at Clowning Around & Celebration Authority for the very latest in event rentals, entertainment and catering.

 

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A New Responsive Website For Orbitel VI https://www.ideamktg.com/blog/new-responsive-website-orbitel-vi/ Wed, 07 Jun 2017 21:59:35 +0000 https://www.ideamktg.com/?p=7867 Orbitel VI is a Virgin Island Internet Service that is committed to providing fast, affordable, and reliable high-speed internet to businesses and residents throughout the U.S. Virgin Islands. They serve a wide range of customers, including: government agencies, schools, churches,...

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Orbitel VI is a Virgin Island Internet Service that is committed to providing fast, affordable, and reliable high-speed internet to businesses and residents throughout the U.S. Virgin Islands. They serve a wide range of customers, including: government agencies, schools, churches, clinics, and non-profits, and are dedicated to offering the very best Virgin Islands High Speed Internet available.

In addition to high-speed internet connections, Orbitel also provides IP Phones to Virgin Islands customers, as well as fiber-optic tv and video. As the leading Virgin Islands Internet Service Provider, Orbitel is dedicated to outstanding customer service, which is why they provide technical support 24 hours a day, 7 days a week.

If you’re searching for the fastest internet connection in the Virgin Islands, consider signing up for Orbitel today!

Orbitel came to Idea Marketing Group looking for a responsive website that would attract new customers and perform well in search. With experience in business to consumer web design, Idea custom designed and built a brand new website for Orbitel on the WordPress platform.

With user experience in mind, we added a video and animation to the homepage, making it more interactive and visual for the user. The site also features an easy-to-navigate layout with all of their services clearly listed, allowing visitors quick and easy access to the specific information they are looking for. For those who aren’t sure their internet speed is as fast as it should be, the website also features a speed test, where visitors can test the speed of their internet connection.

Orbitel also wanted to highlight all of the areas they serve throughout the Virgin Islands, so we built location pages to showcase where Orbitel high-speed internet is offered in St. Croix and St. Thomas.

The new Orbitel website is fully responsive, meaning it is mobile-friendly and can easily be accessed from a cell phone or tablet. The site was also optimized for search and is SEO strong, ensuring it will rank well in search engines.

Explore the brand new Orbitel VI website today!

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Idea Welcomes New Project Manager, Beka Wyatt! https://www.ideamktg.com/blog/idea-welcomes-new-project-manager-beka-wyatt/ Thu, 01 Jun 2017 19:41:54 +0000 https://www.ideamktg.com/?p=7822 Idea Marketing Group is pleased to welcome project manager Beka Wyatt to the team! Beka received her Bachelor’s Degree in communications from Aurora University. Her experience in college helped her discover her talents and passions. Being detail-oriented and having the...

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Idea Marketing Group is pleased to welcome project manager Beka Wyatt to the team!

Beka received her Bachelor’s Degree in communications from Aurora University. Her experience in college helped her discover her talents and passions. Being detail-oriented and having the ability to keep an organized process makes her a perfect fit for project management. She loves establishing relationships with the people she works with and helping them tell their stories.

Right out of college Beka began an internship with Design & Promote where she helped businesses increase brand exposure and generate leads. Since 2013, Beka has worked with several different marketing firms helping customers promote their brand and bringing their vision to life. She is also the co-founder of Armonia Tea and Coffee that’s located here in Yorkville, which she manages with her husband.

In Beka’s spare time she likes to be outdoors with her family. She loves hiking and being by the water. Beka also loves reading and usually reads a combination of fiction and nonfiction books. Along with other members of the Idea team, Beka is also a member of the Yorkville Area Chamber of Commerce where she builds relations with members of the community.

Welcome to the Idea team, Beka. We’re happy to have you!

