Blog (page 33)

Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 33 of our blog articles.

Magnificent Events: A Case Study In How Graphic Design Builds Your Brand

Idea client Magnificent Events recently took full advantage of the wide array of services that we offer as a full service marketing agency. In addition to redesigning their web site, Idea did some custom graphic design work. Magnificent Events needed some rush marketing materials for an upcoming trade show, and contacted us to do the job. We produced a 10 x 10 banner, side banner, magazine ad, and a handout. These graphic design materials are hugely important in branding, and creating a company identity, Idea President Darren Fox said. He began his career doing graphic design work, and still offers...

Is Your Website Strong Enough?

Your website is the linchpin in your online marketing campaign. It should be your business’s prime online location, where all traffic is directed, and anyone can go to find out more information. It should answer customers’ most popular questions. It should make their experience a convenient one. There are three areas imperative to a strong website. If you are lacking in one or more of these three, it may be time to seek the services of a professional web designer or marketer. First, the design of your website should be visually engaging. It needs to stand apart from the competition....

What Does Google Plus Mean For Businesses?

As the hype around Google+ continues to build, it will be interesting to see what kind of platform it becomes for businesses and branding. Facebook has become such a Mecca for marketers because of the large amount of users. Most of the other monster social networking platforms began as small companies, and mounted their rise to the top. With Google’s size and sheer domination of the search market, it seems that a lot of people will be on board quickly, as soon as there is a public launch. The search giant has created a significant buzz through its test trials....

Idea Featured in Patch For Local Internship Opportunities

Idea Marketing Group was featured in the local news web site Oswego Patch this week, for creating local internship opportunities for high school students. We wanted to congratulate our summer intern Mia McClintic from Oswego East for helping our team. We look forward to working with more local students in the future, in disciplines such as graphic design, web design, marketing and social media. Idea seeks to be a source of artistic exploration for local students and a partner for high schools. Our goal is to create an opportunity every year for students interested in exploring this industry more.

What Social Media Outlets Do Your Customers Use?

As a business owner, do you know your target demographic? Are you aiming your product at men or women? How old are they, and what’s their race? Do you know what their interests are, or how they spend their time? The more detailed information that you know about your customer base, the easier it is to market to them. It is what marketing campaigns are based on. This knowledge should play a strong role in deciding which social networks that you want to use to market your business. These questions largely dictate how to reach your audience. No matter what...

Embrace Social Media, Or Watch It Pass You By

The fear sparked by social media can be great. It runs contradictory to everything marketers have previously been taught. Marketers are used to scrambling for the largest megaphone to talk with the masses. Social media relies on a more individualized approach. Many people are resistant to change, and that is understandable. They don’t want in, until they are 100 percent convinced that whatever it is, is here to stay. They will only partake because of the realization that whatever it is will pass them by. There have been stories in the news recently about Facebook peaking. Do not confuse this...

Keep LinkedIn to your Customer Base

With all the hype over Facebook and Twitter, LinkedIn is a powerful social network that seems to be neglected by those looking to increase their customer base. If you haven’t already, it’s time to set up an account and take advantage of all it has to offer. Of the three social networks just mentioned, LinkedIn provides the most professional user base. There are people there who are looking for your services, and ready to network. It may not always provide as much traffic to your web site as the other social networks, but the traffic it does generate tends to...

Measure Your Facebook Engagement

Have you wondered what the numbers were under the Insights Summary on your business Facebook page? Or maybe wondered how to track the level of success for your business’s Facebook page? Social Media Examiner offers up a great explanation of what the numbers that Facebook offers you mean, and what you should be looking at. Many people simply track the number of fans, and use that as their metric for success. However, it’s better to offer quality content that your fans can interact with. Here’s a little insight into some other measurements for Facebook success: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/#more-9087.

More Businesses Need To Blog

An article on emarketer.com recently revealed that social media is the second marketing priority, behind only the company website for most businesses. Social media platforms are giving businesses the ability to engage with their customer base, and drum up business, so there’s no great surprise there. The same article revealed that only 12 percent of local businesses are blogging. That is a little more shocking. Blogs are a great way to communicate your expertise with potential customers. They allow you to engage with people and help drive relevant traffic to your website. More businesses would benefit from this great tool...

Five Important SEO Factors for Businesses

There are many website owners out there confounded by SEO. It’s a topic that can cover a wide range of practices, some involving a high-level skill set. Search engines simply need a way to differentiate the websites they come across, and rank them in a way that makes sense to those surfing the web. You can have the most beautifully designed website, with high functionality, but if nobody can find it then it doesn’t matter. Here are five things you can look at without an expertise in code, to make sure that your business is getting the most out of...

Idea Designs Phil Stefani Restaurants Blog, Back of the House

Idea recently teamed up with client Phil Stefani Signature Restaurants to design its blog, Back of the House. The blog is a community resource, designed to keep viewers updated on Stefani Restaurant news and events. It offers the latest happenings at each of its restaurants, along with ways for diners to connect via social media channels. Each Stefani website has its own brand and feel to it, and the blog is no different. The brick background is there to create that intimate feel for the blog, and make readers feel that they are in the Back of the House. Check...

Where Millions Go, Your Marketing Should Follow

We’ve all heard the incredible Facebook statistics. There are several, and they confirm what many of us already know—the time is now to get involved with this powerful marketing tool. Here are a few facts about Facebook, and its growth that are worth repeating: If the social networking site were a country, it would be the third largest in the world, behind only China and India. It’s second in web site traffic, behind only Google. More than 500 million people use Facebook worldwide. The people who use Facebook, are on it longer than any other web site. The list goes...

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