Funnel Optimization

Dmitriy Pisarev,  Business JetPack

Dmitriy Pisarev is a serial entrepreneur, an expert in funnel optimization, and the Founder of Business JetPack. A B2B company, Business JetPack is a firm that offers marketing strategy and detailed analysis to create high-performing funnels. He also founded Conversion Whisperer in 2018, where he also optimized marketing strategies for industries including SaaS, legal marketing, and e-commerce.

Dmitriy has developed his knowledge over 20 years, having worked with businesses of all sizes. In addition to his own companies, he also served as the Senior Marketing Director at THMotorsports and a Business Growth Expert at ConversionCore

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Podcast highlights with funnel optimization expert Dmitriy Pisarev of Business JetPack

  • What is the true meaning of conversion optimization rate?
  • The importance of creating a great landing page
  • Focusing on building your brand over getting the sale
  • Campaigns that have benefited from slowing down
  • How Dmitriy Pisarev got into the world of conversion rates
  • Staying on the cutting edge of marketing and advertising
  • Utilizing peer groups and paid consulting for personal development 

In this episode about funnel optimization and improving conversions…

Conversion optimization is the golden metric behind all good marketing. Why? Because it ensures ROI and increases interaction with your brand. There are a thousand different models, gurus, and books written on the topic, each promising the results you want. Many of these approaches are focused on the bottom line but are typically missing the greater picture.

To create a brand with powerful conversion rate optimization, you’ve got to start with analyzing the brand itself and creating a funnel optimization strategy as well. Moving customers from the top of the funnel through to the end of the funnel is the ideal process that will generate more sales and ultimately revenue for your business.

For Dmitriy Pisarev and his team at Business JetPack, building the brand is just as important as the ROI. It’s a more patient and ultimately more rewarding method for marketing, making sure each dollar is working towards a greater goal. While not revolutionary, it is an effective and proven process to improve conversion rates. So what does it all look like in action?

In this episode of the Pitcher This! Podcast, Darren Fox sits down with Dmitriy Pisarev, the Founder of Business JetPack, to talk about conversion optimization and how to create high-performing funnels. They go through what your conversion rate actually means and why you need to focus on trust and branding as well as sales. They also go through the importance of landing pages, slowing down your campaign, and staying up to date in the marketing world. Stay tuned to learn the expert tips on creating a successful business strategy with top-funnel optimization tips.


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About the Pitcher This! Podcast

Brewing up stories + business advice with leading manufacturers and CPG brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in CPG. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

Pitcher This! Podcast