“I simply love to learn new things and enjoy keeping up with the latest trends.”
-Beka

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Idea Designed a New Website for Spectrum Business Resources, LLC! https://www.ideamktg.com/blog/idea-designed-new-website-spectrum-business-resources-llc/ Thu, 01 Jun 2017 16:17:10 +0000 https://www.ideamktg.com/?p=7805 Spectrum Business Resources, LLC is a Credit Union Service Organization located in Chicago that serves over 100,000 members nationwide. They specialize in developing loan and deposit options to fit the needs of small businesses and industry professionals. By working for...

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Spectrum Business Resources, LLC is a Credit Union Service Organization located in Chicago that serves over 100,000 members nationwide. They specialize in developing loan and deposit options to fit the needs of small businesses and industry professionals. By working for their client’s benefit, they provide small businesses with the financial banking they need to succeed.

Spectrum Business Resources was also formed by 5 Credit Union members, whose combined assets is over $1 billion. They offer lower rates and fees compared to their competitors by leveraging group collaboration with their partners. They treat their customers not as prospects, but as members and owners of their business. Therefore, when you do business with them, they aim to optimize your success as a critical member of their business.

With experience in financial web design, Idea Marketing Group partnered with Spectrum Business Resources to design a new website for them that is fully functional and SEO strong, meaning it will rank well in search engines, helping them better reach out to customers who are seeking their financial services. The layout of their website was also updated to include improved graphics, links, and content; making it more user-friendly and easily navigable. Since most internet searches are done on mobile devices, we also designed their website to be mobile-friendly, so people can easily access it from their smartphones or tablets.

If you’re searching for financial options that will help your small business grow, check out Spectrum Business Resources, LLC’s new website today!

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Idea Is Proud to Sponsor Relay For Life of Kendall County! https://www.ideamktg.com/blog/idea-proud-to-sponsor-relay-for-life-kendall-county/ Thu, 01 Jun 2017 15:19:46 +0000 https://www.ideamktg.com/?p=7796 Idea Marketing Group is proud to announce that we’re sponsoring Relay For Life of Kendall County 2017! The American Cancer Society’s main fundraiser, Relay For Life events are held across the country, with more than 3.5 million cancer survivors, caregivers,...

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Idea Marketing Group is proud to announce that we’re sponsoring Relay For Life of Kendall County 2017!

The American Cancer Society’s main fundraiser, Relay For Life events are held across the country, with more than 3.5 million cancer survivors, caregivers, patients, volunteers, and advocates participating to raise money and spread awareness. According to the American Cancer Society website, “each event is 6-24 hours in length and each team is asked to have a member on the track at all times to signify that cancer never sleeps. Cancer patients don’t stop because they’re tired, and for one night, neither do we.”

During a Relay event, teams come together to create a themed campsite, participate in fun activities and games, and reach their fundraising goal by selling goods, raffle baskets, food, etc. It’s a time for the community to come together as one to work towards a cure for cancer and remember those loved ones who have been affected.

This year, Relay for Life of Oswego, Montgomery, and Yorkville is joining forces with Relay for Life of Plano, Sandwich, and Somonauk to create the new Relay For Life of Kendall County. So far they’ve raised over $18,500 on their way to their event goal of $37,500!

Relay for Life of Kendall County will  be held at Yorkville High School on Saturday, June 10, 2017 from 3 to 11pm. This year’s theme is baseball, in honor of Chicago’s very own World Series Champions, The Chicago Cubs!

As a corporate sponsor, Idea Marketing Group is honored to support such an important cause and help raise money for The American Cancer Society. If you’re planning on attending, look out for our logo on the back of the t-shirts!

It’s not too late to support Relay! You may even have a neighbor, friend, family member, or someone you know in the community participating. In fact, a member of the Idea team, our Marketing Associate Becca Jude, has been participating in Relay For Life of Oswego, Montgomery, Yorkville for 7 years with her family. If you’d like to support Becca’s family’s team, Walking For A Cure, please visit their fundraising page.

If you’re interested in joining Kendall County’s Relay For Life event, there’s still time! For more information about Relay For Life of Kendall County and how you can get involved, visit the Relay For Life of Kendall County website!

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