The Company House Hotel is an elegant boutique located in the U.S. Virgin Islands. As part of The Caravelle Hotel Group, it is one of three properties located in the Caribbean. Idea Marketing Group was hired to attract guests searching for hotels, award-winning restaurants, and a variety of activities. Beyond optimizing each page for search engine (SEO) keywords, we also built the site’s navigation based on competitive research and client input to give users exactly what they want most. Visually, we used high-quality photos to showcase a variety of features and amenities of each guest room and meetings/events space. In order to help travelers seamlessly select dates and book trips, we created a strong call to action and integrated the Caravelle Hotel Group’s online reservation system with the Company House’s new custom WordPress website.