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Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 17 of our blog articles.

How Often to Update a Website: Update Early, Update Often

Your website is like a store. Customers need a reason to stay interested. One of the best ways to keep them coming back is to provide regular website maintenance, and routinely update your content. Is there a new product, a sale or a new service you want customers to know about? Your website is the first place customers will turn to find this information, so giving them what they are looking for will put you ahead of the competition. Customers are not the only ones looking for new content on your website. Search engines also factor updates into your website’s...

Website Redesign Tips: When To Get a Website Redesign

Many businesses ask when is a good time to redo a website? The old rule of thumb was to simply say three years and leave it at that. Three years in the Internet world go by in a flash. Internet browsers seem to be changing on a monthly basis and new technology is introduced almost daily. With the Internet’s increasing popularity, people are relying more and more on websites to address their needs. Stale websites that rarely get updated immediately lose the interest of modern and tech-savvy web surfers. Web surfers today are becoming keener on identifying websites that look...

Business Facebook Page Tips

Free is a very persuasive word; which, as a small business, is a no-brainer when it relates to advertising. That being the case, creating a free Facebook business page is a great way in adding to the overall strategy of your online presence and is a great tool for promoting your website while connecting directly to your customer base. Facebook boasts 300 million active users worldwide and is growing every day. Here are the necessary steps to get your Facebook business page up and running in very little time. A business page needs to be separate from your personal profile....

Review Websites: Do They Help or Hurt Business?

The Internet is filled with many websites that allow visitors to leave reviews about your company. Many review sites cover a broad range of categories, while others hone in on a specific industry. For instance, internet giant Google allows viewers to post reviews on their local map results making it a powerful marketing tool for businesses that provide services or products locally. Many shoppers now look to the Internet first before making a purchasing decision. Reviews can be a compelling source on whether or not a purchase is made. The number of reviews available can sometimes be enough to persuade...

Restaurant Website Design: Restaurant Menu, Where Are You?

Why is it that restaurant websites make either finding or browsing their menu so difficult? For instance, McDonald’s menu takes a few clicks to get to and once you do, you are simply given a single choice to view a lack luster PDF document. I’m not sure about you, but to me a picture is worth a thousand words, and it can even persuade me to try something new. So who is to blame, the restaurant or the web designer? The answer is most likely both. Food photographs need to be professionally taken, and this can be very expensive for...

Quick Website Check For Business Owners

As a business owner, how do you check to see if any search engine optimization was done to your website? For a small business, not being found in a search engine is crucial in today’s competitive market. It can also seem like a waste if you have put a lot of money into your website and you are not seeing any impact from the website on your business. Here are a couple of simple steps that anyone can do to check their website.   Checking your website for Meta Tags Meta Tags are sections of code on a website that...

Who is Alexa and Why Should I Know?

We have to start by first acknowledging that Alexa is not an individual but a database of information about websites. Think of it as the Olympics of the Internet where sites compete worldwide for that top spot. As with the Olympics, you have the option to look at the best competitors from individual countries. Currently, the top five websites in the world are Google, Facebook, Yahoo!, YouTube, and Windows Live. These five are fairly consistent and have held the rest of the pack off for years. There are a lot of great tools available which will identify where your site...

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