MGC is an industry leader of ground covers, potted plants, perennials, and more since 1969.
A website that wasn’t blooming like it could
Idea Marketing Group began working with Midwest Groundcovers in 2020 when they came to us seeking the best in custom web design and website marketing. They needed an overhaul of their site processes to address current technical issues and an improved User Interface (UI) with a simplified user journey. These issues were costing the site user traffic and ultimately conversion. Our team built a custom website with unique processes that addressed the issues the site was experiencing and would help prevent future issues. We implemented requested features for a wide variety of site functions, and created custom processes to address additional pain points our team knew needed solutions to create an industry leading website. Our new custom site would function correctly and responsively, and lead to higher sales conversions across their sites.