Blog (page 33)

Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 33 of our blog articles.

Review Websites: Help or Hurt

The Internet is filled with many websites that allow for visitors to leave reviews about your company. Many review sites cover a broad range of categories while others hone in on a specific industry. For instance, internet giant Google allows for viewers to post reviews on their local map results making it a powerful marketing tool for businesses that provides services or products locally. Many shoppers now look to the Internet first before making a purchasing decision. Reviews can be a compelling source on whether or not a purchase is made. The amount of reviews available can sometimes be enough...

Restaurant Menu, Where Are You

Why is it that restaurant websites make either finding or browsing their menu so difficult? For instance, McDonald’s menu takes a few clicks to get to and once you do, you are simply given a single choice to view a lack luster PDF document. I’m not sure about you, but to me a picture is worth a thousand words, it can even persuade me to try something new. So who is to blame, the restaurant or the web designer. The answer is most likely both. Food photographs need to be professionally taken and this can be very expensive for restaurant...

Quick Website Check For Business Owners

As a business owner, how do you check to see if any search engine optimization was done to your website? For a small business, not being found in a search engine is crucial in today’s competitive market. It can also seem like a waste if you have put a lot of money into your website and you are not seeing any impact from the website on your business. Here are a couple simple steps that anyone can do to check their website. Checking your website for Meta Tags Meta Tags are sections of code on a website which provide details...

Who is Alexa and Why Should I Know

We have to start by first acknowledging that Alexa is not an individual but a database of information about websites. Think of it as the Olympics of the Internet where sites compete worldwide for that top spot. As with the Olympics, you have the option to look at the best competitors from individual countries. Currently, the top five websites in the world are Google, FaceBook, Yahoo!, YouTube, and Windows Live. These five are fairly consistent and have held the rest of the pack off for years. There are a lot of great tools available which will identify where your site...

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