Improving the user experience and website pagespeeds for CPG industry giant, Carmex.
Improving the Carmex Website
Our client Carmex, one of the country’s most well-known CPG brands, came to us seeking website improvements. Their main goal was to improve the Carmex site’s load speed and optimize the mobile experience for their users. Before working with Idea, the Carmex website was suffering from low desktop load speeds and even lower mobile speeds, which negatively affects performance. Our team of experts got to work improving our client’s website and fixing the speed issues they were experiencing.
With our technical know-how and understanding of user behavior, we were able to make major improvements to the Carmex website experience, while also improving the website speeds for mobile and desktop users. The Carmex website’s mobile pagespeed increased by 148% and their desktop speeds increased by 40%. These website improvements help increase website traffic and encourage conversion by creating a user-friendly site that loads quickly.