Chicago web design and marketing company Idea Marketing Group is pleased to announce the addition of Bill Skowronski to its team of senior-level digital marketing professionals. Skowronski will lead the firm’s marketing strategy efforts on both client facing and internal marketing projects.

In his role as Marketing Strategist, Skowronski will help Idea clients think differently about marketing as an asset and an opportunity to connect with their target audience. His background includes over a decade of experience creating and implementing comprehensive marketing plans for nonprofit organizations and manufacturers.

“Bill has years of experience in helping clients realize their potential for growth through content marketing and digital strategy,” said Darren Fox, Idea president. “For Bill, marketing is much more than a job; it’s his passion. That’s why he’s a perfect fit for our team. His experience and passion are an immediate value-add for all of our clients.”

Bill’s personal mantra for modern marketing is “Outcomes over Outputs” which encourages small to medium-sized businesses to focus not on what they make–but on what they make possible.

“I’ve seen a number of companies struggling to grow, and a big reason is that they see marketing as an obligation, rather than an opportunity,” Skowronski said. “Here at Idea, we’re helping clients leverage their assets by providing a strategic marketing framework they haven’t had before.”

About Chicago Web Design Company Idea Marketing Group

Founded in 2009, Idea Marketing Group works to provide website design and development, and marketing services that leave a lasting impact on all its clients and set it apart from other agencies.

Idea’s team of senior-level marketing professionals treats each project with the individual attention it deserves, and they don’t consider a project complete until their clients are totally satisfied.

To contact Idea Marketing Group, visit the company website or call 312-300-6841