Our team has focused on creating and executing short-term Facebook and Google advertising campaigns while optimizing the Weber Grill Restaurant website since the beginning of October, 2019.
How We Leveraged Digital Advertising to Increase Restaurant Reservations and Revenue
Weber Grill Restaurant came to us in the fall of 2019 after experiencing four consecutive periods of declining reservations, revenue, and engagement within their loyalty club. We discussed a number of challenges and a variety of services. Ultimately, we decided to design a series of Facebook Ad campaigns, later complemented by ongoing Google Ads.
As a result of these efforts, the Weber Grill Restaurant website saw 50% more Unique Pageviews and 56% more Total Pageviews from from October 1st – December 1st, compared to the previous period (July 31st – September 30th).
Specifically, website traffic to the reservations page increased by over 40% during that time period. Even if we look at the same time period (October 1st-December 1st) of the previous year (2018), we see more Unique Pageviews (+35%) and Total Pageviews (+43%).