How we grew our business and how you can, too
We’ve grown our business the same way we help clients grow theirs. That success is built on being found easily; doing good work, and marketing a differentiated approach.
Being found when it matters most.
When someone types “manufacturing web design” or “nonprofit web design” (two of the industries we serve) into a Google search, we want to be found. But, ours is a highly competitive industry of agencies wanting the same. On Google’s first page of results, users find several of the agencies that advertise in order to rise to the top. But, users also find websites and publications that review and rank the top web designers and marketing agencies in the country.
We know companies spend plenty of time researching their options before requesting a proposal. So, in addition to creating strong on-page SEO and relevant content for our own website, we’ve worked hard to maintain positive reviews from clients.
These sites, however, build their credibility based on reviews and interviews with actual agency clients. So, being discovered only matters if our work is validated by a third party willing to share their experience.
Doing good work means helping companies grow.
Over the past decade, Idea has built a portfolio of good work that has helped clients grow their businesses.
In a rapidly evolving industry like ours, “doing good work” also means staying on top of trends and best practices, as well as helping clients make better decisions.
“We’ve become more consultative as we’ve grown,” Erin said. “We’re able to share our expertise with clients and help them see what would be best for them. Sometimes that means we have to push back or challenge our clients a bit. Ultimately, they appreciate that insight because they know we’re advocating for their success.”
As Idea’s Lead Web Developer, Len Bradley brings 13 years of experience to the company and our clients. He adds value to that experience by proactively seeking out ways he can build upon the vision clients bring to the table.
In order to grow our own business, we’ve also had to refine how we do what we do behind the scenes. Defining our processes for onboarding and managing a growing list of clients took over a year, but every step helped Idea mature into the company it is today.
“Making our process more efficient ends up benefiting our clients,” Idea Creative Director Sean Moran said. “We’re spending that time we saved on professional development, researching best practices, and improving constantly. That results in a better product.”
Marketing a differentiated approach.
We ask every client, “What makes you different from your competition?”
Then, we probe deeper, asking, Why do customers choose you? Why do they remain loyal to you? And, Why do they refer you to others? That gets them thinking about differentiation through the eyes of their target audience.
The amount of business decisions that are made after substantial online research has risen drastically over the last 10 years, while the investment most companies have made in web design, development, and digital marketing has only slightly grown, if not plateaued during the same time period.
“There are still a lot of companies that think just having a website is enough,” Darren said. “They don’t realize how much ongoing marketing you need to do in order to make sure it’s being found. Unfortunately, they don’t see how valuable it is until it’s too late.”
In an industry where anyone can call themselves “marketing experts” we understand the concept of differentiation as well as anyone.
Clients refer us to other companies because the product we delivered is helping to generate leads and sales, and they had a positive experience working with us. They say it’s the consultative approach we take and the long-term relationship we maintain to support their ongoing growth.
We know our biggest competition often comes from DIY (do-it-yourself) options in which companies can use pre-built templates for short-term web design solutions or managing marketing in-house with part-time resources.
“We’re a resource for companies considering web design and marketing services,” Idea Director of Marketing, Bill Skowronski, said. “Our goal is to help decision-makers understand their options and build trust by showing our expertise. That’s the foundation and the value of a strategic partnership.”