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Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 32 of our blog articles.

Mobile Web Design for Riva Crabhouse

Idea’s March Mobile Madness continues with the launch of the mobile site for Riva Crabhouse. Enjoy the breathtaking views of the Chicago skyline and Lake Michigan at Riva Restaurant on Navy Pier. Menu items include premium seafood, prime steaks and daily specials, as well as extensive wine selections. Chicago’s only seafood restaurant on the waterfront! Visit www.rivanavypier.com from your mobile device and check it out! With mobile internet use anticipated to overtake desktop use by 2015, having a mobile presence is rapidly becoming imperative for business. Idea Marketing Group specializes in mobile web design and can build your mobile site....

Mobile Web Design for Calo Ristorante

March Mobile Madness! Calo Ristorante launches a mobile web site. Visit www.calorestaurant.com from your mobile device and check out the mobile web design! Calo, in the Andersonville neighborhood of Chicago, offers a wide array of authentic Italian and American dishes, succulent steaks, veal, and chicken dishes. Additionally, there is a large selection of fresh fish brought in daily. They’re also known for their famous pizza, and fall-off-the-bone BBQ ribs. With over 50% of local searches being done from a mobile device, it is rapidly becoming a necessity to have a mobile web site. Idea can help with your mobile web...

Mobile Web Design for 437 Rush

437 Rush, a classic Chicago steakhouse, launches a mobile web site. Visit www.philstefanis437rush.com from your mobile device to check it out!

March Mobile Madness

This week is March Mobile Madness at Idea Marketing Group. Mobile web use has doubled in the past year and is projected to overtake desktop use by 2015. With these trends, it is more important than ever for your company to keep up with competitive markets and reach clients through every channel. We can help. Contact us for a free, no obligation review of your marketing materials and learn how mobile web design can help your business. In addition, every day this week we are announcing the launch of a new mobile web site built by Idea. Check back daily...

New Name: Idea Marketing Group

In December of 2011 Idea Web Design changed its name to Idea Marketing Group, Inc.  This move was to better display the expanded abilities and services offered through this ever growing company. While Idea was always a multi-faceted firm, the name branded the company as primarily web design only.  The addition of web developers, as well as, graphic designers has increased Idea’s design abilities.  This expansion has allowed Idea to step into the mobile website market.  They are also able to offer more dynamically driven sites, and custom database work. Everyday new companies launch.  However, very few launch with the...

Building Landing Pages That Work

When it comes to landing page design, many of the same rules that go for designing your website apply. The difference is, with a landing page, it is often the first impression of your business that a customer may have. It’s the front door to your website, and sometimes your entire internet presence. With a landing page, you have even less virtual real estate to make an impression. Your landing page needs to look immaculate to bring customers your way. The real question, is how do you get there?   A Simple, Easy Design The call to action on a...

Making the Most Out Of Your 2012 Marketing

It’s a new year, and time to turn your resolutions into a reality. For many business owners, that means moving their marketing up a few rungs on the to do list. It takes time to run all the day-to-day aspects of the business, but the marketing is not something to be neglected. Ignoring your marketing while you are busy means running the possibility of not getting more work when you are slow. So the new year is a good time to take a look at your current marketing situation, and figure out what you need to do to remain competitive...

Consider Adwords For a Stronger Geographic Ad Campaign

People tend to think of organic search as the more viable option compared to Google Adwords for attracting new customers. A lot of times it does tend to be the better fit. Do not discount Adwords, however. If you don’t see any results immediately with Adwords, people tend to become frustrated because you are still paying for the clicks. There are settings on Adwords that are designed to help you attract local business. If you take advantage of them correctly, Adwords can help you improve your local visibility, and by extension, grow your local business. According to Google, 97 percent...

Build A Strong Web Site From the Beginning With SEO

It’s not uncommon for businesses in the market for a new web site to look for a way to save a little money, and that may mean an attempt to cut corners. It is an understandable thought. Crucial parts of the process can be called into question, such as search engine optimization. While this may be a tempting road to go down, SEO is crucial to your web site. It is much better to add in these initial stages, than to go back and add later. You want your web site strong from the beginning. There are SEO decisions that...

Find and book trustworthy local services

Links to your website are crucial in generating traffic back to your site as well as increasing the overall ranking in search engines. Directory sites are a great tool to increase those links and Thumbtack does that plus more. Thumbtack isn’t like typical local search directories that simply return business listings with ratings and reviews, leaving you no better off than the paper Yellow Pages. Instead, Thumbtack gives you the ability to vet, contact and book service professionals the moment you find them. This translates into better sales generation for your business. Set up your account today, its free.

When Should You Redesign?

It is a question that every business needs an answer to. When is the best time to redesign a web site? Things move fast when it comes to the web. Some web sites seem to age in dog years—they appear old, fast.   Think about things this way. If your web site is more than two years old, there are things that were considered a luxury at that point, that are necessities now. Your site may simply look dated. Now, more than ever it is important to have a strong online presence. Here are a few things to consider.  ...

People Want to See the Food

As a business, it is important to have the best presence possible online. Your website should look sharp, work hard to brand your organization, and sell your product. Many restaurants handle this part well, and then struggle with another critically important area—their menu. A picture is so important. People may not realize they want that juicy burger or fresh salad until they have a visual for what they look like. Done right, and it can make your customers’ mouths water. This is not a new realization. Restaurants came to terms with the need for professional food photography for their table...

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Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.

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