Pavlos Dafnis, Wolf Point Distilling
Pavlos Dafnis is the Founder of Wolf Point Distilling, a craft distillery set in the Kinzie Industrial Corridor of Chicago. Wolf Point creates small-batch spirits with an emphasis on quality and storytelling. Pavlos founded the brand in January of 2021 after seeing a lack of local distilleries in his hometown.
Pavlos is also the Owner of Tassos Metal, a sheet metal fabrication company that has served their clients for over 35 years.
Podcast highlights with Pavlo Dafnis of Wolf Point Distilling
- What inspired Pavlos Dafnis to start a craft distillery in Chicago
- Tips for branding as newcomers in the beverage space
- Breaking down the different marketing opportunities for distilleries
- The greatest challenges for new beverage brands in Chicago
- Pavlos shares unique stories and spirits from Wolf Point Distilling
- The “a-ha” moment Pavlos experienced when he started Wolf Point
In this episode…
We love talking about storytelling on the podcast. Take the episode with Chris Knight of The Blind Pig Co., when we discussed how his distinct story helped differentiate and grow his brand. But, what if the spirits are the stories?
Pavlos Dafnis is the Founder of Wolf Point Distilling, a craft distillery in Chicago. Their location is rich in history, set in the Kinzie Industrial Corridor and named after the meeting point of multiple branches of the Chicago River. Additionally, each spirit is named after and inspired by real people and events. It’s a novel approach to the industry and has led to some early success from the brand. Now, Pavlos gets to tell his own story.
Darren Fox hosts Pavlos Dafnis, the Founder of Wolf Point Distilling, to discuss the brand and how they use stories to elevate their product. They go through the initial inspiration, the difficulties along the way, and how they have broken through to find success. They also touch on Pavlos’ approach to marketing and the tips he has for newcomers to the beverage space. Hear all of this and more on this episode of Pitcher This!
Sponsor for this episode…
Idea Marketing Group is a Chicago web design company developing the best custom websites locally. As a marketing agency known for web design and development, we’ve helped businesses in Chicago and the surrounding suburbs to build custom websites that generate more awareness, more leads, and better results.
Resources mentioned in the podcast:
- Darren Fox on LinkedIn
- Idea Marketing Group
- Pavlos Dafnis on LinkedIn
- Wolf Point Distilling
- Wolf Point Distilling on Instagram
- 3 Floyds Brewing Co.
- Green City Market
- The Harp and Fiddle
- The Aberdeen Tap
About the Pitcher This! Podcast
Brewing up stories + business advice with leading manufacturers and cpg brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.