Who is Alexa and Why Should I Know

We have to start by first acknowledging that Alexa is not an individual but a database of information about websites. Think of it as the Olympics of the Internet where sites compete worldwide for that top spot. As with the Olympics, you have the option to look at the best competitors from individual countries. Currently, the top five websites in the world are Google, FaceBook, Yahoo!, YouTube, and Windows Live. These five are fairly consistent and have held the rest of the pack off for years. There are a lot of great tools available which will identify where your site...