The Mid Atlantic Conference and Expo (MACE) 2017 is an informational conference and business forum presented by the Meeting Professionals International Potomac Chapter (MPI Potomac). MACE! 2017 allows professionals in the meetings and events industry to enhance their career and increase their network by providing them the opportunity to meet with industry leaders. Idea Marketing Group designed a new website for MPI Potomac’s MACE! that provides quick and easy links to access important information with regards to the conference. It was also built with a back-end into WordPress, designed to be SEO strong and mobile-friendly.